KRDS Awarded at MOBEX 2016 for Singapore Tourism Board Campaign

Published on 27 Apr '16

Over 3 years ago, we founded KRDS Singapore with no contacts, no relationships and no local work that we could showcase. However, in early March 2016, we walked away with 2 awards at the prestigious MOB-EX awards that celebrate marketing excellence. The awards were for the immersive digital experience campaign we created for our client, Singapore Tourism Board.

We submitted our entries in two categories and we were nominated in both and won both: The coveted Silver for ‘Best Campaign – User Experience’ and Bronze for ‘Best Campaign – Tablets’.

The campaign, ‘Making Experiences Count’ was an island-wise campaign to get users to vote for good customer service through a tablet experience endowed with touch free smile-detection technology.

The application was deployed at shops, restaurants, hospitals, banks, theme parks, and nightclubs across Singapore (who were Singapore Service Excellence Medallion award finalists) – and customers voted by smiling into the camera on the tablet. The bigger the smile, the higher the service rating. The smiles were tracked within seconds and updated live on the campaign website, where users and merchants alike could compare service ratings – giving merchants additional motivation to improve their service towards their customers.

We are humbled by the win but most importantly we are excited about what lies ahead!

You can watch the case study by clicking here.