Monday Morning Learning – 8 March 2021
Published on 09 Mar '21
Instagram Adds New Group Livestream Feature Amid Growing Pressure From Clubhouse
Instagram is increasing its emphasis on group livestreaming as the established social media giant and its rivals seek to better compete with surging newcomer Clubhouse.
Instagram users will now be able to use so-called Live Rooms to broadcast with as many as three other people. The new feature is meant to “open up more creative opportunities, such as starting a talk show or a podcast, hosting a jam session or co-creating with other artists, hosting more engaging Q&As . . . or just hanging out with more of their friends,” a company spokesperson says. Instagram’s previous livestream function allowed only two people to stream together.
Instagram Says That it’s Exploring Options That Would Enable Users to Hide Like Counts if They Choose
Instagram has been testing hidden Like counts for some time now, and just last week has accidentally included more users than intended to test out the new option. Instagram admits that this idea is polarising for people, so they are looking into options to enable users to choose if they want to hide or unhide their likes count on their posts. Users may also have the option to hide like counts when setting up the post or after it has been posted.
Facebook Enables More Users to Switch Off Political Ads, Expanding the Option to More Than 90 Regions
What’s new:
- Now ads can be turned off entirely, previously could just reduce the frequency
- Option extended beyond the US
- Overall guidelines becoming more stringent for political content
Facebook Provides Tips on How to Maximize Paid Online Events
Last August, Facebook launched a new paid online events option, via Facebook Live, in order to provide another way for businesses to generate direct income amid the COVID-19 crisis.
Paid events enable businesses and creators to charge directly on Facebook for access to their online video programs, with exclusive tools and options available only to paying attendees. And recently, Facebook provided some tips on how to make best use of the process to maximize connection and opportunity, while also noting some coming features for the tool.
Twitter Looks to Get in on the eCommerce Boom with New Shopping Experiments
With eCommerce on the rise, the growing expectation is that, eventually, everything will be ‘shoppable’, with everything you see in a video on Instagram or TikTok, or every item you see in a posted image from a Facebook Page, made available for immediate purchase within a few clicks.
And Twitter’s also looking to ensure that it doesn’t miss the eCommerce boat. Last week, during its Analyst Day presentation, Twitter pointed to various new commerce options in development. And this could be the first one, with a new Twitter card type for eCommerce that adds a large ‘Shop’ CTA button, linking through to a transaction page.
TikTok’s New TV-Connection Option Comes to US Homes
What this means for Advertisers & Marketers:
- New opportunity to target Connected TV audiences as they can view even without a TikTok account
- Translation issues – blowing up small screen clips on 4K screens
- New Content Consideration for TikTok – TV-like ad campaigns with digital ad targeting
https://www.socialmediatoday.com/news/tiktoks-new-tv-connection-option-comes-to-us-homes/596002/
17 Conversion Boosting Tips for eCommerce [Infographic]
The pandemic exacerbated the already rising trend towards online browsing and buying, with analysis showing that overall eCommerce sales saw 40% year-over-year growth in 2020.
Check out the infographic in the link for more tips to enhance conversions on eCommerce pages.
https://www.socialmediatoday.com/news/17-conversion-boosting-tips-for-ecommerce-infographic/596235/
