Monday Morning Learning – 16 November 2020

Published on 20 Nov '20

TikTok Announces New Agreement with Sony Music, Solidifying Music Industry Connection

After working on the details for several months, TikTok has announced a new licensing deal with Sony Music Entertainment, which will enable creators to include a range of popular songs in their TikTok clips.

But despite the new deal, there are still restrictions around the brand use of music.

Back in May, TikTok updated its rules around commercial usage of popular music, which has stopped verified brands from using popular tracks in their clips. Brands, instead, are referred to TikTok’s royalty-free ‘Commercial Music Library’ of sounds, which are available free for business use.

Facebook Adds New ‘Vanish Mode’ Disappearing Messages in Messenger

Facebook has today announced a new ‘Vanish Mode’ for Messenger, which will see your messages disappear as soon as you leave the chat.

Vanish Mode sees your messages auto-erase after you leave the discussion, so you can share more intimate, in-the-moment content, without the concern of it coming back to haunt you at another time.

Instagram New Updates!

  • There’s now the option to send video bubbles (similar to telegram)
  • A lot more filters available
  • Ability to change themes of individual chats

26 Blogging Stats to Help Improve the Conversion Rate of Your Blog

Want to generate a better ROI from your business blogging efforts?

Here are a few that make their list:

  • Anchor Text CTAs can boost conversion rates by up to 121%
  • CTAs with the search keywords increased conversion rate by 87%
  • Slide-in box earned a 192% higher click-through rate
  • A feature box opt-in can increase signups by up to 51%

Instagram Tests a New Way for Users to React to Stories Without Sending a DM

Instagram looks to be testing a new option that would display user reactions to Stories on the story frame itself, as opposed to sending the creator a DM.

Tapping on Netflix for Digital Tie-Ups

Durex: Uninvited

Netflix and Chill have always had the connotation of couples choosing a show on Netflix, then they don’t end up watching as they engage in sexual activities. Durex saw an opportunity to educate viewers about the importance of using condoms, to prevent unwanted sexually transmitted diseases.  Together with Netflix, they identified shows which mentioned specific STDs, for example, Narcos’ Escobar spouting ‘gonorrhea’  and covered the word with a translucent condom.