Monday Morning Learning – 26 October 2020

Published on 27 Oct '20

LinkedIn Shares New Insights on How to Target Gamers with LinkedIn Campaigns

When you think about gaming and how to connect with the gaming audience online, you likely think of Twitch, YouTube, Facebook, Twitter and Snapchat also considerations. But, what about LinkedIn?

According to LinkedIn, 55 million of its active members in the US are also gamers, while engagement with gaming content among LinkedIn members increased 37%, year-on-year in the first half of 2020. More details found in the infographic in the article. (edited)

LinkedIn: New Features Bring Organic and Paid Tools To Bolster Your Events

4 new features for events

  1. Organic discovery for events in “My Network” Tab
  2. Collect leads through event registration forms
  3. Promote the event with sponsored content via single image ads
  4. Retarget event attendees

FIFA 21 eSports Team Sponsored by TikTok

While TikTok users love gaming content, esports creators have largely stayed on established platforms like Discord, Twitch and Reddit.

TikTok announced its first-ever partnership with an esports team, Fifa 21-focused Tundra.

Tundra brings esports pedigree – it boasts 2018 FIFA eWorld Cup Champion and back-to-back Xbox Champion, Musaed ‘Msdossary’ Al-Dossary, as well as talent from Russia, Saudi Arabia and Poland. And TikTok offers the year-old esports team a big-name endorsement.

Resy, a restaurant reservation app did a drive-thru event featuring 10 notable chefs

The restaurant reservation app held the Resy Drive-Thru, presented by the American Express Gold Card, at the Hollywood Palladium in Los Angeles from Oct. 15-16. The industry-first event gathered 10 notable L.A. chefs to create dishes for guests to enjoy in their vehicles.

The event was executed through a mix of traditional and digital advertising, with ASMR strongly assisting in telling the story for the diners.

TikTok introduces LIVE Feature

The feature enables live Q&A and can go on for at least 15-20 minutes. The people appear to not be able to post on their feed after the live broadcast is done. Functionality not available to everyone yet, but some people in Singapore were able to do it.

How to Use LinkedIn Stories to Promote Your Business

After testing the option in some regions earlier in the year, LinkedIn made its Stories option available to all users late last month, providing another way to connect with your LinkedIn audience and share relevant updates.

Stories have already become a key consideration on both Instagram and Facebook, and many now prefer Stories over regular feed posts – which means that LinkedIn Stories could be a great way to maximize your engagement.

Not seeing ads on Instagram? Here’s why

Apparently, a small group of users never see ads at all “to make sure we understand the effect of that.” says Instagram. Those lucky users are part of a control group to test out a variation of the Instagram experience, in this case, without ads.