Singapore International Foundation is a non-profit organisation that seeks to connect Singaporeans and world communities to build a better world. Through shared ideas, skills and experiences, the organisation has been uplifting lives of people in different sectors like Arts and Culture, Business and Livelihood, Education, Environment & Healthcare. SIF has partnered with KRDS Singapore to strengthen brand awareness in the region and grow its online community.

The agency will take on the role of a strategic counsel and will help raise awareness and participation in SIF’s programmes. KRDS will also be developing a content strategy on platforms like Facebook, Instagram, Linkedin, Twitter to engage effectively with SIF’s online community and to bolster links with stakeholders.

The agency will kick-off its social duties with a series of posts for SIF’s International Volunteers Day 2018 campaign to thank their volunteers during the National Volunteer & Philanthropy Centre’s Giving Week.

Kavita Ratty, Head of Communications from SIF said:
“We are looking forward to this partnership with KRDS Singapore to further amplify the amazing work our Singaporean volunteers are doing to bring world communities together to do good.”

Commenting on the appointment, Preetham Venkky, Director of KRDS Asia said:
“We’re delighted to partner with Singapore International Foundation that aims to facilitate connections between Singaporeans and global communities to create positive social change. We believe we can help SIF make an impact on digital and grow their network of changemakers.”

KRDS has won the mandate of creating and maintaining Michelin Middle East and Africa website. Michelin holds forefront positions in every tyre market in the world. The brand is known for leveraging its technological leadership, capacity for innovation to produce high-quality products and services, across the world.

KRDS is building a brand new website for establishing Michelin’s digital footprint in the Middle East and Africa region. The site is being built on a WordPress platform.

This website will harbour expert informations and guidance about tyres, from what type of tyre to use for their vehicles and how to choose the perfect tyre as well. All of the information comes with detailed specifications about each and every type of tyre. There will be a separate section on the site which will provide dealer information and help locate the closest dealer to purchase car tyres.

Apart from this, KRDS is also tasked with building a chatbot which will appear on all the pages of the website. The bot will help the users in picking out the best tyre for their cars. It will play the role of a guide and will also handle requests from the users.

David Suaza, who is responsible for Digital Marketing Operations for Michelin, India, Africa & Middle-East commented on the association with KRDS

“We are truly thrilled to work with KRDS on this project. Since the briefing process, the teams showed proactivity and accelerating ideas to offer the best-in-class solutions. At Michelin, passion, innovation and customer centricity are at the core of our success. In this process, we are always willing to embark on new adventures with a key partner like KRDS who embodies our DNA”

ABOUT KRDS:

KRDS is a full service Digital Agency, with over 160 employees in Asia, KRDS’ focus has been on Social Media and Mobile Marketing.

Since launch, KRDS has registered double digit growth, year on year, and has worked with more than 50 brands to date. Some of the clients include DBS, Changi Airport Group, Singapore Tourism Board, Meiji, BreadTalk, Toast Box, Volkswagen, AIA, Unilever, NETS, ION Orchard, Sentosa, Sony, WWF and MoM.

KRDS has been adjudged Mobile and Specialist Agency of The Year 2017.

KRDS has excelled in developing social media strategies integrating application and microsite development, community building and management, along with social ads management. IN 2018, KRDS has also launched GramLab, a sub-agency dedicated to creating content for Instagram.

PRESS CONTACT:

Leonard Guillermin
Director, KRDS EMEA

KRDS Singapore has added another feather to its cap by being appointed as the Social Media Agency for reputed beer brands, Kirin Ichiban and Erdinger.

The brands Kirin Ichiban and Erdinger are no strangers to the community of beer lovers. Kirin Ichiban is famously known for being the only brand serving first-press beer. And Erdinger Wiessbrau holds the the world’s largest beer brewery where tradition and taste go hand in hand.

The beer brands wanted to explore innovative content and scale new heights on social media since majority of their target audience are active online. To help increase market penetratwidth: 34%;height: auto;ion, KRDS Singapore will be creating awareness about the brands and its rich heritage through engaging and relevant content.

The agency will be crafting content separately for Facebook and Instagram to deliver the best results for both the brands. The content will play around the core themes of craftsmanship and culture.

Preetham Venkky, Director of Asia at KRDS, said:

“We are delighted to partner with Kirin Ichiban and Erdinger. The two brands have been an embodiment of quality and heritage and we’re pleased to be a part of their journey. With our combined years of expertise on social, mobile and digital, we’re quite excited to bring our creative force and help the brands achieve their fullest potential online.”

Eunice Lok, Brand Manager at Erdinger and Kirin Ichiban, said:

“The reason we chose to work with KRDS is because of the relevance of social media insights and expertise they can bring to the table to help us drive strategic awareness and penetration among our targeted audience”

In a world dominated by social media and selfies, #aesthetic images are in. Instagram, being a visuals-driven medium has established itself as the go-to platform for exploring new perspectives and inspire users to stimulate their imagination.

2017 proved to be a fruitful year for the platform after the massive success of Insta Stories. It has now claimed the throne for the most engaging platform with 68% of Instagrammers frequently interacting with brands.

Enter GramLab, a sub-agency of KRDS that will specialize in crafting brand & communication strategies specifically for Instagram. It is Asia’s first agency that will live, breathe and talk Instagram. The main focus of GramLab is visual storytelling in 6 seconds with a mobile-first approach to gain maximum user engagement. The agency’s strength includes its ability to stay on top of all Instagram trends and produce content that will set the brand apart from its competitors. GramLab will also have its own in-house studio to ensure originality of content which will be #instaworthy.

GramLab has identified that Instagram is a relatively young platform; driven by user generated content and hence it will be a great playground for brands to evolve in a user-centric manner. It also maintains that mirroring content from Facebook onto Instagram is not be a viable strategy, as user engagement on either platforms is different. The agency will support the brands right from the concept to execution and technical support. With this launch,GramLab aims to establish a stronghold in Instagram marketing.

The agency has already produced successful Instagram campaigns for local and global brands like Pandora, Meiji, Shilla Duty Free Singapore, Wildlife Reserve Singapore, Marks & Spencer and ION Orchard.

Commenting on the launch, Preetham Venkky, Director at KRDS Asia said,

Instagram has become one of the widely used social media platforms for showcasing relatable and aspirational content through pleasing visuals. Brands are starting to realise the potential of the platform and are actively joining the Instagram bandwagon. With the introduction of Insta Stories, there is more scope for brands to experiment with their content and reach out to potential consumers. There also arises a need for brands to constantly stay on top of trends to differentiate themselves from their competitors and we are here to help them. We’re excited to work with more brands to help grow their presence on Instagram.

Click here to learn more about GramLab and the world of Instagram marketing.

Margo is an Ayurvedic soap brand launched in 1920. Originally seen as a medicinal soap, because of its curing capabilities, the brand wanted to revive itself and establish its presence amongst the younger audiences as an Ayurvedic-Beauty soap.

KRDS decided to map the benefits of Margo against the offerings of its King ingredient, Neem. We gamified the experience on an app called ‘Neemology – by Margo’, wherein Users were prompted to take the quiz, as well as challenge their friends to find out if they are experts at Neemology.

All that the users were required to do was to answer 5 questions about neem and its benefits for the skin.

At the successful completion of the quiz, users were given an option to leave their details in case they would like to try the new Margo for themselves.

The activity reached out to more than 7 lakh people, resulted in 25500+ users spending an average of 3 mins on the quiz, and 15,000 form fills.

The soap was sent to 12,000 people, hence, catering the samples to a very involved, interested set of audience.

The Social Media and Digital Agency has supported MIE Events by providing content for their Facebook and Twitter pages since April 2016.

MIE Group is a professional Exhibition, Trading and consulting organization. Under the background of “One Belt, One road”, MIE has already successfully held several high quality Chinese goods exhibitions in the countries along the route, together with China sourcing workshop and cultural exchange activity, successfully building up the brand “China Trade Week”.

KRDS has managed Social Media Marketing for China Trade Week in Ghana, Kenya, Ethiopia, UAE and Morocco.

Michelle Meyrick, International Event Director for MIE Event, says, “KRDS has had a big contribution towards the success of our event marketing spanning across the Middle East and Africa. From the very first meeting the team has been highly professional and easy to work with. The social media engagement in all 5 countries in 2017 had surpassed our expectations and their post creativity has taken the burden off us. We hope to continue working with them for many years to come.”

The content for these pages was created to focus on Chinese culture and the relationship between China and the host country. The idea was to generate an interest from the users and to create interactive content in the form of Gifs and Illustrations.

The agency also provides real time coverage of the event.

About KRDS MIDDLE EAST:

KRDS Middle East is a part of the KRDS Group, a network founded in 2008 in Paris with a headcount of over 150 employees at present and over eight offices across Europe and Asia (France, Singapore, India, China, Hong Kong and Dubai)

With a strong Social Media DNA, KRDS has grown to a full stack digital agency, with strong expertise in Dynamic Content, Mobile first approach & Customer service experience.

At the 2013 “Facebook Innovation Competition”, KRDS Group was the only non-American contestant to have won among the 260 agencies. KRDS Group has handled over 2000 social campaigns across 30 countries for some of the world’s most prestigious brands, such as DBS, AIA, Peugeot, Danone, Microsoft, LVMH, Unilever, Veuve Clicquot, Nestlé, Tag Heuer, Air France and L’Oréal.

In the Middle East, the agency has provided digital solutions for brands like Majid Al Futtaim, Ooredoo, Nespresso, Nissan, Ministry of tourism, Oman, Osram Automitive Lighting, and Renault Trucks.
KRDS Group counts Ardian (ex Axa Private Equity) as an investor and is part of R3 Social 40 – an initiative from global consulting firm, R3, to showcase forty of the world’s best Social Media agencies across globe.

PRESS CONTACT:

Name : Leonard Guillermin
Role : General Manager, KRDS MENA
Phone no. : 055-847-1264
KRDS email : [email protected]

The Social Media and Digital Agency has extended its services to Renault Trucks for Middle East in December 2017. The objective of this partnership is to create a digital presence for the brand on leading Social Media platforms like Facebook and LinkedIn.

So far, KRDS has created a Facebook page and a LinkedIn page, which reflects the brands ideology of Innovation, Robustness, and Customer Intimacy.

Farida Timsiet, Marketing & Communication Manager for Renault Trucks Middle East says, “We started working with KRDS a couple months ago; after a brief meeting they quickly understood our needs and presented the strategy for our facebook page. Our Community Manager is very hands-on and dedicated for our page; she takes initiatives and makes a lot of suggestions for the page; which is exactly what we needed.”

The main objective is to reach out the existing fan base of Renault Trucks and carve out a niche audience, interested in automotive innovations. With majority of content consumers moving to the digital landscape, KRDS hopes to provide an outlet, which bridges the gap between the brand, and its patrons.

So far, the digital agency has created a mélange of animated and static content that focuses on the brand’s identity and yet makes it accessible through digital friendly content.

Keeping in mind the various scopes of interest for the consumers, the agency has focused it’s content on Brand Identity, heritage of Renault Trucks, and Behind the scenes snippets and more.

About KRDS MIDDLE EAST:

KRDS Middle East is a part of the KRDS Group, a network founded in 2008 in Paris with a headcount of over 150 employees at present and over eight offices across Europe and Asia (France, Singapore, India, China, Hong Kong and Dubai)

With a strong Social Media DNA, KRDS has grown to a full stack digital agency, with strong expertise in Dynamic Content, Mobile first approach & Customer service experience.

At the 2013 “Facebook Innovation Competition”, KRDS Group was the only non-American contestant to have won among the 260 agencies. KRDS Group has handled over 2000 social campaigns across 30 countries for some of the world’s most prestigious brands, such as DBS, AIA, Peugeot, Danone, Microsoft, LVMH, Unilever, Veuve Clicquot, Nestlé, Tag Heuer, Air France and L’Oréal.

In the Middle East, the agency has provided digital solutions for brands like Majid Al Futtaim, Ooredoo, Nespresso, Nissan, Ministry of tourism, Oman, Osram Automitive Lighting and MIE Events.
KRDS Group counts Ardian (ex Axa Private Equity) as an investor and is part of R3 Social 40 – an initiative from global consulting firm, R3, to showcase forty of the world’s best Social Media agencies across globe.

PRESS CONTACT:

Name : Leonard Guillermin
Role : General Manager, KRDS MENA
Phone no. : 055-847-1264
KRDS email : [email protected]