Monday Morning Learning – 12 July 2021
Published on 15 Jul '21
Instagram Tests New Comment ‘Limits’ To Help Reduce the Impact of Targeted Abuse by Groups
IG is testing out a new comment limitation that would be suggested by their system to individuals as they bump up their battle against cyberbullying. It is a good move on their part, but however, it could also mean it can prevent people from being called out when they post something very negative.
How to Succeed with Video on Each Social Network
Youtube
- Ideal video length: 2 minutes
- Hottest video trends: YouTube challenges, 360-degree videos, VR videos
- Invest in Youtube SEO to make your video stand out and attract engagement
- More in-depth content such as product demos, how-to tutorials, FAQ sessions, vlogs, etc
- Ideal video length: 2-3 minutes
- Hottest video trends: More silent videos, user-generated content (UGC), personalised videos
- The Facebook algorithm prioritises native videos
- Videos on Facebook play without sound on default. Recommended to include appealing visuals that will still make sense regardless of audio
- Ideal video length: 30-60 seconds
- Hottest video trends: Influencer reviews, time-lapse/back & forth looping videos, shoppable videos
- Use stunning visuals
- Use plenty of relevant hashtags to facilitate the easier discovery of your videos
TikTok
- Ideal video length: 9-15 seconds
- Hottest video trends: Short & story-driven videos, videos with scrappy production value, videos with colourful captions displayed on the screen
- Vertical videos work best
- Take note of songs used on For You page for music that gives you the best chance of being featured
- Ideal video length: 15-30 seconds
- Hottest video trends: Ultrashort brand videos, event videos, story-driven animated videos
- Engaging brand voice with personality
- Spark curiosity
- Ideal video length: 30-90 seconds
- Hottest video trends: Short explainer videos, thought leadership videos, industry insights
- Include an obvious CTA
- Position brand & solution consistently to show that you are the foremost authority on a subject
Facebook is Testing a New ‘Threads’ Option for Feed Posts
Facebook is working on a new ‘Threads’ option, which would provide a means to add new posts to an original, in order to build a broader contextual story through your updates.
Every new post added to your Facebook post thread would be connected back to the original which creates a longer stream of updates aligned to a source announcement. This is something that was seen earlier on Twitter.
According to TechCrunch (i.e. an American online newspaper focusing on high tech and startup companies), this could benefit selected public figures that do some form of real-time commentary on an event. This could mean something along the lines of an award show, or a tech keynote event.
Instead of editing the post, they can add on to the original post with this Threads function which allows users to follow things a lot more easily.
For threads on the profile page, the 2 posts share the same background, making it really subtle that it is a thread. To those who are unaware of this feature, it looks just like 2 separate posts. For those who are interested in looking at a live thread example, you can look at Politician Uran Ismaili’s post on 2nd July.
Link: https://www.socialmediatoday.com/news/facebooks-testing-a-new-threads-option-for-feed-posts/602831/
Creators Instagram Account
Instagram has been introducing new updates and changes to the app, which can be hard to keep track of or familiarise yourself with. @creators is an account that although it’s directed to helping content creators understand Instagram better and to keep them up to date with the latest trends and updates on the app, can be helpful to all of us since Instagram is one of the social platforms our clients use.
They have been pushing out more posts related to Reels, to push the use among creators with weekly trend reports which come with best practices and even pro tips to help them get started. The account is helpful for anyone who wants to understand the app better, or even to get the most out of the app.
Link: https://www.instagram.com/creators/
How to Make Sense of Clubhouse Marketing: Should You Join the Clubhouse?
Think of Clubhouse as a cross between a Facebook group and a live podcast. It’s just like an online breakout room – but far more casual and more personal. Unlike Facebook or Instagram, this social network does not thrive on visual content; rather, Clubhouse is audio-based, with hardly any text. And unlike a podcast, which is passive by nature, Clubhouse gives people the ability to insert themselves into conversations and provide real value in discussions.
Right after a conversation, you can easily just connect with those you’ve met in the room. As anyone can just pop into the conversation, there’s no telling whom you will be meeting on the app. For marketers, this is a great way to connect with CEOs and business owners – who may turn out to be potential leads for your company, too.
Here’s a caveat, though: Clubhouse may be a great relationship-building medium, but it is not designed to simply operate in a vacuum.
Link: https://www.preciouscomms.com/making-sense-of-clubhouse-marketing/
Creative Guidance Navigator
Facebook this week has launched a mini-site of ad tips, showcasing best practices and case studies to help improve our ad creation approach.
While content is not new, they have taken the initiative to create this site where we can quickly filter out what we need, and gain inspiration.
Link: https://www.facebook.com/business/creative-guidance-navigator
Leveraging a More Human Approach to Community Management
Humanising brands and their brand managers are now on trend following a response from Amazon that went viral on TikTok over the weekend. Several commenters defended the honesty of the social media manager and looked down on the formal response from the MD of the social team. Commenters were also reminiscing about a 2018 incident where a customer pushed back to 7-eleven.
