Monday Morning Learning – 19 April 2021
Published on 22 Apr '21
Facebook to test new business discovery features in US News Feed
Users tap on topics they’re interested in underneath posts and ads in their News Feed in order to explore related content from businesses
- Helps small businesses become more discoverable
- Helps users discover new businesses that they might not have found on their own
- Can potentially become an ad unit as Facebook can create a new set of data (which users click to see more, what sort of businesses they engage with, etc)
- In future, businesses could potentially pay for higher placement
Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options
Sharing scheduling for stories. It has finally arrived on the official channels!
Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets
With the digital ad landscape becoming increasingly more crowded, Facebook is looking into offering advertisers Campaign Budget Optimization that can help optimise ad budget across different platforms such as Facebook, Instagram, etc. The idea is this process will help to automatically allocate your assigned ad budget across chosen Facebook ad sets, to ensure the best performers see the most spend. Thus, getting more bang for your ad buck, while decreasing workload from the advertisers’ end.
YouTube Tests A New Dubbing Feature by Introducing Multiple Audio Tracks in One Video
Does it ever happen to you that are want to watch a video on YouTube because you like its content but you do not understand it as it is not in the language that you speak or understand?
Solely because of this reason many content creators who make videos in different languages are deprived of a handful of more views and subscribers they can have from people who like their content but do not understand it. YouTube realized this issue and is testing a few options which will help overcome this problem.
https://www.digitalinformationworld.com/2021/04/youtube-tests-new-dubbing-feature-by.html
Google Updates Search Ranking for Product Reviews to Better Highlight More In-Depth Information
According to Google – “We know that people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our ranking systems, which we call the product reviews update, that’s designed to better reward such content.”
WANTED: FB & IG Like Counts
- Last year, Instagram announced that they were removing like counts on posts
- It was rolled out and selected users received the update
- Based on sentiments in the past year, some felt that it took the pressure off when posting to IG
- Cut to this year, they are testing out a feature in which users would be given the choice to show or hide post likes. These are the options:
- Hiding Like counts on other people’s posts
- Switching off Like counts on your own posts
- Keeping full Like counts in the app
- This has also been tested on Facebook as well, as some users have seen their like count gone
What does this mean?
- The expansion of choice may keep users on the app and increase screen time, as they are not pressured to post in the interest of garnering Likes
- This means ads may see greater results from the top to bottom of the funnel
- The challenge, however, is still with brands, influencers to keep their content interesting and compelling enough as the visibility of their content is still at the mercy of the IG Algorithm
Employee-Driven Content Will Increase
An influencer marketing trend for 2021 that stems from the demand for more authentic content is that the desire to see employee-driven or employee-based content will increase. We’ve already seen how user-generated content can have a huge impact on sales and how brands are perceived; it only makes sense for brands to begin treating their own employees as influencers through employee advocacy programs.
We’ve already seen how this works for brands like Macy’s. With its Style Crew, Macy’s offers incentives and financial rewards to employees who use Macy’s products in their everyday lives if sharing that content leads to sales. This works for Macy’s employees and the company itself because consumers are fascinated by seeing “how the sausage gets made.” There’s a reason why the video of a Wendy’s employee making a Baconator got more than 3 million views after Wendy’s reposted it. People want to know what goes on behind the scenes at a company. Giving employees the go-ahead to share that content just makes sense.
https://influencermarketinghub.com/influencer-marketing-trends/
