Monday Morning Learning – 3 August 2021

Published on 04 Aug '21

Pinterest Loses 24 Million Users as Lockdowns Ease and Physical Stores Re-Open Around the World

Pinterest users grew internationally from Q2 2020 – Q1 2021 but it has dropped in Q2 2021. US had a similar incident of users dropping. (Refer to attached img)

This could have been users genuinely losing interest in Pinterest or Pinterest has started to clear out inactive or bot accounts.


Content Creation Checklist

Checklist to create high performing blogpost but I’ve taken some out that I think is relevant for when we are creating just content in general, not necessarily just a blog post

  1. Is it similar to something you already have?
  2. Is it a provocative topic? If yes, run it through others.
  3. Is anyone looking for this topic & how would they search for it – in this case it is more of, what is the objective of this post and what do you want to achieve with it.
  4. Create an outline – or in this case the post idea
  5. Would a visual support this idea? – if yes, find the visual that would do so.
  6. Or can your idea be supported by a quote, an example or a story? If yes, craft them!
  7. Relook at language and relevance
  8. Done! 


Facebook Launches ‘Campaign Ideas Generator’ to Help Businesses with their Promotional Efforts

Facebook has launched a new Campaign Ideas Generator mini-site, which aims to help spark inspiration for promotional approaches through various insights, templates and recommendations, specific to seasonal events and business types.

Choose your business type, the time of year, then click “Get Campaign Ideas”. Facebook will provide you with a range of pointers and notes to guide you in the right direction in 3 sections: “Campaign Ideas”, “Data & Insights”, and “Resources”.

While these might include generic tips and cookie-cutter templates, it might be helpful for smaller brands who do not have enough resources to create their own content, or those who will like additional insights to help facilitate their decisions.


Instagram Expands Reels to 60 Seconds

Instagram has today announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users. 

Instagram has been experimenting with longer Reels for some time, after first extending Reels from 15 to 30 seconds last September.

And given that TikTok now enables the upload of longer clips (up to 3 minutes), and YouTube Shorts can also be up to 60 seconds in length, it seemed like it was only a matter of time before Instagram followed the trend.


Instagram is Testing a TikTok-Like Vertical Feed Presentation for Explore

A big advantage that TikTok holds over Instagram at this stage is in content discovery, and highlighting personally relevant, entertaining public posts to each user based on their engagement behaviors, which are then fed to them via their ‘For You’ page, the default home feed in the app (as opposed to your ‘Following’ feed).

Instagram chief Adam Mosseri has even acknowledged TikTok’s lead on this element, noting that, right now, TikTok is better than Instagram at providing ‘reliable entertainment’.


Instagram Implements New Initiatives To Protect Young Users, Including Privacy Defaults and Ad Targeting Restrictions

Previously they have disallowed targeting minors below 18 from being targeted by Ads on IG. They have increased their restrictions by making their accounts private when first created and users would have to manually allow their account to be public.

This is to protect minors from older adults/”pedophiles” where if they are reported of such behavior, the older adult will no longer be shown posts from minors.

The initiative will first be rolled out to the US, France, UK, and Japan.