Category Archives: MML

MONDAY MORNING LEARNING – 24 JANUARY 2022

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BBC and The Guardian Chinese dish recipes showcased with a side of joss paper and funeral envelopes

Meanwhile, The Guardian’s “Pork and crab dumplings with spicy sour sauce” dish featured a side of longevity joss paper for decorative purposes. Joss paper is traditionally burnt by the Chinese to pay respects to the departed and for ancestral worship. They can also be used during the worship of deities in Chinese folk religion. The feature has also caught the attention of the Twitter verse, with Vivienne Chow, a correspondent for the art market website, Artnet, tweeting about it.

BBC Food has since responded to Chow on Twitter, saying it is “very sorry for this error”. “We have taken down the image and will investigate the situation further and review our processes to put more rigorous checks in for styling,” the media outlet said.

Link: https://www.marketing-interactive.com/bbc-guardian-cny-dishes-mistakes?utm_source=newslette[…]m=email&utm_campaign=20220118_singapore_daily_bulletin

Instagram Expands Video Remix Option to All Videos, Not Just Reels Clips

Instagram is allowing users to remix all videos that are posted in the app, not only Reels, expanding your creative response and engagement choices. The remix functions, she believes, allow you to reply to/provide a different take on someone else’s video. We’ve seen IG embrace a lot of TikTok-like features, so there’s a good chance we’ll see more.

Link: https://www.socialmediatoday.com/news/instagram-expands-video-remix-option-to-all-videos-not-just-reels-clips/617465/ 

Twitter debuts hexagon-shaped NFT profile pictures

NFT profile pictures are displayed as hexagons on Twitter, which distinguishes them from the conventional circles available to other users. When you tap on the images, information about the art and who owns it appears. Only Twitter Blue subscribers have access to this feature right now.

Twitter, like other tech businesses, is scrambling to capitalise on crypto developments like NFTs, a sort of speculative asset that authenticates digital objects such as photographs, videos, and virtual world land.

Last year, the social media site offered the ability for members to send and receive Bitcoin.

Link: https://www.channelnewsasia.com/business/twitter-hexagon-nft-profile-pictures-launch-2449941

TikTok and Instagram to test letting creators charge subscriptions

In certain areas, including India, France, Hong Kong, and the United Arab Emirates, Facebook debuted ‘Subscriptions’ in 2020, allowing creators to earn money via monthly subscriptions. 

TikTok and Instagram producers may soon have another money stream, as both companies are investigating ways for creators to charge customers for access to their unique content and live streams via paid subscriptions.

TikTok’s premium subscription test comes after Instagram announced that it, too, is testing paid subscriptions with a small group of creators and influencers. The various tiers will range in price from $0.99 to $99.99 per month, depending on what the creator decides to charge, and a purple badge will be displayed in the comments section to indicate a subscriber’s status to the creator/influencer. 

Meta-owned Instagram has stated that it will not take a portion of creators’ subscription revenue until next year at the earliest.

Link: https://www.theverge.com/2022/1/20/22893954/tiktok-testing-paid-subscriptions-creators

https://www.channelnewsasia.com/business/instagram-subscriptions-content-creators-2446816

Spotify Introduces Call-to-Action Cards for Podcast Ads

Spotify recently announced the launch of call-to-action (CTA) cards, a new ad experience that will be available across podcasts. CTA cards will display in the Spotify app as soon as a podcast ad starts playing, and will reappear later while you’re browsing the app, making it easy to learn more about the brand, product, or service you heard about while listening. The CTA cards will make it easy for you to find the items and services you’re looking for without having to remember a complicated promo code or a vanity URL.

Spotify is making podcast advertisements interactive for the first time with the launch of this new ad experience, converting the format from something you can only hear into something you can see – and, most importantly, click.

Link: https://newsroom.spotify.com/2022-01-06/spotify-introduces-call-to-action-cards-for-podcast-ads/

MONDAY MORNING LEARNING – 17 JANUARY 2022

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Instagram Is the Platform of Focus for Marketers in 2022, According to New Research

TikTok is the app of the moment, though it is unlikely to be a good fit for all businesses, while Facebook has lost some of its shine, and Instagram continues to be quite popular.

Taking into account any platform bias, it appears that Instagram is the overall leader in marketing attention coming into the year — which is odd given the rise of TikTok, which seems like it should be a higher priority based on its usage and cultural effect.

However, as previously stated, TikTok promotions aren’t for everyone, and you can now reach a much larger audience on Instagram. You can also reach out to more demographic groupings on Facebook, which is still by far the most popular platform. 

Perhaps Facebook is no longer cool, or perhaps marketers are dissatisfied with the app’s deteriorating performance. In any case, if these predictions are true and Facebook becomes a lower priority, it may open up new opportunities to reach your target demographic in the app, as fewer advertisers focusing on it may mean less competition for attention, which will be something to watch throughout the year.

Link: https://www.socialmediatoday.com/news/instagrams-the-platform-of-focus-for-marketers-in-2022-according-to-new-r/617161/

Instagram’s Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile

In your profile settings, you’ll see a new ‘Edit Grid’ option that allows you to rearrange your profile gallery as you choose, regardless of when it was posted. 

This is mind-boggling for the users. If you have a previous post that is still relevant, you can move it to the top of the page to increase its visibility (but, of course, this is only for display view, it will not appear on the news feed).

In a similar manner, Instagram CEO Adam Mosseri recently hinted at a potential ‘pinned post’ option for profiles, which would allow users to choose which posts they wish to display at the top of their grid.

Another aspect of this is rearranging your profile display, and with the growing emphasis on video, Instagram appears to be more open to experimenting with new concepts, as it eventually switches to totally new focus displays anyhow.

Link: https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-which-would-enable-users-to-re-arrange-the/616956/ 

Twitter’s Coming NFT Profile Display Option Moves to Next Stage of Testing

Over the last few months, NFTs have become a major fad, with Twitter serving as a hub for most of the discussion and for exhibiting your acquired art. Despite the hoopla, the sector nevertheless presents obstacles and worries.

Since November, Twitter has been working on an official integration procedure that will make it easier for NFT owners to display their ownership, with a back-end linkage to each NFT’s official information assuring that only the true owner of an image can display it in the new profile image format.

Link: https://www.socialmediatoday.com/news/twitters-coming-nft-profile-display-option-moves-to-next-stage-of-testing/617087/ 

Outcome-Driven Ad Experiences Model

Meta has announced updates to Ads Manager in order to streamline the ad campaign process. The number of ad objectives you can choose from has been reduced from 11 to 6.

They’re changing the goal selection experience when launching new campaigns in Ads Manager to better steer marketers to the best campaign setups. They’re transitioning to an outcome-driven ad experiences model (ODAX), in which advertisers can choose their desired business outcomes (e.g., Awareness, Traffic, Engagement, Leads, App Promotion, Sales), and the interface will direct them to the best campaign setup/creation paths to achieve those goals.

Link: https://developers.facebook.com/blog/post/2021/12/21/simplifying-campaign-objectives-outcome-driven-ad-experiences/ 

3 ways on how digital marketing would look like in the Metaverse

  • The use of virtual influencers: Influencers who are not human, but created using AI – https://analyticsindiamag.com/rozy-friends-meet-the-new-crop-of-ai-influencers/
  • Digital campfires to appeal to a younger audience and capture their attention: Digital campfires are “a more intimate oasis where smaller groups of people are delighted to assemble around shared interests,” including private messaging apps like Whatsapp, micro-communities like Facebook groups, and shared experiences like Fortnite or Twitch – https://hbr.org/2020/02/the-era-of-antisocial-social-media
  • Sensory marketing: Including the senses of touch, smell, and taste in addition to sight and hearing. Even now, when sensory marketing technology is expensive, we may begin by considering how we can use our advertisements to appeal to the three senses.

Love, Bonito unveils Tiger Bloom NFT in line with ‘Journeying with Women’ theme

Love, Bonito, jumping on the NFT bandwagon, announced the creation of its first NFT, “Tiger Bloom,” in collaboration with KrisonAutopilot, a visual artist. 

The NFT is a way for the brand to engage with its customers through the story behind the NFT, which embodies the brand’s theme and value of female empowerment. They’ve made the NFT collection unique, with only ten copies available for purchase. 

The earnings will be used to support CSR efforts, such as donating to Playeum, a non-profit that works to provide equal opportunity for children from low-income families, as well as extending the brand through its existing omnichannel markets.

Link: https://www.marketing-interactive.com/love,-bonito-unveils-tiger-bloom-nft-in-line-with-journeying-with-women-theme

MONDAY MORNING LEARNING – 10 JANUARY 2022

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8 Emerging Visual Trends for 2022 [Infographic]

Depositphotos enlisted the help of a number of digital marketing gurus to get their take on the newest trends, which they then matched with their own data to get a sense of where people are looking and what’s attracting their attention in their social feeds. It’s something to think about for your strategic plan.

Here are some visual trends to look out for in 2022:

1. The Metaverse
2. Psychedelic Art
3. AI-Generated Music
4. Y2K Aesthetics
5. Science Non-Fiction
6. Acts of Self Love
7. The Art of Storytelling
8. Immersive Everything

Link: https://www.socialmediatoday.com/news/8-emerging-visual-trends-for-2022-infographic/616580/

TikTok Shares New Insights into the Importance of Audio in Brand Marketing

TikTok has started a new insights series that will look into the significance of sound in clips. Sound is considered essential to the TikTok experienced by 9 out of 10 users. When distinctive brand sounds are used in advertising, brand connection and recall rise by over 8x when compared to other elements such as slogans and logos. Shoppee

Link: https://www.socialmediatoday.com/news/tiktok-shares-new-insights-into-the-importance-of-audio-in-brand-marketing/616633/

Facebook Adds New Features to Creator Studio, Including Stories Highlights and Timeline View for Posts

To celebrate the new year, Facebook has updated Creator Studio with new features such as a Stories preview option for video uploads and a new way to sample how your submitted material appears in-stream.

Highlight clips for video uploads in stories – A 20-second clip from the whole video to share on Facebook and Instagram Stories. To produce the preview, Creator Studio will automatically highlight a 20-second cut from the whole video, but you won’t be able to tweak and create the exact preview you want.

Timeline view for published posts – This illustrates how your posts would appear in user feeds on Facebook and Instagram. This is a popular feature on third-party posting tools, so having it available on Creator Studio would be easier for social media administrators.

Finally, certain tools have been relocated or renamed.

These enhancements provide more ways to use Creator Studio as a critical tool for post-production and improve user experience.

Link: https://www.socialmediatoday.com/news/facebook-adds-new-features-to-creator-studio-including-stories-highlights/616718/

TikTok Launches Test of ‘TikTok Stories’

Tiktok has begun a small pilot test of TikTok Stories in a number of locations outside of the United States. 

This new feature looks to function similarly to existing stories features on applications such as Instagram and Snapchat. Stories are housed in a new slide-over sidebar, where you may view stories uploaded by accounts you follow on TikTok for 24 hours before they’re automatically erased. Other people will be able to remark and react to your tale as well. 

You’ll be able to load a story by tapping on a user’s profile image, much like you can on Instagram and other sites. 

The app’s feature is described as “a new way to communicate with your fans” by TikTok. Users can start a new tale by hitting the “create” button in the sidebar and then filling in the blanks with captions, music, and text. Because TikTok is a video-first platform, it appears that stories must be videos rather than static photographs.

However, TikTok is still in the experimental phase, so this may not become a permanent feature.

Link: https://www.theverge.com/2021/8/4/22610011/tiktok-stories-snapchat-feature-social-media  

Blockchain Gaming: 2022 forecast

In terms of user popularity, GameFi applications have exceeded DeFi. In November, nearly half of all active cryptocurrency wallets connected to decentralised applications were used to play games.

 After months of being the most popular dapp use case, the percentage of wallets linked to decentralised finance, or DeFi, dapps plummeted to 45% within the same time period.

Play-to-earn (P2E) game on the blockchain Axie infinite exploded in popularity, igniting a gaming craze that is predicted to last until 2022. P2E blockchain-based games have high expectations from crypto analysts and gaming supporters, and there are certain to be a few sleeping giants that will rule the field.

Link: https://cointelegraph.com/news/5-nft-based-blockchain-games-that-could-soar-in-2022

5 Social Media Trends That CMOs Must Know in 2022 [Infographic]

Grazitti Interactive published an infographic highlighting five social media trends that every CMO and marketing professional should be aware of.

Companies have increased their marketing ad budgets to compete and attract the attention of their customers as a result of the epidemic, resulting in a 92.3% increase in social media ad spending year over year.

Other trends to take note of:

  • Video Content – Live Streaming
  • Influencer Marketing – Micro-influencers
  • Shopping capabilities  on Social Media Platform
  • Customer relations

Link: https://www.socialmediatoday.com/news/5-social-media-trends-that-cmos-must-know-in-2022-infographic/616779/

MONDAY MORNING LEARNING – 03 JANUARY 2022

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Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022

Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can anticipate even more of the same in 2022, as the platform focuses on its main areas of growth, including streamlining its video formats to enhance interaction.

1. Reels will remain the key focus – all video formats will be round Reels.

2. Instagram will be looking to make messaging a bigger focus in the app, which is now ‘the primary way that people connect online’, while it will also be looking to add more monetization tools for creators in the app.

Link: https://www.socialmediatoday.com/news/instagrams-chief-outlines-the-key-areas-of-focus-for-the-app-in-2022/616571/ 

Tiktok Tests a New ‘re-post’ Option to Boost the Distribution of Clips

Tiktok is currently testing this feature with a small group of users, which allows them to re-share clips to their connections’ feeds under the ‘For you’ and ‘Following’ tabs without having to share the clip with each person individually, making it easier to distribute content.

On the other hand, making it easy to distribute messages could have the unintended consequence of spreading disinformation and hoaxes. At the moment, however, it is unclear whether this will become a standard feature.

Link: https://www.socialmediatoday.com/news/tiktok-tests-new-re-post-option-to-boost-distribution-of-clips/616446/ 

Navigating the Metaverse With PFPs

It remains to be seen whether NFT-based profile pictures (PFPs) and avatars will scale up in the long run. PFPs, on the other hand, is gaining popularity among NFTs at the moment. Read more about PFPs here and on the top PFP artists here. Additionally, read more on the 2021 updates to the Metaverse here. 

Tiktok Now Has Live-stream Intros to Help With Engagement

This is a minor but potentially useful addition to your TikTok live-stream broadcasts. TikTok has added a new ‘LIVE intro’ option, according to user Jonah Manzano, which allows you to write a short written explanation to welcome new viewers as they come across your broadcast.

When this new LIVE Intro option is enabled, viewers will see a brief explainer when they join your stream.  That could be a simple method to greet viewers and explain what your broadcast is all about, as well as what you want them to do as viewers.

TikTok is steadily expanding its boundaries beyond short video snippets, and live-streaming is becoming a bigger part of it.

Link: https://www.socialmediatoday.com/news/tiktok-adds-live-stream-intros-to-better-facilitate-engagement/616444/ 

MONDAY MORNING LEARNING – 20 DECEMBER 2021

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Instagram Adds New Option to Embed User Profiles on Third-Party Websites

Instagram launched a new “Profile Embed” feature that allows users to embed a mini-version of their profile on a website. Users will be able to better integrate their Instagram profiles with websites such as blogs and portfolios using the new capability. 

According to Facebook, the feature is presently only available in the United States. In a video shared to Twitter, Instagram CEO Adam Mosseri announced the launch of the new feature.

Link: https://www.socialmediatoday.com/news/instagram-adds-new-option-to-embed-user-profiles-on-third-party-websites/611677/

Instagram Publishes 2022 Predictive Trends Report

Instagram has released a new 2022 predicted trends report that covers a variety of growing movements across many categories in order to help brands and marketers better grasp key shifts. 

The 13-page report covers a variety of topics, including cuisine, wellness, memes, and fashion and beauty.

Link: https://www.socialmediatoday.com/news/instagram-publishes-2022-predictive-trends-report/611438/

Twitter Tests New Creative Tweet Options as it Looks to Move In-Line with User Trends

Twitter is testing a new option for adding a reaction to a tweet called “Quote Tweet with Reaction,” which allows users to capture a response to a tweet using the full-screen camera mode.

By attaching the original tweet as a sticker to your taken image or video, you can replace the current Twitter reaction with a direct and visual engagement.

Twitter is also experimenting with an updated text editor option tweets that would allow you to add more colour and make comments more visually appealing.

Link: https://www.socialmediatoday.com/news/twitter-tests-new-creative-tweet-options-as-it-looks-to-move-in-line-with-u/611596/

Changes to Objectives in Ads Manager – Full list shared

You’ll be able to choose from six new objectives when you start a new campaign. Campaigns created prior to the publication of our new objectives will stay active, and there will be no need to make any modifications to them. Until the end of 2021, you’ll be able to edit and duplicate your existing campaigns.

Link: https://www.facebook.com/business/help/325793898950394

MONDAY MORNING LEARNING – 13 DECEMBER 2021

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Instagram’s Latest Update to Reels

When you click into a video in your main feed, it expands to a 16:9 aspect ratio. If you watch the video long enough, you’ll forget you’re scrolling through your main feed looking at posts from people you follow, and Instagram will now give you Reels from anyone who has the content you might be interested in.

This update gives creators more options for organic reach, so they don’t have to rely on ads or get people to follow their accounts to see their content. 

In some ways, it’s comparable to TikTok’s FYP, where you’re presented material based on what you’ve watched and what the app thinks you’ll enjoy.

Instagram Adds Reels Replies, Providing Another Way to Tap Into Short-Form Video

It’s been in testing for a while, but Instagram has now announced that users can now reply to post comments with Reels. Users may now reply to post comments using Reels, which is another method to integrate Reels into the Instagram process. 

It’s yet another opportunity for Instagram to enhance engagement while also capitalising on the short-form video boom. It’s also, unsurprisingly, nearly identical to a function TikTok introduced in June of last year.

Link: https://www.socialmediatoday.com/news/instagram-adds-reels-replies-providing-another-way-to-tap-into-short-form/611364/

Instagram rolling out delete image feature for grid carousels

We will soon be able to delete an image from a previously published carousel, thanks to an update that has been rolling out since mid-November (in case of errors or repeats). Additionally, deleting images and restoring them in the order we want them to display in the grid carousel is a solution for re-ordering a carousel.

Link: https://www.socialmediatoday.com/news/instagram-adds-option-to-delete-individual-posts-from-carousels-shake-to-r/610244/ 

Facebook Announces New Comment Moderation and Support Features, Including Live Chat for Some Account Issues

Facebook has enhanced its moderation tools as part of its ongoing effort to protect the community against spam and malicious comments. We used to be able to hide or delete comments on posts; this new feature allows us to do so again, but the person whose remark was hidden will still be able to see it. This reduces the likelihood of their posting on the same thread multiple times.

Link: https://www.socialmediatoday.com/news/facebook-announces-new-comment-moderation-and-support-features-including-l/611350/

With the Expansion of Horizon Worlds, Meta Takes the Next Step Toward VR Social

What exactly does this imply?

  • Our target audiences will become even more scattered, forcing marketers to compete even harder for their audience’s attention. If brands want to stay relevant, they’ll have to establish their own VR area at any given time.
  • With the launch of Horizon Worlds to the US and Canadian audiences for Christmas this year, Facebook has taken its first steps into the future.

When these new realities are implemented, e-commerce will be severely impacted owing to the introduction of NFT (Non-Fungible Tokens), where purchases are done using these tokens or cryptocurrency rather than our present cash/card payment system.

China also announced this week the formation of a new committee to advance the AR/VR sector, so we can anticipate TikTok to adapt to the new arena as well.

Link: https://www.socialmediatoday.com/news/meta-takes-next-steps-towards-vr-social-with-the-expansion-of-horizon-world/611305/

Pinterest Invests in Creative Tools by Acquiring Vochi, a Video Creation and Editing App

Pinterest is now seeing its users contributing pins in video format rather than photographs in an effort to move away from being solely an imageboard.

Pinterest sees the need to stay relevant in the wake of Tiktok, Instagram, and the rise of video consumption by providing more video creation options, in addition to the recently launched video-first feature Idea Pins and Creator Originals, where creators can make sales by tagging the items they want to sell like brand partnerships.

Link: https://techcrunch.com/2021/12/06/pinterest-invests-in-creator-tools-with-acquisition-of-video-creation-and-editing-app-vochi/

MONDAY MORNING LEARNING – 06 DECEMBER 2021

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Facebook Adds New Trend Insights in Creator Studio, Which Could Help Shape Your Posting Strategy

Facebook’s Creator Studio now includes new Trend Insights, which may aid in the development of your posting strategy. Trending content and hashtags within categories connected to your Business Page are highlighted in the new ‘Inspiration Hub’ part. In Creator Studio, you’ll see the first of the new insights, which includes hot hashtags and videos made by Pages similar to yours in the recent 24 hours.

Examine several forms of trending content on Facebook to see what users are responding to and what individuals in your target market are engaged in. Although this type of data is available on CrowdTangles, not everyone has access to it, making this feature a welcome one for marketers.

Link: https://www.socialmediatoday.com/news/facebook-adds-new-trend-insights-in-creator-studio-which-could-help-shape/610823/

Meta Partners with Industry Experts on New Process to Detect and Remove ‘Revenge Porn’

As the title suggests, they can now detect inappropriate photos or videos from the internet using their technology. It isn’t entirely new, as YouTube already has a comparable technique for detecting copyright music. Previously, the photographs on Facebook and Instagram were not encrypted, allowing images of people to be easily accessed using Google’s reverse image search. Certain photographs from social networking networks are now undetectable by the reverse image search tool.

Link: https://www.socialmediatoday.com/news/meta-partners-with-industry-experts-on-new-process-to-detect-and-remove-re/610909/

LinkedIn Adds New Tools to ‘Creator Mode’

LinkedIn’s ‘Creator Mode‘ capabilities have been enhanced with the addition of LinkedIn Live access for those who have turned on the function, as well as a new newsletter option for creators to keep in touch with their audience. LinkedIn is working on more tools to recognise great producers and better align them with the app, so they can post more frequently and keep their audiences coming back for their views and insights.

Link: https://www.linkedin.com/pulse/update-creator-mode-now-offers-access-linkedin-live-newsletters-/?trackingId=%2BVEj%2BDFDbL9ZroITqfaV3Q%3D%3D

TikTok Tests New Option to Tag Other Profiles in Your Video Clips

TikTok is experimenting with a new feature that allows you to tag profiles in your video clips. You can currently tag others in the video caption, but you can now tag them directly in the video. This is done as a way to connect creators, which may aid in the promotion of both their own and other people’s presence.
Link: https://www.socialmediatoday.com/news/tiktok-tests-new-option-to-tag-other-profiles-in-your-video-clips/610675/

MONDAY MORNING LEARNING – 30 NOVEMBER 2021

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Google Adds New Trend Prediction Tools, Personalized to Your Business, to Google Ad Insights

Google is introducing new predictive aspects to Google Ads insights, using machine learning and historical data to forecast expected consumer behaviours. Users can view this function on the Insights page in Google Ads while it is still in development.

Google’s testing demand forecasts – Estimations of likely search interest for your products over the next 6 months by combining machine learning and past seasonal search trends

  • You can see trendlines for predicted search interest, actual search interest and clicks you’ve received from the trend
  • While this depends on how accurate the predictions are, it could still help with plan and strategy with the use of historical data to analyse and predict consumers’ search pattern

Consumer interest insight – Shows the number of people searching for each theme, the overall growth of each element and provide performance recommendations

  • Although consumer habits have changed significantly since COVID, it could improve over time with predictions that align with the shift in focus and behaviour

Audience insights – Can provide information on consumers’ interest, even what type of creativity they respond to or more likely would

  • It might provide indicative data with more specific information on what’s working in your Google Ads efforts

Link: https://www.socialmediatoday.com/news/google-adds-new-trend-prediction-tools-personalized-to-your-business-to-g/610299/

Tik Tok announced the testing of a new business registration option to confirm business information in the app

As part of their e-commerce strategy, the new business registration option will enable businesses to list their company category on their profiles and receive early access to new business features.

By doing so, Tik Tok can collect information on businesses and categorise pages into different groups on the app, allowing it to show relevant businesses to users, explain what brands have to offer, and encourage profile visitors to make purchases.

Link: https://www.socialmediatoday.com/news/tiktoks-testing-a-new-business-registration-option-to-confirm-business-i/610602/

Instagram’s Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display

In order to compete with TikTok, IG has started switching from its traditional content feed to a mobile/vertical first display. This is important because they’ve discovered that younger audiences are less inclined to use their VR/AR function.

One of the key reasons behind this, we believe, is the high cost of AR/VR gadgets for the younger age. (In the next 5 years, this should decrease.) IGS will be automatically shared on Reels as part of this update.

https://www.socialmediatoday.com/news/instagrams-efforts-to-win-back-young-users-will-see-video-become-the-focus/610599/

Instagram Launches Live Test of Longer Videos in Stories

Instagram has now officially launched a live test of 60-second videos in Stories, which will mean that longer video clips will no longer be split into 15-second segments, and played across various Story frames. Right now it’s being tested with a small group of users.

Link: https://www.socialmediatoday.com/news/instagram-launches-live-test-of-longer-videos-in-stories/610535/

MONDAY MORNING LEARNING – 22 NOVEMBER 2021

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Instagram Now Lets You Delete a Single Photo from a Carousel

Instagram has made it possible to remove individual items from a carousel post that has at least three photographs or videos. However, you may only delete items from the carousel; you cannot replace or reorder them. To remove an image or video from a carousel, hit the three dots in the upper right corner of the post and then click “edit.” Then, in the top-left corner, swipe to the photo or image you wish to delete and hit the “delete” symbol. Currently, the new functionality is only accessible on iOS, with Android compatibility coming soon.

Instagram Rolls Out New ‘Rage Shake’ Feature 

Users may now shake their phones to report an issue on the app using the new ‘Rage Shake’ function. Whatever problems you have with the app, such as Stories not loading or music not playing, the new feature allows you to shake your phone and a small button will appear that allows you to report a problem. You can explain what happened with the app and submit the problem after shaking to report. This new feature intends to assist Instagram with prioritising bugs and learning about other issues that need to be addressed in the app. For the time being, it is only available in the United States for both iOS and Android users.

Link: https://techcrunch.com/2021/11/18/instagram-rolls-out-new-rage-shake-feature-and-the-option-to-delete-posts-from-a-carousel/

Facebook Eases Social Issues Ads Policy to Allow Product-Focused Ads to Run Without a Disclaimer

Previously Facebook disallowed boosting of posts that relates to a social cause or product/services. However, this time they have revised that restriction and has allowed product or services relating to the social issue to be boosted without the need for account and profile verification.

Types of ads that has been allowed

  • A product or service is prominently shown in use or named or referenced in the ad;
  • The primary purpose of the ad is to sell a product or promote a service, even if the ad content includes advocacy for a social issue; and
  • The ad content contains a call-to-action to purchase or use the product or service

Link: https://www.socialmediatoday.com/news/facebook-eases-social-issues-ads-policy-to-allow-product-focused-ads-to-run/610382/ 

Facebook Tests New User Content Controls for News Feed

In their News Feed Preferences, consumers may now increase or decrease the quantity of content they see from their friends, family, Groups, and Pages, as well as the topics they care about.

It could be a good way to provide people with more control over their feed – though, of course, that does depend on how many people actually use it, with previous data showing that many people don’t change their Facebook settings, even when there’s a clear reason that they should.

It puts the onus on users, giving them more control, while Facebook itself knows that many won’t bother, ensuring it largely maintains the status quo in usage.

Link: https://www.socialmediatoday.com/news/facebook-tests-new-user-content-controls-for-news-feed-new-restrictions-fo/610304/

MONDAY MORNING LEARNING – 15 NOVEMBER 2021

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TikTok Launches ‘Creative Exchange’ Platform to Connect Brands with Top Creators

With the advent of a new ‘Creative Exchange’ platform, brands may pitch a campaign brief to a selection of the greatest TikTok creative partners in the industry, this new option encourages collaboration between creators and brands. These content tailoring and personalization professionals can increase ad performance and drive results by tailoring and personalising content. Sign up for the Creative Exchange platform if you have a verified profile and want to give an overview of the campaign brief with a variety of pitching alternatives and determine how you want to explain your intended project.

From the initial setup, the platform provides a variety of campaign categories, such as “Story” or “Screen Recording,” to provide producers with a better idea of what they require. After you’ve filled out all of the information, you’ll fill out a form with your contact information and a brand storey or product description for creators to review before they take on the brief. Relevant creators who suit the project’s profile will be contacted, and they will have the option to accept the project and communicate directly with the client. In a word, this platform facilitates collaboration by allowing both parties to communicate and connect with ease.

TikTok’s success is partly due to content creators, and the platform recognises this by providing tools and assistance to advertisers and creators in order to maximise revenue potential and prevent them from switching to other platforms. Instead of sourcing on your own and not knowing if the artists you have in mind are genuinely fit, it may be easier for us to receive a list of creators suitable for the campaign through the Creative Exchange platform. As a result, this platform is currently in beta testing with a select group of advertisers and producers.

Link: https://www.socialmediatoday.com/news/tiktok-launches-creative-exchange-platform-to-connect-brands-with-top-cre/609922/

Facebook Launches ‘Creative App Platform’ to Expand Stories Functionality

As we’ve seen in the past, Facebook is developing functions that are comparable to those of its competitors. They’ve included a “new” feature this time that allows creative creators to promote their apps in Facebook stories. This feature is comparable to Snapchat Minis, which allows artists to provide people access to a stripped-down version of their creative app. Facebook has taken this route in order to win back the younger audiences from TikTok.

Link: https://www.socialmediatoday.com/news/facebook-launches-creative-app-platform-to-expand-stories-functionality/609945/

Shopping on Facebook Groups

Facebook is releasing new features to its apps that will improve shopping and purchasing. The goal of this initiative is to provide consumers with feedback and information from other shoppers, allowing them to make more educated purchasing decisions.

  • Shops in Groups allows you to support the communities you care about by purchasing their goods.
  • When you ask for advice in a group, Product Recommendations in Groups will display the products that members recommend.
  • Top Product Mentions in News Feed is a feature that allows you to find products that have been recommended by peers in groups to which you belong.

Link: https://about.fb.com/news/2021/11/shop-with-groups-creators-and-friends/ 

Removal of Targeting Options for Sensitive Topics

Starting January 19, 2022, we will remove Detailed Targeting options that reference causes, organisations, or public figures that are related to health, race or ethnicity, political affiliation, religion, or sexual orientation, as well as options referencing causes, organisations, or public figures that are related to health, race or ethnicity, political affiliation, religion, or sexual orientation.

You won’t be able to target your advertising based on issues like “World Diabetes Day” or other health concerns, nor will you be able to target people based on their sexual orientation, political beliefs, or other personal characteristics. According to many surveys, young people are more likely to buy from firms that support causes and movements with which they agree. In this regard, the elimination of certain targeted features may have an impact.

Continuing to Reach your Audience

In addition to broad targeting such as gender and age, below are some of our top tips and example use cases for our partners:

Instagram Tests New ‘Take a Break’ Feature to Encourage Users to Limit Time in the App

This break function has been implemented in a number of social networking apps. You can mute push alerts for a set amount of time with Instagram’s Take a Break function. On Facebook, the same option is available. Similarly, on DouYin, children under the age of 14 are limited to 40 minutes of app use every day, from 6 a.m. to 10 p.m.Link: https://www.socialmediatoday.com/news/instagram-tests-new-take-a-break-feature-to-encourage-users-to-limit-time/609854/