Tag Archives: Singapore learnings

MONDAY MORNING LEARNING – 28 FEBRUARY 2022

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LinkedIn Previews New Post Analytics, as well as a New Reaction Emoji

LinkedIn is introducing new post analytics tools to provide additional insight into content performance. The new analytics will provide more granular insight into who is reading your posts, filterable by job title, industry, geography, and more.

In June 2020, LinkedIn introduced the ‘Support’ reaction to the initial five Reaction options in response to posts on the epidemic. You’ll shortly get a response with a laughing face.

However, the most major upgrade is post analytics, and with LinkedIn witnessing record levels of interaction and expected to see much more activity in the post-COVID recovery, having more data like this might be a big assist in maximising your platform strategy.

Link: https://www.socialmediatoday.com/news/linkedin-previews-new-post-analytics-as-well-as-a-new-reaction-emoji/619384/ 

What is Web 3.0 and What are the Founding Principles?

Some argue that Web 3.0 symbolises a techno-utopian libertarian worldview, in which technology is used to construct a utopia in which users have more freedom and authority than centralised authorities. The following are the defining principles of Web 3.0:

  • Decentralization: There is no need for authorization from a central authority to post anything on the internet, and there is no single point of failure because there is no central controlling node. Freedom from censorship and surveillance on an ad hoc basis is also implied. Because Web 3.0 allows information to be retrieved based on its content, it can be kept in several locations at the same time, making it decentralised. This would deconstruct the vast databases currently maintained by Internet behemoths like Meta and Google, giving people more power.
  • Trustless and Permissionless: It is open source and does not require the use of a trusted intermediary or government approval (i.e. peer to peer, blockchain and dApps)
  • Bottom-up Design: Instead of code being written and controlled by a small group of experts, it was developed in full view of everyone, encouraging maximum participation and experimentation

Meta Has Launched Facebook Reels to All Users, Expanding its Short-Form Video Push

Meta is now making Facebook Reels available, with a new Reels display at the top of user feeds. 

Through Meta’s TikTok clone functionality, a lot more people will be watching a lot more video, and Facebook will be introducing additional creative tools and features to further drive adoption.

Remix features will be included in these Facebook Reels to increase trend participation, and creators will be able to upload Facebook Reels up to 60 seconds long, similar to Instagram’s Reels extension, which was released last July. Users will be able to share publicly uploaded Reels to their Stories, increasing the possibility for engagement.

In addition to this, Facebook’s also adding Reels drafts, and a new video clipping option “that will make it easier for creators who publish live or long-form, recorded videos to test different formats”.

Link: https://www.socialmediatoday.com/news/meta-launches-facebook-reels-to-all-users-expanding-its-short-form-video-p/619175/ 

IG collab feature shows combined analytics from both accounts

When you post on two social media profiles, you gain access to two sets of followers. This means that the likes, comments, and shares from both accounts are pooled and are the same. The collabs feature, of course, increases reach and engagement.

Link: https://analisa.io/blog/5-Benefits-of-Instagram-Collabs-for-Instagram-Influencers 

YouTube Previews New Channel Analytics Options, Providing More Insight into Content Performance

YouTube has announced additional analytical solutions to help creators maximise their on-platform performance in order to maintain its position as a vital video platform.

Some new analytics are:

  • Aims to provide more specific insight into the performance of content in each stream – live-streaming, Shorts, main channel, etc. To be able to deep dive into individual formats to understand what your audience is engaging with and driving views.
  • Highlight content spilt based on content format. This allows you to see the amount of money you’re generating from each element, to make them a better option for creators compared to TikTok with a clearer outline of the benefits of posting to its app. The results are very likely to show that creators can make a lot more money from longer form uploads and streams.
  • YouTube’s also developing new insights to help creators come up with better, more resonant content ideas. On top of seeing what are some popular search trends, they want to expand to help creators with the ‘content gaps’ listing highlighting terms that are not currently being served by directly-aligned videos.

It’s comparable to Google’s Search Console and Google Trends in that it gives you more information about what drives traffic to your YouTube channel and how you can match your content efforts with search trends.

Link: https://www.socialmediatoday.com/news/youtube-previews-new-channel-analytics-options-providing-more-insight-into/619462/ 

MONDAY MORNING LEARNING – 10 JANUARY 2022

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8 Emerging Visual Trends for 2022 [Infographic]

Depositphotos enlisted the help of a number of digital marketing gurus to get their take on the newest trends, which they then matched with their own data to get a sense of where people are looking and what’s attracting their attention in their social feeds. It’s something to think about for your strategic plan.

Here are some visual trends to look out for in 2022:

1. The Metaverse
2. Psychedelic Art
3. AI-Generated Music
4. Y2K Aesthetics
5. Science Non-Fiction
6. Acts of Self Love
7. The Art of Storytelling
8. Immersive Everything

Link: https://www.socialmediatoday.com/news/8-emerging-visual-trends-for-2022-infographic/616580/

TikTok Shares New Insights into the Importance of Audio in Brand Marketing

TikTok has started a new insights series that will look into the significance of sound in clips. Sound is considered essential to the TikTok experienced by 9 out of 10 users. When distinctive brand sounds are used in advertising, brand connection and recall rise by over 8x when compared to other elements such as slogans and logos. Shoppee

Link: https://www.socialmediatoday.com/news/tiktok-shares-new-insights-into-the-importance-of-audio-in-brand-marketing/616633/

Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts

To celebrate the new year, Facebook has updated Creator Studio with new features such as a Stories preview option for video uploads and a new way to sample how your submitted material appears in-stream.

Highlight clips for video uploads in stories – A 20-second clip from the whole video to share on Facebook and Instagram Stories. To produce the preview, Creator Studio will automatically highlight a 20-second cut from the whole video, but you won’t be able to tweak and create the exact preview you want.

Timeline view for published posts – This illustrates how your posts would appear in user feeds on Facebook and Instagram. This is a popular feature on third-party posting tools, so having it available on Creator Studio would be easier for social media administrators.

Finally, certain tools have been relocated or renamed.

These enhancements provide more ways to use Creator Studio as a critical tool for post-production and improve user experience.

Link: https://www.socialmediatoday.com/news/facebook-adds-new-features-to-creator-studio-including-stories-highlights/616718/

TikTok Launches Test of ‘TikTok Stories’

Tiktok has begun a small pilot test of TikTok Stories in a number of locations outside of the United States. 

This new feature looks to function similarly to existing stories features on applications such as Instagram and Snapchat. Stories are housed in a new slide-over sidebar, where you may view stories uploaded by accounts you follow on TikTok for 24 hours before they’re automatically erased. Other people will be able to remark and react to your tale as well. 

You’ll be able to load a story by tapping on a user’s profile image, much like you can on Instagram and other sites. 

The app’s feature is described as “a new way to communicate with your fans” by TikTok. Users can start a new tale by hitting the “create” button in the sidebar and then filling in the blanks with captions, music, and text. Because TikTok is a video-first platform, it appears that stories must be videos rather than static photographs.

However, TikTok is still in the experimental phase, so this may not become a permanent feature.

Link: https://www.theverge.com/2021/8/4/22610011/tiktok-stories-snapchat-feature-social-media  

Blockchain Gaming: 2022 forecast

In terms of user popularity, GameFi applications have exceeded DeFi. In November, nearly half of all active cryptocurrency wallets connected to decentralised applications were used to play games.

 After months of being the most popular dapp use case, the percentage of wallets linked to decentralised finance, or DeFi, dapps plummeted to 45% within the same time period.

Play-to-earn (P2E) game on the blockchain Axie infinite exploded in popularity, igniting a gaming craze that is predicted to last until 2022. P2E blockchain-based games have high expectations from crypto analysts and gaming supporters, and there are certain to be a few sleeping giants that will rule the field.

Link: https://cointelegraph.com/news/5-nft-based-blockchain-games-that-could-soar-in-2022

5 Social Media Trends That CMOs Must Know in 2022 [Infographic]

Grazitti Interactive published an infographic highlighting five social media trends that every CMO and marketing professional should be aware of.

Companies have increased their marketing ad budgets to compete and attract the attention of their customers as a result of the epidemic, resulting in a 92.3% increase in social media ad spending year over year.

Other trends to take note of:

  • Video Content – Live Streaming
  • Influencer Marketing – Micro-influencers
  • Shopping capabilities  on Social Media Platform
  • Customer relations

Link: https://www.socialmediatoday.com/news/5-social-media-trends-that-cmos-must-know-in-2022-infographic/616779/

MONDAY MORNING LEARNING – 13 DECEMBER 2021

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Instagram’s Latest Update to Reels

When you click into a video in your main feed, it expands to a 16:9 aspect ratio. If you watch the video long enough, you’ll forget you’re scrolling through your main feed looking at posts from people you follow, and Instagram will now give you Reels from anyone who has the content you might be interested in.

This update gives creators more options for organic reach, so they don’t have to rely on ads or get people to follow their accounts to see their content. 

In some ways, it’s comparable to TikTok’s FYP, where you’re presented material based on what you’ve watched and what the app thinks you’ll enjoy.

Instagram Adds Reels Replies, Providing Another Way to Tap Into Short-Form Video

It’s been in testing for a while, but Instagram has now announced that users can now reply to post comments with Reels. Users may now reply to post comments using Reels, which is another method to integrate Reels into the Instagram process. 

It’s yet another opportunity for Instagram to enhance engagement while also capitalising on the short-form video boom. It’s also, unsurprisingly, nearly identical to a function TikTok introduced in June of last year.

Link: https://www.socialmediatoday.com/news/instagram-adds-reels-replies-providing-another-way-to-tap-into-short-form/611364/

Instagram rolling out delete image feature for grid carousels

We will soon be able to delete an image from a previously published carousel, thanks to an update that has been rolling out since mid-November (in case of errors or repeats). Additionally, deleting images and restoring them in the order we want them to display in the grid carousel is a solution for re-ordering a carousel.

Link: https://www.socialmediatoday.com/news/instagram-adds-option-to-delete-individual-posts-from-carousels-shake-to-r/610244/ 

Facebook Announces New Comment Moderation and Support Features, Including Live Chat for Some Account Issues

Facebook has enhanced its moderation tools as part of its ongoing effort to protect the community against spam and malicious comments. We used to be able to hide or delete comments on posts; this new feature allows us to do so again, but the person whose remark was hidden will still be able to see it. This reduces the likelihood of their posting on the same thread multiple times.

Link: https://www.socialmediatoday.com/news/facebook-announces-new-comment-moderation-and-support-features-including-l/611350/

With the Expansion of Horizon Worlds, Meta Takes the Next Step Toward VR Social

What exactly does this imply?

  • Our target audiences will become even more scattered, forcing marketers to compete even harder for their audience’s attention. If brands want to stay relevant, they’ll have to establish their own VR area at any given time.
  • With the launch of Horizon Worlds to the US and Canadian audiences for Christmas this year, Facebook has taken its first steps into the future.

When these new realities are implemented, e-commerce will be severely impacted owing to the introduction of NFT (Non-Fungible Tokens), where purchases are done using these tokens or cryptocurrency rather than our present cash/card payment system.

China also announced this week the formation of a new committee to advance the AR/VR sector, so we can anticipate TikTok to adapt to the new arena as well.

Link: https://www.socialmediatoday.com/news/meta-takes-next-steps-towards-vr-social-with-the-expansion-of-horizon-world/611305/

Pinterest Invests in Creative Tools by Acquiring Vochi, a Video Creation and Editing App

Pinterest is now seeing its users contributing pins in video format rather than photographs in an effort to move away from being solely an imageboard.

Pinterest sees the need to stay relevant in the wake of Tiktok, Instagram, and the rise of video consumption by providing more video creation options, in addition to the recently launched video-first feature Idea Pins and Creator Originals, where creators can make sales by tagging the items they want to sell like brand partnerships.

Link: https://techcrunch.com/2021/12/06/pinterest-invests-in-creator-tools-with-acquisition-of-video-creation-and-editing-app-vochi/

MONDAY MORNING LEARNING – 30 NOVEMBER 2021

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Google Adds New Trend Prediction Tools, Personalized to Your Business, to Google Ad Insights

Google is introducing new predictive aspects to Google Ads insights, using machine learning and historical data to forecast expected consumer behaviours. Users can view this function on the Insights page in Google Ads while it is still in development.

Google’s testing demand forecasts – Estimations of likely search interest for your products over the next 6 months by combining machine learning and past seasonal search trends

  • You can see trendlines for predicted search interest, actual search interest and clicks you’ve received from the trend
  • While this depends on how accurate the predictions are, it could still help with plan and strategy with the use of historical data to analyse and predict consumers’ search pattern

Consumer interest insight – Shows the number of people searching for each theme, the overall growth of each element and provide performance recommendations

  • Although consumer habits have changed significantly since COVID, it could improve over time with predictions that align with the shift in focus and behaviour

Audience insights – Can provide information on consumers’ interest, even what type of creativity they respond to or more likely would

  • It might provide indicative data with more specific information on what’s working in your Google Ads efforts

Link: https://www.socialmediatoday.com/news/google-adds-new-trend-prediction-tools-personalized-to-your-business-to-g/610299/

Tik Tok announced the testing of a new business registration option to confirm business information in the app

As part of their e-commerce strategy, the new business registration option will enable businesses to list their company category on their profiles and receive early access to new business features.

By doing so, Tik Tok can collect information on businesses and categorise pages into different groups on the app, allowing it to show relevant businesses to users, explain what brands have to offer, and encourage profile visitors to make purchases.

Link: https://www.socialmediatoday.com/news/tiktoks-testing-a-new-business-registration-option-to-confirm-business-i/610602/

Instagram’s Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display

In order to compete with TikTok, IG has started switching from its traditional content feed to a mobile/vertical first display. This is important because they’ve discovered that younger audiences are less inclined to use their VR/AR function.

One of the key reasons behind this, we believe, is the high cost of AR/VR gadgets for the younger age. (In the next 5 years, this should decrease.) IGS will be automatically shared on Reels as part of this update.

https://www.socialmediatoday.com/news/instagrams-efforts-to-win-back-young-users-will-see-video-become-the-focus/610599/

Instagram Launches Live Test of Longer Videos in Stories

Instagram has now officially launched a live test of 60-second videos in Stories, which will mean that longer video clips will no longer be split into 15-second segments, and played across various Story frames. Right now it’s being tested with a small group of users.

Link: https://www.socialmediatoday.com/news/instagram-launches-live-test-of-longer-videos-in-stories/610535/

MONDAY MORNING LEARNING – 22 NOVEMBER 2021

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Instagram Now Lets You Delete a Single Photo from a Carousel

Instagram has made it possible to remove individual items from a carousel post that has at least three photographs or videos. However, you may only delete items from the carousel; you cannot replace or reorder them. To remove an image or video from a carousel, hit the three dots in the upper right corner of the post and then click “edit.” Then, in the top-left corner, swipe to the photo or image you wish to delete and hit the “delete” symbol. Currently, the new functionality is only accessible on iOS, with Android compatibility coming soon.

Instagram Rolls Out New ‘Rage Shake’ Feature 

Users may now shake their phones to report an issue on the app using the new ‘Rage Shake’ function. Whatever problems you have with the app, such as Stories not loading or music not playing, the new feature allows you to shake your phone and a small button will appear that allows you to report a problem. You can explain what happened with the app and submit the problem after shaking to report. This new feature intends to assist Instagram with prioritising bugs and learning about other issues that need to be addressed in the app. For the time being, it is only available in the United States for both iOS and Android users.

Link: https://techcrunch.com/2021/11/18/instagram-rolls-out-new-rage-shake-feature-and-the-option-to-delete-posts-from-a-carousel/

Facebook Eases Social Issues Ads Policy to Allow Product-Focused Ads to Run Without a Disclaimer

Previously Facebook disallowed boosting of posts that relates to a social cause or product/services. However, this time they have revised that restriction and has allowed product or services relating to the social issue to be boosted without the need for account and profile verification.

Types of ads that has been allowed

  • A product or service is prominently shown in use or named or referenced in the ad;
  • The primary purpose of the ad is to sell a product or promote a service, even if the ad content includes advocacy for a social issue; and
  • The ad content contains a call-to-action to purchase or use the product or service

Link: https://www.socialmediatoday.com/news/facebook-eases-social-issues-ads-policy-to-allow-product-focused-ads-to-run/610382/ 

Facebook Tests New User Content Controls for News Feed

In their News Feed Preferences, consumers may now increase or decrease the quantity of content they see from their friends, family, Groups, and Pages, as well as the topics they care about.

It could be a good way to provide people with more control over their feed – though, of course, that does depend on how many people actually use it, with previous data showing that many people don’t change their Facebook settings, even when there’s a clear reason that they should.

It puts the onus on users, giving them more control, while Facebook itself knows that many won’t bother, ensuring it largely maintains the status quo in usage.

Link: https://www.socialmediatoday.com/news/facebook-tests-new-user-content-controls-for-news-feed-new-restrictions-fo/610304/