Monday Morning Learning – 15 March 2021
Published on 15 Mar '21
Twitter is Testing a New ‘Undo’ Option for Sent Tweets
As you can see here, the new option would enable you to recall your tweet within a 5-second window, which could be enough time to quickly check over your witty observation and catch any clumsy errors before it’s unleashed.
The main usage here would be to catch errors, but an additional benefit could be that it enables users to also re-think their tweets before sending. Small elements of friction like this within the tweet process can often be enough to provide a moment of clarity and may stop users from sending offensive or unintended comments as a result.
https://www.socialmediatoday.com/news/twitters-testing-a-new-undo-option-for-sent-tweets/596196/
Instagram Tests New Auto-Captions Option for Instagram Stories
- What this means for social media marketers:
- Helps to ensure Stories can be understood in the sound off scenario
- Creators might start using the tool to create videos with auto-generated captions for other platforms such as TikTok
TikTok Adds New Comment Review Option, Providing More Control for Creators
TikTok has added a new option that gives creators more control over the comments that appear on their clips, with the capacity to filter all comments as they come through and approve or deny as you see fit.
TikTok already enables users to filter spam and offensive comments, and specific keywords of their choosing, but this new option will provide even more capacity to control what’s displayed on your video clips, which could help users have a better experience on the platform.
NUS ad promising negotiation skills to fight Godzilla leads to application spike
Launching a new social campaign on Facebook and Instagram, the school told MARKETING-INTERACTIVE that it is looking to promote its “Negotiation Strategies for Success” online programme.
Clubhouse is the latest trend – Telegram joins the train
According to the report from WABetaInfo, Telegram will add this voice chat channel. This means that Telegram group chat will support large conversations.
The original Clubhouse comes with strict moderations in discussions. We expect the Telegram version to also support these moderations.
https://www.gizchina.com/2021/03/14/clubhouse-is-the-latest-trend-telegram-joins-the-train/
Clubhouse Launches Creator Accelerator Program to Help Support Broadcasters in the App
Clubhouse has today announced a new Creator First accelerator program, which will see the app provide financial support and expertise to a selected group of creators, with a view to helping them build their audience, and ultimately monetize their Clubhouse efforts.
YouTube Looks to Provide More Tools to Tap into the Rise of Connected TV Viewing
Though most people view YouTube via mobile, the platform has found this fast-growing viewing experience is on TV screens. And there’s another interesting viewing behavior emerging. A new generation of viewers chooses to watch YouTube primarily on the TV screen. This trend has steadily increased over the past few years so back in 2019, YouTube added TV-screen specific targeting for marketers.
There’s a group on LinkedIn; specifically for advertising copywriting. In this group, professional copywriters discuss industry trends, share articles helpful for copywriters, share their own experiences so if you looking to improve on your copywriting skills or just curious, here’s the link to request for yourself to be added to the group: https://www.linkedin.com/groups/58585
88 Words and Phrases You Can Use to Convert [Infographic]
This breaks things down into the following sections:
- Imply exclusivity
- Imply scarcity
- Lower risk
- Power words
You can consider including these in your captions
