KRDS Middle East Revamps UI/UX Website For Nayomi

Published on 06 Mar '19

Founded in 1992 in Saudi Arabia, Nayomi is one of the leading lingerie brands in the Middle East, acknowledged as Most admired Nightwear and Lingerie Brand in the Middle East for 3 years in a row. The brand is known for its soft and delicate pieces of lingerie and nightwear. Over the span of 26 years, the brand has made its mark in Saudi Arabia,UAE, Qatar, Oman, Bahrain, Kuwait and Morocco and has expanded to 210 stores

The brand approached KRDS Middle East with a brief of revamping their website and to create a smooth UI for their customers for both Mobile and Desktop. The agency created an elegant and immersive website design that aligned with the brand’s personality. The main objective was to provide a seamless shopping experience for the users. The agency has also customized a Style guide and designed more pages for Categories and Offers that’ll boost the SEO ranking of the website.



The website can be viewed here.

Barbara Colarusso, Marketing and E-commerce director at Nayomi said:
“ When we contacted KRDS, one of the main challenge we had, was to come up with a new look and feel for the website and an improved UI in basically 3 weeks time. KRDS revealed to be a great partner for the project: they understood the urgency of the request and they aligned the necessary resources to deliver the project on time. KRDS customer-centric approach ensured a smooth and successful project implementation. We are now thrilled to see the results of the new website launch. ‘’
Leonard Guillermin, General Manager of KRDS Middle East said:
“We’re pleased to have the opportunity to work with a renowned brand like Nayomi and to help create a brand new look and feel for their website. We believe our expertise in mobile first design will greatly benefit the brand in providing a smooth shopping experience for the customers.”