Monday Morning Learning – 19 October 2020
Published on 23 Oct '20
Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships
First, Instagram’s looking to add a new prompt which would require influencers to confirm whether they’ve received incentives to promote a product or service before they can publish their post
Instagram’s also developing new algorithms to detect potential advertising content. It would then look to alert the relevant business, informing them of the platform rules around such
Popeyes SG ‘deep-fries’ Apple while Xiaomi thinks out of the box
One thing that caught the attention of many was Apple’s latest decision to remove the power adapter and earpods from the iPhone packaging.
https://www.marketing-interactive.com/popeyes-sg-xiaomi
Google Announces New Search Updates, Including Improved Contextual Matches and Subtopics
Google has announced a range of new updates for search, which provide varying levels of functionality for brands, and are worth noting within your SEO approach.
View full list: https://www.socialmediatoday.com/news/google-announces-new-search-updates-including-improved-contextual-matches/587241/
Why Apple’s iPhone 12 Users Will Have A Serious WhatsApp Problem
Critically, “media and messages you back up,” WhatsApp admits, “are not protected by WhatsApp end-to-end encryption while in iCloud.” It’s not just you and those you message that can see the content. You’ve given Apple a key. If law enforcement calls on Apple with a warrant, for example, your WhatsApp backups can be accessed. This security issue undermines WhatsApp’s end-to-end encryption.
Snapchat Adds ‘Sounds’ Option to Include Song Clips within Snaps
Snapchat has today announced a full launch of its new ‘Sounds’ functionality, which enables users to add song clips into their Snaps. Snapchatters can add music before recording a video by selecting the Sounds tool (with the music notes icon) on the right-hand side of the Camera screen and choosing a track from the Featured Sounds list. Alternatively, they can select a track from the Sounds tool after taking a Snap.
Amid the rumours of a possible TikTok shut down in the US, Snapchat has sought to implement its new music options faster, in order to gather up any TikTok refugees looking for a new place to share the same type of content.
Facebook Accelerates Plans To Go Bidding Only For Audience Network Due To Coming IDFA Changes
Starting in Q2 2021, bidding will be the only way to buy ads in iOS apps through Facebook’s Audience Network. At that point, waterfall-based buying will no longer be supported.
Facebook says the goal has always been to become a bidding-only demand source ever since in-app bidding first launched in Audience Network in 2017.
But Facebook is accelerating these plans in preparation for Apple’s impending IDFA changes, which are being delayed until early 2021. The move to bidding-only in Audience Network and the rollout of Apple’s changes are both slated for the first half of next year.
Whopper Reply by Burger King
Burger King and McDonald’s have always engaged in competitive banter throughout the years. For example, BK released an ad mocking how clowns (Mc’s and other clowns) are scaring children at parties, showing them crying.
In one of the latest campaigns launched on Sep 24, Burger King Denmark launched a campaign where they trolled through days, months, and years of unresponded comments to McDonald’s. What they did next was epic and a lesson that we can learn from.
Competition does have to hit below the belt. BK jumped to the defense of McDonald’s with elegant responses that ended up with a link for users to retrieve their own discounted Whooper.
BK launched this as part of their own promise to never leave customers hanging. They realise that even they are guilty of not responding to users and launched this with the intention to show that they are active and care for users.
This was achieved with social listening.
Joe Biden has his own island on ‘Animal Crossing’ where you can learn about his campaign
As Election Day approaches, Joe Biden and his team are exhausting all efforts to reach voters — even taking their campaign to a popular video game. The Biden Campaign on Friday launched new headquarters in “Animal Crossing: New Horizon,” where players can visit an island called Biden HQ and learn all about the presidential candidate.
https://edition.cnn.com/2020/10/18/business/biden-animal-crossing-island-trnd/index.html
