MONDAY MORNING LEARNING – 15 NOVEMBER 2021
Published on 16 Nov '21
TikTok Launches ‘Creative Exchange’ Platform to Connect Brands with Top Creators
With the advent of a new ‘Creative Exchange’ platform, brands may pitch a campaign brief to a selection of the greatest TikTok creative partners in the industry, this new option encourages collaboration between creators and brands. These content tailoring and personalization professionals can increase ad performance and drive results by tailoring and personalising content. Sign up for the Creative Exchange platform if you have a verified profile and want to give an overview of the campaign brief with a variety of pitching alternatives and determine how you want to explain your intended project.
From the initial setup, the platform provides a variety of campaign categories, such as “Story” or “Screen Recording,” to provide producers with a better idea of what they require. After you’ve filled out all of the information, you’ll fill out a form with your contact information and a brand storey or product description for creators to review before they take on the brief. Relevant creators who suit the project’s profile will be contacted, and they will have the option to accept the project and communicate directly with the client. In a word, this platform facilitates collaboration by allowing both parties to communicate and connect with ease.
TikTok’s success is partly due to content creators, and the platform recognises this by providing tools and assistance to advertisers and creators in order to maximise revenue potential and prevent them from switching to other platforms. Instead of sourcing on your own and not knowing if the artists you have in mind are genuinely fit, it may be easier for us to receive a list of creators suitable for the campaign through the Creative Exchange platform. As a result, this platform is currently in beta testing with a select group of advertisers and producers.
Facebook Launches ‘Creative App Platform’ to Expand Stories Functionality
As we’ve seen in the past, Facebook is developing functions that are comparable to those of its competitors. They’ve included a “new” feature this time that allows creative creators to promote their apps in Facebook stories. This feature is comparable to Snapchat Minis, which allows artists to provide people access to a stripped-down version of their creative app. Facebook has taken this route in order to win back the younger audiences from TikTok.
Shopping on Facebook Groups
Facebook is releasing new features to its apps that will improve shopping and purchasing. The goal of this initiative is to provide consumers with feedback and information from other shoppers, allowing them to make more educated purchasing decisions.
- Shops in Groups allows you to support the communities you care about by purchasing their goods.
- When you ask for advice in a group, Product Recommendations in Groups will display the products that members recommend.
- Top Product Mentions in News Feed is a feature that allows you to find products that have been recommended by peers in groups to which you belong.
Link: https://about.fb.com/news/2021/11/shop-with-groups-creators-and-friends/
Removal of Targeting Options for Sensitive Topics
Starting January 19, 2022, we will remove Detailed Targeting options that reference causes, organisations, or public figures that are related to health, race or ethnicity, political affiliation, religion, or sexual orientation, as well as options referencing causes, organisations, or public figures that are related to health, race or ethnicity, political affiliation, religion, or sexual orientation.
You won’t be able to target your advertising based on issues like “World Diabetes Day” or other health concerns, nor will you be able to target people based on their sexual orientation, political beliefs, or other personal characteristics. According to many surveys, young people are more likely to buy from firms that support causes and movements with which they agree. In this regard, the elimination of certain targeted features may have an impact.
Continuing to Reach your Audience
In addition to broad targeting such as gender and age, below are some of our top tips and example use cases for our partners:
- Engagement Custom Audiences can be used by an advocacy group aiming to raise funds or a small business looking to interact with its consumers to reach people who have liked their Page or watched their videos that may have been shown in News Feed (Video View Engagement Custom Audiences). These people have already expressed a direct interest in and engagement with the marketer’s cause or brand, and they may be willing to help if the advertising contacts them again.
- Businesses and organisations may also use these Engagement Custom Audiences as a seed audience to create Lookalike Audiences to expand their reach even further.
Link:https://www.socialmediatoday.com/news/facebook-announces-the-removal-of-thousands-of-ad-targeting-categories-rela/609841/
Instagram Tests New ‘Take a Break’ Feature to Encourage Users to Limit Time in the App
This break function has been implemented in a number of social networking apps. You can mute push alerts for a set amount of time with Instagram’s Take a Break function. On Facebook, the same option is available. Similarly, on DouYin, children under the age of 14 are limited to 40 minutes of app use every day, from 6 a.m. to 10 p.m.Link: https://www.socialmediatoday.com/news/instagram-tests-new-take-a-break-feature-to-encourage-users-to-limit-time/609854/
