Monday Morning Learning – 21 September 2020

Published on 25 Sep '20

Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio

The detailed listing provides a range of helpful metrics – for example, for the first 48 hours after upload, you can see how your video performed by the hour, which, Facebook notes, could help in your scheduling for future uploads based on audience response.

Facebook Announces New Advances in VR and AR, Including AR Glasses Coming Next Year

FB is providing an overview of the latest advances in its next level virtual and augmented reality tools: ie. Project Aria smart glasses.

The initial Aria prototypes will not provide AR overlays within the lenses, but will essentially be research devices, helping Facebook gather data to support the development of things like head-tracking, eye-tracking, and audio algorithms. The next step, then, will be consumer AR glasses – for which, Facebook is partnering with EssilorLuxottica, the makers of Ray-Ban, to build fashionable, Ray-Ban branded smart glasses, which will are set for release in 2021.

Facebook Launches ‘Facebook Business Suite’, an All-in-One Management Tool for Facebook and Instagram

Facebook has launched yet another Facebook management platform, with this one, called ‘Facebook Business Suite’, which is focused on making it easier for small businesses to manage their Facebook and Instagram presence from a single platform. The new Business Suite platform incorporates all of your Facebook Page and Instagram profile options into one space and will be available on desktop or in a new mobile app. As per Facebook, Business Suite enables users to:

  • Save time – Post to Facebook and Instagram at the same time and manage posts in one place to stay connected to both communities.
  • Stay up-to-date – Get all of your Facebook and Instagram messages, notifications and alerts in one place so you can stay up to date and respond to all of your customers more easily.
  • Business results –  See what’s working with Facebook and Instagram insights and learn what your customers are looking for.

Google Adds New Listing Details to Streamline In-Store Purchases

Now, in listings on Google’s Shopping tab, users can select the ‘Nearby’ filter at the top of the page and view all the product options that are available in their local stores, which they can pick up that day. You can check each business’s opening and closing hours, as well as how far each store is from you. You’ll also get a preview of the items they sell that match what you searched for, with a carousel you can scroll through to see pictures and prices of the available products. A lot of this info was already available in different forms, but Google has now made it much easier to get all of the relevant detail on a single page, improving its shopping search and discovery process, while there’s also a click-to-call option on every business page, where such data is available.

New Trend of Social Media Detox

Based on the documentary The Social Dilemma, there’s a new trend of celebrities and users encouraging social media detoxes, and there are widespread concerns about the addictive features of social media. This, in conjunction with iOS 14 may result in updates to users that were previously sharing a lot more of their data with Facebook.