Monday Morning Learning – 14 December 2020

Published on 16 Dec '20

Facebook’s Testing an Instagram Content Calendar in its Creator Studio Tool

The calendar displays a listing of all of your Instagram posts, with separate icons for single image updates, carousels and more.

That could make it much easier to map out your Instagram strategy – within Creator Studio, you can schedule your Instagram feed and IGTV posts up to six months in advance, and having the capacity to see them planned out like this could help in ensuring optimal coverage ahead of time: https://www.socialmediatoday.com/news/facebooks-testing-an-instagram-content-calendar-in-its-creator-studio-tool/591936/

LinkedIn roles out additional roles, specific for Page Admins and Paid Media Roles. This is somewhat similar to what Facebook is already doing, but LinkedIn has been late to get to it.

This new permission structure allows brands to define permission better by function, such as a  super admin, content admin, curator or simply an analyst who needs to report.

One thing to note about curators is the possible usage, where we see more employee branding happening, and the function seeks to get employees to promote content on behalf of their organisation.

For Paid Media Roles, we have three roles, and the most important of which is actually the Lead Gen Forms Manager, where concerns about data privacy and those who have access to it would be limited. With this, the brand manager can assign rights for specific partners/agencies to access it and process for them: https://www.socialmediatoday.com/news/linkedin-adds-new-company-page-roles-to-provide-more-management-options/592012/

LinkedIn Begins Testing Ads in LinkedIn Stories

LinkedIn has announced that it’s launched an initial test of ads in LinkedIn Stories, after rolling out Stories to all users back in September: https://www.socialmediatoday.com/news/linkedin-begins-testing-ads-in-linkedin-stories/592070/

Twitter Announces New Integration to Share Tweets in Snapchat Stories, with Instagram Coming Soon

This is a significant update – Twitter had today announced that iOS users will now be able to add tweets directly into their Snapchat snaps, providing more options for sharing tweet conversations: https://www.socialmediatoday.com/news/twitter-announces-new-integration-to-share-tweets-in-snapchat-stories-with/592015/