Meiji Singapore has appointed KRDS Singapore as their Digital AOR, to revamp its website and to create fresh new stories on its social pages (Facebook, Instagram andTwitter).

We started posting content from April this year, and just released their new website last week, accessible here.

The homepage has been revamped to automatically change 5 times a day depending on the time of day. If a user connects to the website in the morning, the content would display breakfast-related ‘Meiji Food Moments’.

The website was crafted to be fun, immersive and contains sections where, amongst other things, users can ‘Zhng’ the Hello Panda or create their own “Choco Mix” songs.

The focus on Social Media for Meiji is to create interactive posts that convey the colourful persona of the brand. The page regularly posts trendy and original content in the form of videos or gifs on relevant topics throughout the week. The posts have received a positive response from users on the page.

Oh Kah Lock, Sales & Marketing Director at Meiji Seika Singapore said:

“We are quite excited to work with KRDS Singapore as we believe their digital expertise can help us share our story more effectively and open the doors to building a much more personal relationship with our customers in Singapore.”

The win was covered in Marketing Interactive and Mumbrella.

Since every traveller has a unique personality, at KRDS, we created a digital experience connecting EVA Air to its customers in an effective way by creating interactive personality map with tests and daily questions.

‘Map My Personality’ campaign (allaboutme.evaair.com) encourages travellers to answer questions based on their travel preferences. The users are then redirected to custom EVA Air videos based on their personality test results. The videos provide users an insight into the in-flight services at EVA Air along with travel classes and destination routes.

Everyone needs some colour and fun in their lives and what better way of celebrating that fun, than by consuming some Panda-rific treats in the process! Meiji is known for its vibrant and colourful persona and the folks at their digital agency KRDS Singapore have helped create a perfect fun mix on the Meiji website.

In case you missed it, here are the top 10 cool things you will find on the website:

1. Relive your Food Moments

The Meiji website is built to project the various food moments that one has during the day. When the user logs in during morning, the website displays breakfast food moments which change over the course of the day.

2. Zhng the Panda

Who doesn’t like makeovers especially when you can give one to an adorable Meiji Panda! Use your imagination to ZHNG this fabulous panda.

3. Choco Mix Music

If you love mixing and matching some cool beats, this section of the website is something you would enjoy. Use different instruments to create your own Choco Meiji Mix.

4. Top Up My Cracker  

If food innovation is your strength, the Top up my Cracker game is for you. You can choose your choice of cracker and add your own toppings to create a tasty treat on the website.

5. Quote my Yan Yan

If the last time you ate a Yan Yan and thought that the earth was best because its the only planet with Yan Yan, then this section of the website is your calling. Share your own quirky quote about Yan Yan to get featured on the website.

6. The Social Board

This section displays the complete social board of Meiji including posts on Facebook, Instagram and Twitter so you never miss a thing.

7. Events and Promotions

Stay up to date with the upcoming Meiji events and promotions by checking out the Panda’s calendar and what it is up to.

8. Colour Blast

The entire website is full of pop colours that brighten your screen any time of the day. The website also has an array of cool effects and animations.

9. Choco Doodles

The website also has a fun mix of creative and interactive doodles that give it the vibrant and Pandarific feel.

10. Error 404

When all else and the server fails, you can always rely on the Panda to make you smile.

Visit the website for a dose of Panda-rific fun at www.meiji.com.sg and get in touch with us at [email protected] for more insights.

Meiji Seika Singapore, a household name that provides Panda-rific treats combining taste and health, has appointed Digital Agency, KRDS Singapore to revamp its website and to create fresh new stories on its social pages (Facebook, Instagram and Twitter). The agency commenced work on the website since February 2016 and started posting content from April this year.

The development comes after Meiji Singapore along with its creative agency, ADK wanted to revamp its current website to deliver a stronger brand personality on all its social channels. The focus was on interactivity and letting the vibrancy of the brand come to life. Keeping this in mind, the homepage has been revamped to automatically change 5 times a day depending on the time of day. If a user connects to the website in the morning, the content would display breakfast related ‘Meiji Food Moments’.

The website was crafted to be fun, immersive and contains sections where, amongst other things, users can Zhng the Hello Panda or create their own “Choco Mix” songs.The focus on Social Media for Meiji is to create interactive posts that convey the colourful persona of the brand. The page regularly posts trendy and original content in the form of videos or gifs on different relevant topics throughout the day. The posts have received a positive response from users on the page.

Commenting on the win, Preetham Venkky, Director at KRDS Singapore said:

”Meiji has always been a fun and playful brand. It reminds us of our days from school. We wanted to extend the fun, the playfulness and the nostalgia to their existing digital channels. The new Meiji website is interactive and a user can spend hours creating their own music sourced from the sounds created using Meiji products.

Depending on the time of day, the homepage changes, contextualising Meiji products based on how it becomes a part of our daily consumption. The content on Social Media is GIF / video centric and will definitely bring a smile. We are really excited to be working with a legacy brand and the marketing team is a delight to work with. We are sure to accomplish more in the coming year.”

Mr Oh Kah Lock, Sales & Marketing Director at Meiji Seika Singapore added:

“As we move forward into our 100th anniversary in Japan this year, our focus has always been to celebrate our loyal customers and invite more members on our Meiji journey. We are quite excited to work with KRDS Singapore as we believe their digital expertise can help us share our story more effectively and open the doors to building a much more personal relationship with our customers in Singapore.”
KRDS Singapore aims to continue providing creative solutions for Meiji Seika Singapore to effectively showcase their vibrant brand personality on social channels.

EVA Air, the leading Taiwanese International Airline has launched an innovative digital campaign, ‘Map My Personality’ along with its digital partner, KRDS Singapore. The campaign aims to provide awareness on the airline’s extensive in-flight services along with the destination routes provided by the airline. The Airline is known for its impressive connectivity across the world and the campaign generates awareness on its notable travel classes by providing specific information to users based on their personality traits and travel preferences.

As each traveler has a unique personality, EVA Air wanted to connect to its customers in an effective way by creating interactive personality mapping tests and daily quizzes.

‘Map My Personality’ encourages travellers to answer questions based on their travel preferences. Following this, the users are redirected to specific EVA Air videos based on their personality test results. The videos provide users an insight into the in-flight services at EVA Air along with the travel classes and destination routes.

Users can also invite their friends and share this campaign on their social media profiles to earn more points. At the end of the campaign, lucky winners can win exciting EVA Air promotions, gifts and free trips every fortnight to Taipei. The grand prize consists of 2 tickets to fly on the EVA Air Elite Class to North America.

Users can access the ‘Map my Personality’ test and daily quizzes at the following website: allaboutme.evaair.com

No, we can’t block the conversation to a specific market (as much as the page is not blocked, the conversation is not blocked). Page managers can give a specific answer to users accessing the bot such as the bot is not available in the user’s area yet  depending on their locale (FB language) + timezone.

According to Facebook: “You can personalize the experience using profile information from the User Profile API. You can access a person’s first name, last name, profile pic, locale, time zone and gender.”

In order to get this information developers can make use of the API Reference.

Get in touch with us for more insights on Digital marketing at: [email protected]

ION Orchard, dubbed as Singapore’s “centre of gravity” in the retail scene, has renewed its contract with Social & Mobile agency, KRDS Singapore for another year. KRDS Singapore was appointed by ION Orchard to manage its digital presence in 2015.ION Orchard brings together the world’s best brands for their flagship, concept and lifestyle stores all in one place and is a one stop destination for all things Fashion, Art, Lifestyle, Beauty, Food and Technology.

The development comes after KRDS Singapore was tasked with bringing this vibrant essence of ION Orchard to life, in the digital space consisting of Facebook, Instagram, Twitter and ION’s very own fashion and lifestyle blog – ION Insider. The idea was to translate ION Orchard’s position as a hub for Fashion, Art, Lifestyle, Beauty, Food and Technology on to the digital world. The content was curated keeping user experience in mind using native applications and website development to give an overall digital echo to strengthen the brand’s identity on social media.

Innovation has been the key focus while creating content for ION Orchard and over the past year, several successful campaigns like the ION Holideals and a Facebook cover photo that changes based on the weather, was developed for the brand.

More recently, a first of its kind 360° video of ION Orchard went live on the page which expressed the journey of an Ang Pow at ION Orchard during the CNY holidays. The link to the video can be found at: ION Orchard in 360.

ION Orchard, also became the first brand in Singapore to use Facebook Live to announce the Game of Thrones event in April.

ION Orchard is a pioneer of fashion and lifestyle trends and the content includes providing fans with useful tips and insights on these topics while also staying relevant to the current high fashion trends across the globe.

KRDS Singapore, aims to continue realising ION Orchard’s objective of retaining its positioning as a premium destination for one of the best retail experiences in Singapore. Preetham Venkky, Director of KRDS Singapore said, “ION Orchard has always been an innovator in the retail space. We are really excited about extending their innovativeness to digital and social channels. Fans and followers have been responding positively to our content and we are quite happy to see great engagement.”

A study conducted by Mondo revealed that 72 percent of marketers worldwide believe that a traditional marketing model is no longer effective due to the shift of users to the digital landscape.

Therefore, it is no surprise that that best marketing strategies always involve a plan for digital activation. Another important aspect of brands that are successful in the digital sphere is their ability to execute a strategy that ultimately attracts numerous loyal fans to the brand.

While some brands make themselves known through promotions, sales, contests and giveaways these are only one aspect of strengthening your brand’s reputation amongst your audience.

Let’s go through 3 important digital marketing strategies to create a favourable brand impression.

1. Speak to your Target Audience

While this step seems like a given, many brands often broadcast their messages to the wrong audience wasting their resources and are met with lower conversions. It is important to pinpoint the exact audience that your brand caters to like their demographics, age, gender, location and consumption pattern also including their personal likes and dislikes.

The more you understand your audience, the more relatable you become as a brand. A good example of this is to keep a tab on the pop culture references if your audience is also interested in these topics and post content on these topics that will prompt your audience to develop a liking for your brand.

 2. Personalize your Content

Creating original content is key. Your content should not only focus on speaking to your audience in a relatable manner but should also prompt the readers to think about it later. This means each piece of content must tell a personalized brand story.

 3. Growth Hacking to Measure your Results

Brands are often unsuccessful in spite of putting out the most elaborate and creative content on their social media. The reason for this is that that they do not emphasise on the greater rule of trial and error and data analysis. Each aspect including creativity in digital marketing must be measured. We at KRDS heavily rely on Growth Hacking which essentially means all your decisions including content must be driven by real data. You can understand your data better by analysing it in a deeper manner to gain actionable insights. Eg: Which posts create larger conversion rates? Which links are more successful in bringing traffic to the website? etc.

Feel free to get in touch with us at: [email protected] for more insights on Digital Marketing.