Monday Morning Learning – 25 January 2021

Published on 25 Jan '21

Pinterest Adds New AR ‘Try-On’ Tools for Eyeshadow, Expands Product Tagging Within Pins

With eCommerce on the rise, Pinterest is looking to facilitate more capability in assessing and comparing products, with the expansion of its AR ‘Try On’ tools to better replicate the in-store shopping experience.

After launching its lipstick Try on Pins with selected brands early last year, Pinterest is now expanding its AR overlays into eyeshadow as well, with new, shoppable eyeshadow Pins showcasing products from Lancome, YSL, Urban Decay, and NYX Cosmetics.

“Pinners try on an average of six lipstick shades and are 5x more likely to show purchase intent on Try on-enabled Pins than standard Pins.”

YouTube Launches Hashtag Landing Pages to All Users

YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by typing in a hashtag link directly. Before, these actions would return a mix of content related to the hashtag, but not only those videos where the hashtag had been directly used. Now that’s changing, as YouTube has fully rolled out its new “hashtag landing pages.”

Going forward, when you click on a hashtag on YouTube, you’ll be taken to a dedicated landing page that contains only videos that are using the hashtag. This page is also sorted to keep the “best” videos at the top, YouTube claimed.

YouTube Outlines How ‘Shorts’ Views and Counted, and How They’ll Impact Channel Analytics

The platform’s TikTok-esque ‘Shorts’ video feed is in the process of being fully rolled out, with only users in India currently able to access the full Shorts functionality, including the Shorts Camera upload option. But all users are able to upload Shorts clips right now, by sharing short vertical videos (up to 60 seconds in length) and including #Shorts within the title or description.

Dating firm Lunch Actually taps on Lazada’s Live Streaming Prowess Ahead of Valentine’s Day

Through the interactive matchmaking series, Lunch Actually and Lazada will feature the journey of two singles who are trying to find a match, and viewers can either follow their dating journey, or submit their own profiles to be matchmade with the featured bachelor and bachelorette.

TikTok Provides New Video Overview of How to Set Up a TikTok Ad Campaign

This week, TikTok has shared a new overview of its ad platform, which includes a full rundown of the campaign set up process. It’s a simple, helpful guide to the TikTok ads platform, which could be of benefit in your planning process. If you’re already familiar with setting up campaigns on other social platforms, the controls and options will likely be familiar, while TikTok also provides handy templates and tools to build out your campaigns.