Monday Morning Learning – 4 January 2021

Published on 07 Jan '21

Friso Singapore Takes A Dump on Marketing Clutter with ‘Poop’ Talk

Titled “Good poop matters, baby!“, the nationwide campaign aimed to use the topic of feces (or “poop”) to educate and empower parents to help their children achieve good gut health.

3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business

  1. Enables you to find brand mentions that you may have missed before because your customer didn’t tag you or use your brand’s hashtag.
  2. With Instagram’s keyword search tool, you’ll now be able to look up your competitor’s keywords and see what their audience has to say about them. You’ll also be able to see if your customers speak about pain points, which you can help solve with your product or service.
  3. Instagram keyword search can help your business grow on social media because it can make it easier for customers to find you.

2021 Social Media Cal

Will be useful for those who are doing content cal planning for their clients. Do note that this is more US-centric but it is a good base to refer from if you are doing content creation. e.g. International Bear Day on 6 Aug 2021 – will be ideal for WRS

TikTok Trends That Went Viral in 2020

These are good references for creating content even outside of TikTok. Inclusive of trends such as the renegade, POV and manifestation. This article also touches on strategic changes – such as how TikTok shaped shopping behaviour.

Compile your Instagram Top 9 posts of 2020!

There are two main services that’ll pull your nine most-liked posts together for you: Top Nine and Best Nine. They’re very similar to each other, but there are a couple of key differences.

Top Nine functions as both a website and an app. If you choose the app route, you can actually opt out of handing over your email address in the process, whereas the desktop version doesn’t allow this. It can also search both private and public accounts. Best Nine doesn’t ask for an email at all, but it does seem to run quite a bit slower than Top Nine, and it can only search public accounts. Both promise not to sell your data to any third parties within their privacy policies.

Google Search testing new “Short video” results from Instagram and TikTok

The latest beta feature in Google Search shows video results from social media platforms Instagram and TikTok. You will soon be able to watch video content from those two platforms directly from the Search app without the need to open the standalone Instagram or TikTok apps.