Published on 03 Mar '22

LinkedIn Previews New Post Analytics, as well as a New Reaction Emoji

LinkedIn is introducing new post analytics tools to provide additional insight into content performance. The new analytics will provide more granular insight into who is reading your posts, filterable by job title, industry, geography, and more.

In June 2020, LinkedIn introduced the ‘Support’ reaction to the initial five Reaction options in response to posts on the epidemic. You’ll shortly get a response with a laughing face.

However, the most major upgrade is post analytics, and with LinkedIn witnessing record levels of interaction and expected to see much more activity in the post-COVID recovery, having more data like this might be a big assist in maximising your platform strategy.


What is Web 3.0 and What are the Founding Principles?

Some argue that Web 3.0 symbolises a techno-utopian libertarian worldview, in which technology is used to construct a utopia in which users have more freedom and authority than centralised authorities. The following are the defining principles of Web 3.0:

  • Decentralization: There is no need for authorization from a central authority to post anything on the internet, and there is no single point of failure because there is no central controlling node. Freedom from censorship and surveillance on an ad hoc basis is also implied. Because Web 3.0 allows information to be retrieved based on its content, it can be kept in several locations at the same time, making it decentralised. This would deconstruct the vast databases currently maintained by Internet behemoths like Meta and Google, giving people more power.
  • Trustless and Permissionless: It is open source and does not require the use of a trusted intermediary or government approval (i.e. peer to peer, blockchain and dApps)
  • Bottom-up Design: Instead of code being written and controlled by a small group of experts, it was developed in full view of everyone, encouraging maximum participation and experimentation

Meta Has Launched Facebook Reels to All Users, Expanding its Short-Form Video Push

Meta is now making Facebook Reels available, with a new Reels display at the top of user feeds. 

Through Meta’s TikTok clone functionality, a lot more people will be watching a lot more video, and Facebook will be introducing additional creative tools and features to further drive adoption.

Remix features will be included in these Facebook Reels to increase trend participation, and creators will be able to upload Facebook Reels up to 60 seconds long, similar to Instagram’s Reels extension, which was released last July. Users will be able to share publicly uploaded Reels to their Stories, increasing the possibility for engagement.

In addition to this, Facebook’s also adding Reels drafts, and a new video clipping option “that will make it easier for creators who publish live or long-form, recorded videos to test different formats”.


IG collab feature shows combined analytics from both accounts

When you post on two social media profiles, you gain access to two sets of followers. This means that the likes, comments, and shares from both accounts are pooled and are the same. The collabs feature, of course, increases reach and engagement.


YouTube Previews New Channel Analytics Options, Providing More Insight into Content Performance

YouTube has announced additional analytical solutions to help creators maximise their on-platform performance in order to maintain its position as a vital video platform.

Some new analytics are:

  • Aims to provide more specific insight into the performance of content in each stream – live-streaming, Shorts, main channel, etc. To be able to deep dive into individual formats to understand what your audience is engaging with and driving views.
  • Highlight content spilt based on content format. This allows you to see the amount of money you’re generating from each element, to make them a better option for creators compared to TikTok with a clearer outline of the benefits of posting to its app. The results are very likely to show that creators can make a lot more money from longer form uploads and streams.
  • YouTube’s also developing new insights to help creators come up with better, more resonant content ideas. On top of seeing what are some popular search trends, they want to expand to help creators with the ‘content gaps’ listing highlighting terms that are not currently being served by directly-aligned videos.

It’s comparable to Google’s Search Console and Google Trends in that it gives you more information about what drives traffic to your YouTube channel and how you can match your content efforts with search trends.