MONDAY MORNING LEARNING – 25 OCTOBER 2021
Published on 26 Oct '21
Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week
Instagram announced that users can now post images and videos from the desktop, as of October 21. Other than images, videos of up to 1 minute will be supported.
How to do it?
- Click the new + icon in the top right corner to get started (next to the Messenger icon)
- Follow the prompts to upload your photos or videos (drag and drop or “Select From Computer”)
- Choose your size/format
- Pick your filter and/or edit (tab at the top)
- Add your caption/location, and more
- Choose Share
You may add alt text to each image on the desktop version; if you’re uploading multiple images, this can help enhance SEO for the post by assisting the Instagram algorithm in determining what the image is about. While the main goal is to make your content accessible to users with visual impairments, it can also help to boost the chance of your post appearing on your target users’ Instagram accounts’ ‘Explore’ page. Even though Instagram analyses each post using image recognition, alt text guarantees that your content is seen by the right people.
Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers
Instagram’s looking to provide more data for marketers with an update to its Insights element for business and creator profiles. The new metrics being added to Instagram insights are:
- Accounts engaged – This will show the total number of accounts that interacted with your content in a given time period
- Engaged audience – This data will provide demographic insights into the users that are engaging with your content, whether they follow your profile or not, including top cities, top countries, top age ranges and gender
- Reached Audience – Similar to Engaged Audience, this will provide demographic information about the people you’ve reached with your posts in a given time period, including top cities, top countries, top age ranges and gender
Facebook’s frequent update on policies and restrictions.
If the ad fails to perform the following, Facebook has begun to reject more ads that direct traffic to websites.
- There is no mention of any political figures giving a talk or a speech in the Ad.
- The ad talks about social issues but has no disclaimer mentioned.
- The partner is not tagged in partnered content.
How to tackle this rejection?
As of now, the solutions are vague, and brands that aren’t large spenders are frequently overlooked.
- We can check out more review request options here: https://www.facebook.com/business/help/1210227555661027
- You can head over to this page to find out the account quality of the pages, and any infringement occurred from here: https://www.facebook.com/accountquality/
LinkedIn Publishes New ‘Inclusive Language’ Guide to Help Improve Brand Communications
Inclusion has become increasingly important in recent years. As we spend more time online, we are exposed to more content, and individuals are becoming more aware of what constitutes “politically acceptable” wording. As a result, it’s critical for content creators to be cautious about the language they choose.
Words like “blacklist,” “whitelist,” “salesman,” and “chairman” are typically avoided since they refer to a specific race or gender.
