Tag Archives: monday learnings

MONDAY MORNING LEARNING – 20 JUNE 2022

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YouTube Reports that 1.5 Billion Users Now Engage with YouTube Shorts Content Each Month

It’s remarkable to consider TikTok’s impact on the social media landscape and media consumption patterns in general – not just on TikTok, but also through the myriad short form video offers now available in other apps.

For example, YouTube today released new data on the growing popularity of YouTube Shorts, its own TikTok clone, which was created to blur the line between the two apps and prevent YouTube viewers from flocking to the trending site.

As per YouTube: “YouTube Shorts are now being watched by over 1.5 billion logged-in users every month.”

That is a huge amount, especially when you also consider that YouTube’s total monthly ‘logged in’ audience is 2 billion total users.

Link: https://www.socialmediatoday.com/news/youtube-reports-that-15-billion-users-now-engage-with-youtube-shorts-conte/625587/#:~:text=As%20per%20YouTube%3A,is%202%20billion%20total%20users

Instagram Tests Updated, TikTok-Like Full-Screen Format for its Main Feed

Instagram has updated its full-screen main feed test, which transforms Instagram posts — whether static photographs, videos, or Reels – into a full-height, TikTok-style swipeable flow of all types of IG content.

The navigation bar, description, and Instagram logo are placed on the content, making Instagram Reels and video clips full-screen. This new method would also hide the Stories bar, albeit, in the long run, Stories would most likely be integrated into this new presenting type.

Link: https://www.socialmediatoday.com/news/instagram-tests-updated-tiktok-like-full-screen-format-for-its-main-feed/625682/

YouTube Brings Shopping to Shorts With Glossier Challenge

Glossier was the first company to sell its products via YouTube Shorts. Glossier’s newest eyeliner, the No. 1 Pencil, is featured in YouTube’s first Shoppable Shorts Challenge.

Glossier is also collaborating with over 100 influencers to create short videos displaying the eyeliner on their own social media platforms. Each video will include the hashtag #WrittenInGlossier, which will direct viewers to Glossier.com to purchase the new product. The challenge kicked off on June 8 and will end on June 23. Because of the current blend of content and business, Glossier’s relationship with YouTube Shorts is noteworthy. More brands will be able to produce shoppable films that are optimised for mobile viewing as YouTube rolls out this functionality. They can also employ influencers and artists to promote their products, such as Glossier’s Shoppable Shorts Challenge, which gives viewers first access to the brand’s newest product.

YouTube is expanding into the short-form video arena, which is TikTok’s main strength, in order to regain growth.

Link: https://www.marketingdive.com/news/youtube-glossier-beauty-festival-makeup/625173/

A Cookieless Future Demands Contextual Commerce

Third-party cookies will be phased out by Google by the end of 2023, but contextual commerce does not require consumer data.

Contextual commerce simplifies the purchasing process and makes ordering simple, allowing customers to shop whenever and wherever they want. (It’s a case of buying in context.)

Contextual commerce should be simple to combine with content marketing initiatives, such as making videos or live broadcasts that link to items and services, allowing users to purchase while watching. For example, social media postings link to the products featured in them, allowing customers to shop while scrolling, and we tag products on Instagram posts wherever possible because IG doesn’t allow link clicks in the caption.

Anywhere that potential purchasers can view your goods should be linked to a purchase option, so they don’t have to go elsewhere to finish their buying. This is where our well-defined call to action urges customers to complete the checkout process.

In order to make ad measurement easier and comparable, Gartner recommends utilising structured content descriptions for advertising, which is the same fundamental piece of material that can be used to populate a section of a web page, in-product help, social media posts, and even chat interactions.

Links: 

Instagram Will Start Nudging Teens Away From the Content They Continuously Browse Through Notifications

After announcing a new project last year to “nudge” teen users away from hazardous content, Instagram has announced that the feature is now available in the United States, the United Kingdom, Ireland, Canada, Australia, and New Zealand. 

If a teen’s spending too long on Instagram’s Explore page looking at posts with a particular theme, the platform will display a notification suggesting that they look at other types of posts instead.

Additionally, Instagram’s existing parental controls are also getting some changes. Parents will now be able to send invites to their children requesting access to parental supervision tools, which previously could only be done by teens. Parents can also get more control over how much time their kid spends on Instagram by seeing what types of posts or accounts their teen reports.

Link: https://www.theverge.com/2022/6/14/23167233/instagram-nudge-teens-harmful-content

CapitaLand Launches Its First 24-Hour Experiential Party in Decentraland, Presented by Dbs

CapitaLand is the first mall operator in Singapore to host a 24-hour immersive party in Decentraland from June 19 at 6 p.m. to June 20 at 5 p.m. (VIP session begins at 5 p.m.). Live music performances, brand exploration docks, the Capitaverse-exclusive Aura Wearable NFT, and virtual hunts for real-world rewards are all part of CapitaVerse’s four levels of interactive and immersive discovery stations.

Members of the DBS Attendees are invited to log in at 6 p.m. and build their avatars in order to receive exclusive complimentary Aura wearables (limited to 1,500) and quadruple their chances of winning a $50 eCapitaVoucher when they share their trendy avatars on Instagram.

Attendees can get their Proof of Attendance Protocol (POAP) NFT from the POAP dispenser in The Checkered Board Lab on Level 2. The POAP is a digital record of your experiences that will be kept in your MetaMask wallet. The POAP is stored in MetaMask, a free digital wallet that allows guests to flash their POAP at participating stores to receive special discounts for a month until July 20th.

Link: https://www.capitaland.com/international/en/about-capitaland/newsroom/news-releases/in[…]itaLand_launches_first_metaverse_party_in_Decentraland.html

MONDAY MORNING LEARNING – 30 MAY 2022

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Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools

TikTok has now integrated a new set of social media management tools to its Marketing Partners Program, allowing you to organise, schedule, and publish content to TikTok from your preferred platform.

Link: https://www.socialmediatoday.com/news/social-media-managers-can-now-post-to-tiktok-from-their-favorite-social-med/624505/

International Burger Day Posts From McDonald’s in Asia – Great Way to Increase Engagements

McDonald’s Singapore initiated the conversation by posting their favourite burgers and tagging McDonald’s Korea to contribute their favourites as well.

McDonald’s Korea then tagged McDonald’s HK in order for them to share theirs.

According to social proof, a post from McDonald’s SG received over 2.5k likes, much beyond their usual 200-500 likes. At the same time, it piques consumers’ interest in the burgers available in other Asian countries, encouraging them to click on each of the marked McDonald’s locations to learn more.

Link: https://www.instagram.com/p/CeFfxF1Dnwp/?igshid=NWRhNmQxMjQ=

Chevrolet’s WhatsApp Game Drives Awareness of Texting and Driving Dangers

Chevrolet Brazil created a WhatsApp mobile game to raise awareness about the dangers of texting and driving. The campaign will be promoted by promotions on Instagram Stories and Twitter during Yellow May, the international awareness month for decreasing road accidents.

By typing “hello” to Chevrolet, mobile users can access the Zap Racing game on the messaging app. Messages fill the screen with emoji depicting a car approaching obstacles such as trees, bikers, and other vehicles, while players can drive their vehicle by responding with commands in the chat. With each stage, the game becomes tougher, and all players will inevitably crash in the end. The last message informs viewers of the dangers of texting and driving.

The game builds on Chevrolet’s increased focus on social media marketing and shows that it is targeting younger consumers who are heavy app users.

Instagram’s Working on a Video Reaction Option for Reels

Instagram is presently testing a new feature that prompts users to ‘make a reaction video’ directly from the Reels share sheet. The user can film a reaction video by clicking on the settings menu found on the reel they want to react to.

Instagram has previously added a handful of TikTok-inspired features, and this is another move in TikTok’s direction, as Instagram explores ways to more closely coincide with TikTok’s core, and enormously popular product, in order to neutralise TikTok’s growth and keep users linked with its apps.

Link: https://thenextweb.com/news/instagram-remix-feature-reels-tiktok-duets

NFTs Are Coming to Instagram

Mark Zuckerberg has revealed that Meta will begin testing NFTs on Instagram very soon, most likely right now.

This experiment is intended to allow creators and collectors to display their NFTs on their accounts. This would also be available on Facebook in the future, although no timetable was provided. There are no expenses associated with showing NFTs on your profile.

Augmented reality NFTs are also being created for Instagram, and one area to use them is in IG stories, where you can project digital art into 3D and physical places utilising Spark AR (software AR platform).

This is being tested in the United States and would allow testers to share their NFTs, whether they created them or have them in their collection, on their Instagram feed, stories, or in messages.

The community has expressed concern about the massive quantity of carbon footprint this would cause as power is consumed when transactions that employ that power occur. While this may encourage more people to participate in NFT creation and purchasing, it is unclear how much carbon footprint will be freed as a result.

Link: https://www.digitaltrends.com/social-media/nfts-are-coming-to-instagram-with-testing-starting-this-week/

MONDAY MORNING LEARNING – 23 MAY 2022

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Instagram’s Testing a New Stories UI

Instagram has been testing a new Stories UI that essentially hides Stories posts beyond a specific frame count for the past few weeks. Some Stories now only show the first three frames, with a little ‘Show all’ prompt in the top left corner of the screen. That would be simple to overlook, which could mean that if you publish more than three frames to your Story, the latter ones are far less likely to be viewed. This will be automatically played.

Stories would be displayed with the frame count at the bottom of the screen, indicating that users can swipe left to see more — and perhaps Instagram believes that displaying too many frames will be off-putting, taking users out of the vertical swiping experience. This could be related to Instagram’s Reels-first strategy as it competes with TikTok. Instagram is also testing a new full-screen main feed with feed articles, stories, and video content for a more immersive experience.

This significant change will have an immediate influence on how social media content makers create material for the network.

Link: https://www.socialmediatoday.com/news/instagrams-testing-a-new-stories-ui-which-could-have-big-implications-for/624034/

What Can N.F.T.s Do for Dead Artists?

Museums and artist families are experimenting with putting artists’ works on the blockchain after their deaths. The British Museum has already engaged with an NFT trading platform to sell digital art by artists housed there. Because making new work by a late artist is normally frowned upon in the art world, the British Museum devised methods to generate “ultra-rare” NFTs such as artwork that was created but never printed. NFTs are also being considered by the families of great painters as a means of preserving the artist’s archive.

Link: https://www.newyorker.com/culture/infinite-scroll/what-can-nfts-do-for-dead-artists

YouTube Launches Separate Data Tabs for Videos, Shorts, Live Streams and Posts

Shorts and live streams are becoming increasingly popular among content creators and producing enormous returns, with shorts driving (30 billion views per day!). Channel managers wanted to know what kind of traffic their content creates and how it contributes to overall growth using such figures. As a result, YouTube Studio now has superior metrics for each type of material you submit.

The reach and engagement pages will be replaced by a new content tab that displays the data for videos, shorts, live streams, and posts. When you click into any of these tabs, you can simply track the specific performance of various content kinds posted, which was something that the community asked when shorts was launched. You can still see aggregated data from the ‘all’ page and should be able to access previously available metrics, albeit they may have been reorganised. Please keep in mind that if you haven’t uploaded for a specific sort of video format, you won’t see the tab. If you have never done live-streaming before, for example, the tab will not display.

Link: https://www.socialmediatoday.com/news/youtube-rolls-out-new-separate-data-tabs-for-videos-shorts-live-streams/624113/

TikTok Rolls Out a New ‘Friends’ Tab to More Users, Replacing the Current ‘Discover’ Tab

The Discover option on TikTok has been replaced by the Friends tab, where you are urged to connect with your friends in order to access their content on the website. It will also recommend accounts from individuals you know, with a follow button next to each name. TikTok’s decision to remove the Discover tab, which showed users a variety of content, including trending hashtags and videos, as well as a search bar, is interesting because the FYP already has a ‘Following’ tab that displays all the content from people you follow on the app, which includes your friends. While TikTok has yet to clarify its reasoning for this modification, it could be that they are attempting to transition from a viral and popular video app to an interpersonal app.

Link: https://techcrunch.com/2022/05/09/tiktok-friends-tab-replacing-discover-tab/amp/?guc[…]odsi3BpTk55sCG1xd9dWqyP7se_WZKsHooUg3nTyeNqeoWnh&guccounter=2

LinkedIn Updates Professional Community Policies to Better Reflect What’s Not Allowed in the App

Summary of salient points below:

  • More people than ever are coming to LinkedIn to find opportunities, be more productive, and learn new skills.
  • Allow users to safely participate on the platform.
  • Empowering members to engage in professional discussions about topics they care about.
  • While harassment, hate speech, and other abusive content have never been allowed on LinkedIn, they’ve added what types of comments and behaviours go against  Professional Community Policies.

LinkedIn does have a specific policy against ‘sexual innuendos and unwanted advances’, which now also includes more examples of what’s not allowed.

Link: https://www.linkedin.com/help/linkedin/answer/137370

TikTok Is Launching In-App Mini Games to Boost User Engagement.

The games would be simple HTML5-based apps created by third-party game developers and studios such as Zynga Inc. Gaming is a significant part of online culture, and it will allow TikTok to increase its appeal among younger viewers. Tiktok has made a greater push toward gaming in order to diversify its revenue streams.

Link: https://www.socialmediatoday.com/news/tiktok-tests-new-mini-games-with-users-in-vietnam/624104/

MONDAY MORNING LEARNING – 28 March 2022

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Omega X Swatch Collection Draws Huge Queues Not Only in Singapore but Also Around the World

This is an example of a product launch that went horribly wrong. Not only in Singapore, but all over the globe. Here’s a quick rundown of what happened in Singapore over the weekend, notably at MBS and ION Orchard:

On the day of the debut, Omega and Swatch collaborated to offer a limited quantity of watches for sale. However, they did not expressly state that this will be made readily available for mass purchase in a few weeks. From 7 a.m., a large number of people queued at the outlets. When the store only had 100 watches for sale, the throng grew to nearly 500+ individuals queuing in a limited space.

Both brands had no online or on-site communication to deal with the matter. It got worse when someone passed out and the cops had to intervene, requiring the ambulance to be dispatched, adding to the strain on the already overburdened Singapore healthcare system.

As this is a pandemic, brands should have been more cautious in applying smarter digital tactics to entice customers in this first-ever unique launch, giving more thought to the tactical phase, and being more hands-on in crisis management to avoid pandemonium.

Link: https://cnalifestyle.channelnewsasia.com/style-beauty/omega-swatch-moonswatch-launch-long-queues-308111

Instagram’s Testing a New, Full-Screen Main Feed of Feed Posts, Stories and Reels Content. (Not rolled out yet)

Instagram is experimenting with a new, completely integrated home feed that would eliminate the top Stories bar and replace it with an immersive, full-screen, swipeable UI. Regular Feed posts, Stories, and Reels will all be contained within a single flow.

It’s a more obvious and logical approach to presenting Instagram material, and it fits perfectly with TikTok’s expanding usage trends. In contrast to the existing system, which presents things in varied ways and frequently puts more than one item on the screen at a time, the change would allow algorithmic enhancements based on your response to each specific post.

Instagram hasn’t yet been able to crack the algorithm as effectively as TikTok has and the new presentation style could help to change that and would be a big step in moving into line with the broader TikTok trend.

Link:https://www.socialmediatoday.com/news/instagrams-testing-a-new-full-screen-main-feed-of-feed-posts-stories-and/621071/

Instagram Launches Algorithm-Free Feed Sorting Options to All Users

Users may now view their Instagram feed in chronological order based on the profiles they follow, ad-free and with recommendations. (Basically, we’re reverting back to how IG used to look when we all first started using it.)

To modify the appearance of your main content, you now have two new Instagram feed display options to pick from:

  • Favourites – Accounts that you have added to your ‘Favourites’ list. You can add up to 50 accounts as Favourites.
  • Following – Accounts that you follow in the app, as per the regular Instagram feed.

It does not, however, apply to the feed that appears when you first launch the app. Only by clicking on the word “Instagram” in the top left corner and selecting “Favourites” or “Following” will you be able to see this. Users are also complaining that despite downloading the most recent version for the app, they are still unable to see this new function.

Link: https://www.socialmediatoday.com/news/instagram-launches-algorithm-free-feed-sorting-options-to-all-users/620908/

TikTok Caption + Likes Update

When you’re viewing your own video on your TikTok page, you’ll see an interface that looks like a live stream, with the title, comments, and live float up and down. This could be a useful way for you to look back over your films and discover who has enjoyed them.

If you’re watching videos from another account, you won’t see this interface. I looked for news about this update but couldn’t find anything that explained why TikTok intended to change the interface.

Charles & Keith Metaverse Contest

Charles & Keith are showcasing their new Spring collection with their own pop-up booth in the virtual realm in connection with the world’s first Metaverse Fashion Week hosted on Decentraland.

They’ve established a contest in which users may build their own avatar at the Charles & Keith pop-up booth while carrying any of their new bags for a chance to win the season’s main bag, the mini Koa bag.

This allows consumers to not only see the new collection without leaving their homes but also to express their personal style by creating their own avatars and trying on digital wearables from the collection. If the user like what they see, they’ll be taken to the product page where they can buy it right away.

MONDAY MORNING LEARNING – 28 FEBRUARY 2022

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LinkedIn Previews New Post Analytics, as well as a New Reaction Emoji

LinkedIn is introducing new post analytics tools to provide additional insight into content performance. The new analytics will provide more granular insight into who is reading your posts, filterable by job title, industry, geography, and more.

In June 2020, LinkedIn introduced the ‘Support’ reaction to the initial five Reaction options in response to posts on the epidemic. You’ll shortly get a response with a laughing face.

However, the most major upgrade is post analytics, and with LinkedIn witnessing record levels of interaction and expected to see much more activity in the post-COVID recovery, having more data like this might be a big assist in maximising your platform strategy.

Link: https://www.socialmediatoday.com/news/linkedin-previews-new-post-analytics-as-well-as-a-new-reaction-emoji/619384/ 

What is Web 3.0 and What are the Founding Principles?

Some argue that Web 3.0 symbolises a techno-utopian libertarian worldview, in which technology is used to construct a utopia in which users have more freedom and authority than centralised authorities. The following are the defining principles of Web 3.0:

  • Decentralization: There is no need for authorization from a central authority to post anything on the internet, and there is no single point of failure because there is no central controlling node. Freedom from censorship and surveillance on an ad hoc basis is also implied. Because Web 3.0 allows information to be retrieved based on its content, it can be kept in several locations at the same time, making it decentralised. This would deconstruct the vast databases currently maintained by Internet behemoths like Meta and Google, giving people more power.
  • Trustless and Permissionless: It is open source and does not require the use of a trusted intermediary or government approval (i.e. peer to peer, blockchain and dApps)
  • Bottom-up Design: Instead of code being written and controlled by a small group of experts, it was developed in full view of everyone, encouraging maximum participation and experimentation

Meta Has Launched Facebook Reels to All Users, Expanding its Short-Form Video Push

Meta is now making Facebook Reels available, with a new Reels display at the top of user feeds. 

Through Meta’s TikTok clone functionality, a lot more people will be watching a lot more video, and Facebook will be introducing additional creative tools and features to further drive adoption.

Remix features will be included in these Facebook Reels to increase trend participation, and creators will be able to upload Facebook Reels up to 60 seconds long, similar to Instagram’s Reels extension, which was released last July. Users will be able to share publicly uploaded Reels to their Stories, increasing the possibility for engagement.

In addition to this, Facebook’s also adding Reels drafts, and a new video clipping option “that will make it easier for creators who publish live or long-form, recorded videos to test different formats”.

Link: https://www.socialmediatoday.com/news/meta-launches-facebook-reels-to-all-users-expanding-its-short-form-video-p/619175/ 

IG collab feature shows combined analytics from both accounts

When you post on two social media profiles, you gain access to two sets of followers. This means that the likes, comments, and shares from both accounts are pooled and are the same. The collabs feature, of course, increases reach and engagement.

Link: https://analisa.io/blog/5-Benefits-of-Instagram-Collabs-for-Instagram-Influencers 

YouTube Previews New Channel Analytics Options, Providing More Insight into Content Performance

YouTube has announced additional analytical solutions to help creators maximise their on-platform performance in order to maintain its position as a vital video platform.

Some new analytics are:

  • Aims to provide more specific insight into the performance of content in each stream – live-streaming, Shorts, main channel, etc. To be able to deep dive into individual formats to understand what your audience is engaging with and driving views.
  • Highlight content spilt based on content format. This allows you to see the amount of money you’re generating from each element, to make them a better option for creators compared to TikTok with a clearer outline of the benefits of posting to its app. The results are very likely to show that creators can make a lot more money from longer form uploads and streams.
  • YouTube’s also developing new insights to help creators come up with better, more resonant content ideas. On top of seeing what are some popular search trends, they want to expand to help creators with the ‘content gaps’ listing highlighting terms that are not currently being served by directly-aligned videos.

It’s comparable to Google’s Search Console and Google Trends in that it gives you more information about what drives traffic to your YouTube channel and how you can match your content efforts with search trends.

Link: https://www.socialmediatoday.com/news/youtube-previews-new-channel-analytics-options-providing-more-insight-into/619462/ 

MONDAY MORNING LEARNING – 21 FEBRUARY 2022

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Instagram Adds Stories Likes to Provide Insight on Viewer Engagement

You can ‘like’ any Story in your feed with Stories Likes. You’ll notice a new heart icon at the bottom of your Stories screen in the app, which when tapped will send the creator of that Story alike. Only the creator will be able to see them, and they will not be sent as a direct message.

This might be a new approach for Instagram to rate the Stories in your feed and highlight the ones that are most likely to be of interest. This can also be used to assess engagement.

Link: https://www.socialmediatoday.com/news/instagram-adds-stories-likes-to-provide-insight-on-viewer-engagement/618827/

Google Shares Privacy Sandbox Roadmap for Android and the Web

Replacing the FLoC proposal following the FLoC trials is The Privacy Sandbox, alleged to “preserve privacy while showing relevant content and ads”.  The goals of the Privacy Sandbox include:

  • Build new technology to keep your information private
  • Enable publishers and developers to keep online content free
  • Collaborate with the industry to build new internet privacy standards

Privacy Sandbox for the Web will phase out third-party cookies and limit covert tracking, also aligned with Google’s shift to the topics API, the alternative to cookie-based tracking. Key takeaways from the Topics API for marketers include

  • Focus on affinity and intent, rather than demographics
  • Higher focus on search data to determine interest
  • Change in nurture cycle as topics data is deleted every 3 weeks

This roadmap is said to be prepared in alignment with the W3C standards.

(W3C publishes documents that define Web technologies. These documents follow a process designed to promote consensus, fairness, public accountability, and quality. At the end of this process, W3C publishes Recommendations, which are considered Web standards.)

Link: https://privacysandbox.com/proposals/floc 

LinkedIn Adds New Elements to its ‘Services’ Listings to Help Freelancers Generate Business

LinkedIn has added two new aspects to its Services Pages, allowing freelancers and small businesses to list and be found for the services they provide on their LinkedIn profiles.

The additional aspects will provide you with more ways to give your services listings more legitimacy. For starters, LinkedIn will now allow users to link their LinkedIn Company Page to their Services listing. So, if your SMB or consultancy has a business page, you can now create a link between your Services display and that page.

Furthermore, LinkedIn will also allow members to include a media showcase on their services sites. The new options provide you with more methods to entice potential clients, and they could be extremely useful in advertising and presenting your expertise in new ways.

Link: https://www.socialmediatoday.com/news/linkedin-adds-new-elements-to-its-services-listings-to-help-freelancers-g/619082/

JP Morgan becomes the first bank to join the Metaverse 

JPM set up shop in Metaverse Decentraland in Metajuku mall where their lounge features a live tiger, spiral staircase and an illuminated portrait of CEO Jamie Dimon. They have a blockchain arm which they started only in 2020 and now a virtual office in the metaverse, joining the likes of Walmart, Disney, Nike and Warner Bros. 

They estimate the metaverse economy to be worth USD1 trillion dollars in yearly revenue and predict that there will be gig workers earning income just by providing services in the metaverse alone

Link: https://fortune.com/2022/02/16/jpmorgan-first-bank-join-metaverse/

Will virtual influencers be the next big thing in K-POP?

According to a researcher at Korea Broadcast Advertising Corporation (KOBACO), COVID-19 has led people to look for a more entertaining digital experience.

Han Yoo Ah, a virtual influencer, just inked a contract with YG Entertainment, the same company that gave birth to Big Bang and 2NE1. Her first album is expected to be released at the end of February.

Speaking involves “natural acting motions,” which requires more advanced technology, according to the K-entertainment industry. It is also easier to programme virtual influencers to sing than it is to programme them to speak. 

If you’re interested in hearing how effectively these virtual influencers “sing,” Rozy, South Korea’s first virtual influencer, will release her first single “Who Am I” on February 22.

Link: https://www.google.com.sg/amp/s/m.koreatimes.co.kr/pages/article.amp.asp%3fnewsIdx=323801

https://instagram.com/rozy.gram?utm_medium=copy_link

Instagram Shares New Overviews of the Key Ranking Factors for Feed Posts, Stories and Reels

As Instagram competes with TikTok, Reels has its own algorithm. The TikTok algorithm is finely tailored to user interests, and as you scroll around the app, it will swiftly adapt to show you more of what you’re interested in, similar to how Instagram’s Reels algorithm is expanding.

The focus elements have been re-ordered for Reels, so that your participation in the Reels stream took priority above information about the post and its author, as it does in the main feed.

Link: https://www.socialmediatoday.com/news/instagram-shares-new-overviews-of-the-key-ranking-factors-for-feed-posts-s/619076/