TikTok Adds New Recipe Integration, Pointing to the Next Stage for the App

TikTok has started rolling out a new integration with recipe app Whisk, which enables creators of food videos to post a link to the relevant recipe, which is then overlaid on the video clip via a ‘See full recipe’ CTA.

This isn’t the first time that TikTok has enabled the addition of external links from videos.

Back in October 2019, TikTok added the option for users to include Wikipedia links on their clips, adding more contextual info, while it tested a further expansion of that functionality to include links to Yelp and TripAdvisor last March.

https://www.socialmediatoday.com/news/tiktok-adds-new-recipe-integration-pointing-to-the-next-stage-for-the-app/594976/

TikTok Launches New Seller University as it Looks to Expand its eCommerce Push

TikTok is working quickly to provide more monetization options for creators, with new eCommerce and in-stream selling tools that users will eventually be able to incorporate into their profiles, videos and live-streams. Following its partnership with Shopify, is a new education portal called TikTok Shop: Seller University, which they are currently testing in Indonesia. Users will eventually be able to sign-up for the program to sell products in a range of ways. This is currently still in development, but there are speculations that this feature might be added to the app very soon.

https://www.socialmediatoday.com/news/tiktok-launches-new-seller-university-as-it-looks-to-expand-its-ecommerce-p/595151/

15 TikTok Tips to Maximize Your Branded Content Efforts [Infographic]

Worth noting for your TikTok approach. Check out the long-form infographic in the article for more info.

https://www.socialmediatoday.com/news/15-tiktok-tips-to-maximize-your-branded-content-efforts-infographic/595404/

BMW SG finds itself in unfortunate ad placement woe this CNY weekend

The ad seen by MARKETING-INTERACTIVE, on the morning of 16 February 2021, was located midway through the article and had a video promoting the purchase of BMW vehicles from a behind-the-scenes point of view.

https://www.marketing-interactive.com/bmw-sg-finds-itself-in-unfortunate-ad-placement-woe-this-cny-weekend

YouTube to expand Shorts to the US, add 4K and offline DVR to YouTube TV, launch in-video shopping and more in 2021

Here’s a TL:DR of everything YouTube announced today for its 2021 roadmap:

• Expansion of its in-video e-commerce shopping experience beyond the current limited beta
• Expansion of Applause tipping feature
• YouTube Shorts launching in the U.S.
• Adding the ability for parents to specify individual channels and videos for their kids to be able to watch on YouTube Kids
• New features for user playlists on YouTube Music, and making those playlists more discoverable to others
• A new paid add-on coming to YouTube TV that offers 4K streaming, DVR for off-line playback and unlimited simultaneous in-home streams
• Automatic video chaptering for some videos that don’t have creator-defined ones
• A redesigned YouTube VR experience focused on accessibility, search and better navigation

YouTube to expand Shorts to the US, add 4K and offline DVR to YouTube TV, launch in-video shopping and more in 2021

Mcdonald unveils global packaging redesign with a focus on graphics

Creative agency Pearlfisher has partnered with McDonald’s to redesign the fast-food giant’s global packaging system. the renewed design brings a sense of joy and ease to the brand through its bold graphics. transitioning from a design system with prominent on-pack messaging, the graphic representations of menu items help make each of the structures more connected and evocative of McDonald’s playful point-of-view.

mcdonalds unveils global packaging redesign with a focus on graphics

Snapchat Shares New Insights into Gen Z Consumption and Engagement Trends

Key insights around Gen-Z’s spending and shopping behavior

https://forbusiness.snapchat.com/blog/with-4.4-trillion-dollars-in-spending-power-the-snapchat-generation-is-a-force-to-be-reckoned-with

LinkedIn’s Developing a New Freelance Marketplace Platform to Facilitate New Opportunities

LinkedIn is reportedly developing a new freelance marketplace platform that will enable businesses to find, connect with, and pay freelancers all on the platform. That could open up a range of new opportunities. One of the elements of the rising WFH shift is that businesses can now employ people from anywhere, they’re no longer restricted by locality. It could also boost engagement, and add more advertising opportunities, by giving freelancers the means to pay to promote their services on the marketplace. 

https://www.socialmediatoday.com/news/linkedins-developing-a-new-freelance-marketplace-platform-to-facilitate-ne/595397/

Facebook May Soon Enable Users to Share their Instagram Reels to Facebook Watch

Facebook has begun testing a new option that enables Instagram Reels creators to share their Reels clips into Facebook News Feed and Facebook Watch. This test appears to currently be being pushed in India, where Instagram initially launched Reels as a replacement for the banned TikTok.

https://www.socialmediatoday.com/news/facebook-may-soon-enable-users-to-share-their-instagram-reels-to-facebook-w/594590/

Instagram Tests Removing the Option to Share Feed Posts Within Stories

That, interestingly, means that you can now share tweets in your IG Stories, but you can’t share Instagram posts, while you can also share IGTV previews, but not normal feed updates.

https://www.socialmediatoday.com/news/instagram-tests-removing-the-option-to-share-feed-posts-within-stories/594255/

Instagram Likely To Launch Vertical Stories Feature: Here’s How It Will Work

The social media giant is reportedly working on a ‘Vertical Stories’ feed that will allow users to scroll through posts vertically instead of horizontally. The feature was recently spotted under development by a technocrat on Twitter. However, it is still undergoing the testing phase and may not be released anytime soon.

https://www.outlookindia.com/website/story/entertainment-news-what-is-vertical-stories-feed-heres-all-you-need-to-know-about-new-instagram-features/373493

Instagram Adds ‘Recently Deleted’ Folder to Safeguard Against Mistaken Post Removal

This will make many Instagrammers very happy – the platform is today adding a new ‘Recently Deleted’ folder which will enable users to restore any feed posts that they’ve deleted for 30 days after the fact.

https://www.socialmediatoday.com/news/instagram-adds-recently-deleted-folder-to-safeguard-against-mistaken-post/594330/

Instagram Tests Removing the Option to Share Feed Posts Within Stories

Instagram is now conducting a test that stops some users from sharing feed posts within their Stories. That, interestingly, means that you can now share tweets in your IG Stories, but you can’t share Instagram posts, while you can also share IGTV previews, but not normal feed updates.

This is to prompt users to create content specifically dedicated to each stream. More specific content equals a better user experience – but how much, if this change is rolled out more broadly, will this impact overall Stories sharing? You would assume that a lot of Stories updates are re-shared feed posts. The fact that Instagram is willing to reduce this seems like a positive sign for its development focus – but it might also indicate that people are viewing Stories less as a result of such shares, which has prompted Instagram to take action.

https://www.socialmediatoday.com/news/instagram-tests-removing-the-option-to-share-feed-posts-within-stories/594255/

Tiktok has Launched a Share to IG Stories Option

Previously, TikTok allowed users to share to Instagram feed only, and for those that had to share to Instagram stories, they had to do so natively by downloading the video and resharing – the overall look of which was rather messy due to the fact that TikTok’s watermarks conflicted with Instagram’s UI. Now, with the TikTok to IG Stories option, the watermark appears on the side and the sharing is much more seamless.

TikTok Adds New Q&A Option Which Enables Fans to Post Questions for Creators

TikTok is looking to prompt more engagement between creators and their fans with the launch of a new Q and A option which enables users to pose questions to creators that can then be answered in future video clips.

https://www.socialmediatoday.com/news/tiktok-adds-new-q-and-a-option-which-enables-fans-to-post-questions-for-cre/593593/

6 Tips for Measuring LinkedIn Campaign Performance

LinkedIn has shared a downloadable six-step checklist to help marketers with their LinkedIn ad campaigns. Check out the infographic in the article link.

https://www.socialmediatoday.com/news/6-tips-for-measuring-linkedin-campaign-performance-infographic/594186/

Lessons from UGC in 2020 – and How it Can Help You in 2021

As consumers battled to get used to the “new normal” in 2020, brands were also faced with finding new ways to stay connected with their audience. Not only that, but the last twelve months have completely destroyed the concept behind big advertising campaigns. Social distancing meant camera crews weren’t able to gather, while many brands faced content production limitations.

But there was one type of content that was particularly pandemic-friendly: user-generated content (UGC). Read on to find out how brands have used UGC for their brand campaigns & how to integrate it into your 2021 marketing plans.

https://www.socialmediatoday.com/news/lessons-from-ugc-in-2020-and-how-it-can-help-you-in-2021/593678/

YouTube’s new “Clips” feature lets users share 60-second clips of videos

YouTube is testing a feature popular from live stream platforms like Twitch: the ability for viewers and creators to make clips of longer videos, allowing for the sharing of short, bite-sized clips of a video. The feature is currently “in testing” with a small group of channels while YouTube gathers feedback.

Clips have a max of 60 seconds and can be created by pressing a new “Share Clip” button. From there, users will get a draggable timeline editor to make a clip, name it, and share it via a new URL. For now, the feature only works on a desktop browser, but Android and iOS support is coming “soon.”

https://arstechnica.com/gadgets/2021/01/youtubes-new-clips-feature-lets-users-share-60-second-clips-of-videos/

Here’s What Happens When You Change Google Ads Attribution Models

This article shares how changing Google Ads attribution models won’t affect how many conversions are recorded in Google Ads. You’re dealing with the same amount of Google Ads conversions, and just changing how credit is assigned across dimensions like keywords or campaigns. An attribution model is not a precise measurement tool.

It’s a framework to help you better understand how multiple Google Ads clicks contribute to a conversion. Treat it as a guideline, and use the insights to optimize your account for better performance.

https://www.searchenginejournal.com/changing-google-ads-attribution-model/393451/?ver=393451X3

How will GameStop affect social media communities moving forward?

The GameStop Saga, the struggle between two drastically different groups of investors, has left a lot to unpack for social media platforms and apps.

It started on Reddit, with Redditers artificially driving up the price of GameStop stock that they perceived as being undervalued due to Wall Streeters shorting it, but finished on The RobinHood, the free trading app favored by millions of amateur investors which suspended trading of GameStop shares, dropping the price down artificially. As a result, a class action has been filed against The RobinHood, alleging deliberate manipulation of the stock price.

The outcome? Likely –

• Updates to community guidelines
• Increased digital regulations for certain industries (for instance BFSI)

https://edition.cnn.com/2021/01/30/business/gamestop-reddit-rebellion-explained/index.html

https://edition.cnn.com/2021/01/28/investing/lawsuit-robinhood-gamestop-wallstreetbets/index.html

https://screenrant.com/gamestop-stock-restriction-class-action-lawsuit-robinhood/

Instagram Launches Professional Dashboard

Instagram announced the launch of Professional Dashboard, a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram.

https://www.socialmediatoday.com/news/instagram-launches-professional-dashboard-helping-creators-make-a-living/594147/

Pinterest Adds New AR ‘Try-On’ Tools for Eyeshadow, Expands Product Tagging Within Pins

With eCommerce on the rise, Pinterest is looking to facilitate more capability in assessing and comparing products, with the expansion of its AR ‘Try On’ tools to better replicate the in-store shopping experience.

After launching its lipstick Try on Pins with selected brands early last year, Pinterest is now expanding its AR overlays into eyeshadow as well, with new, shoppable eyeshadow Pins showcasing products from Lancome, YSL, Urban Decay, and NYX Cosmetics.

“Pinners try on an average of six lipstick shades and are 5x more likely to show purchase intent on Try on-enabled Pins than standard Pins.”

https://www.socialmediatoday.com/news/pinterest-adds-new-ar-try-on-tools-for-eyeshadow-expands-product-tagging/593703/

YouTube Launches Hashtag Landing Pages to All Users

YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content using hashtags — either by clicking on a hashtag on YouTube or by typing in a hashtag link directly. Before, these actions would return a mix of content related to the hashtag, but not only those videos where the hashtag had been directly used. Now that’s changing, as YouTube has fully rolled out its new “hashtag landing pages.”

Going forward, when you click on a hashtag on YouTube, you’ll be taken to a dedicated landing page that contains only videos that are using the hashtag. This page is also sorted to keep the “best” videos at the top, YouTube claimed.

YouTube launches hashtag landing pages to all users

YouTube Outlines How ‘Shorts’ Views and Counted, and How They’ll Impact Channel Analytics

The platform’s TikTok-esque ‘Shorts’ video feed is in the process of being fully rolled out, with only users in India currently able to access the full Shorts functionality, including the Shorts Camera upload option. But all users are able to upload Shorts clips right now, by sharing short vertical videos (up to 60 seconds in length) and including #Shorts within the title or description.

https://www.socialmediatoday.com/news/youtube-outlines-how-shorts-views-and-counted-and-how-theyll-impact-cha/593536/

Dating firm Lunch Actually taps on Lazada’s Live Streaming Prowess Ahead of Valentine’s Day

Through the interactive matchmaking series, Lunch Actually and Lazada will feature the journey of two singles who are trying to find a match, and viewers can either follow their dating journey, or submit their own profiles to be matchmade with the featured bachelor and bachelorette.

https://www.marketing-interactive.com/dating-firm-lunch-actually-taps-on-lazada-s-livestreaming-prowess-ahead-of-valentines-day

TikTok Provides New Video Overview of How to Set Up a TikTok Ad Campaign

This week, TikTok has shared a new overview of its ad platform, which includes a full rundown of the campaign set up process. It’s a simple, helpful guide to the TikTok ads platform, which could be of benefit in your planning process. If you’re already familiar with setting up campaigns on other social platforms, the controls and options will likely be familiar, while TikTok also provides handy templates and tools to build out your campaigns.

https://www.socialmediatoday.com/news/tiktok-provides-new-video-overview-of-how-to-set-up-a-tiktok-ad-campaign/593769/

Is WhatsApp’s privacy policy update new?

WhatsApp has allegedly already been sharing user data with the Facebook suite since 2016. Previously the data policy had a little-used opt-out setting that has been removed in the latest change.

https://www.wired.com/story/whatsapp-facebook-data-share-notification

Instagram Tests New Stories Layout on Desktop

Instagram is testing out a new format for the display of Stories on the desktop version of the platform, which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen.

Which is likely in-line with usage trends. Over time, Stories have become increasingly popular, even superseding the regular news feed in terms of engagement. As such, it seems likely that, at some stage, Instagram will put more focus on Stories over the main feed, at least as an option, which could eventually see the app open to Stories, like TikTok does with its full-screen feed of video clips, making it the key function of the app.

https://www.socialmediatoday.com/news/instagram-tests-new-stories-layout-on-desktop/592855/

Burger King Rolls Out Its First Rebrand In More Than 20 Years

The visual plays on the chain’s legacy, with a throwback logo and colors and frequent reminders that the brand has been “Flame Grilling Since 1954.” The elements are reminiscent of the 1980s burger wars yet appeal to younger consumers who crave vintage designs. For now, the rebrand is rolling out in the U.S. system but will make its way into the global system throughout the next few years.

https://www.forbes.com/sites/aliciakelso/2021/01/07/burger-king-rolls-out-its-first-rebrand-in-more-than-20-years/

Analysis: ‘Whitewashing’ of the traditional mahjong game causes furor online

Dallas-based company The Mahjong Line came under fire earlier this week for cultural appropriation when it refreshed the centuries-old Chinese game of mahjong to engage with the new generation of American mahjong players.

https://www.marketing-interactive.com/analysis-whitewashing-of-the-traditional-mahjong-game-causes-furore-online

Backlinks Remain a Critical Consideration for SEO

SEO is always changing, with Google making thousands of changes yearly to its ranking algorithm, which determines the order in which search results are displayed for any given query. Backlinks are one of the most important criteria for your ranking efforts. The long-form infographic has more important info for your detailed consumption.

https://www.socialmediatoday.com/news/backlinks-remain-a-critical-consideration-for-seo-infographic/592734/

TikTok Launches First LiDAR-Enabled AR Effect for iPhone 12

AR is set to get a lot more focus in 2021, as technological advances, including new wearable devices, come to market, and push the development of digital overlays and tools to the next level.

And recently, TikTok took another step with its AR tools by adding a new LiDAR-enabled effect to ring in the new year. As seen in the link example, the new LiDAR technology responds to the real-world environment, so the glitter falls onto the couch, the floor and the person within the frame. When he moves out of the scene, the glitter from his head and shoulders then falls away in his place.

As noted, AR is set to gain significant momentum in 2021, based on usage trends before and throughout the pandemic, and tools like LiDAR will enable advanced object recognition and responsive options, which could have specific benefits in applications like eCommerce.

https://www.socialmediatoday.com/news/tiktok-launches-first-lidar-enabled-ar-effect-for-iphone-12/593016/

Google adds ‘Stories’ to its search app for iOS and Android

As Stories get increasingly more popular, Google has finally introduced the Stories feature also known as web stories on its app. Web Stories (formerly known as ‘AMP stories’) are a web-based version of the popular “Stories” format that blends video, audio, images, animation and text to create a dynamic consumption experience. Web Stories can appear on Google across Search, Google Discover, and Google Images. The format is designed to show off visual content in a similar vein to Snapchat and Instagram Stories.

https://sg.news.yahoo.com/google-adds-stories-search-app-164643931.html

Facebook Tests New Post Composer to More Easily Add Recent Photos

More to the point, what we can deduce from this update is Facebook’s push to allow users to quickly share more static and videos on the platform. Instagram already had it from the beginning.

It could be Facebook encouraging users to share more personalised content, being a contributor rather than using the platform as a phantom user. It could also be that they realised, more users are interacting with established brands overwatch, publishers and ads, that person-to-person engagement is almost dead.

https://www.socialmediatoday.com/news/facebook-tests-new-post-composer-to-more-easily-add-recent-photos/593009/

Facebook removes the ‘Like’ button for Pages and rolls out new features

Facebook recently announced the redesigned Facebook Pages to make it simpler for creators to build their community and achieve their business objectives. A significant change to the Facebook Page experience is the removal of the ‘Like’ button, which will put the focus on Followers and simplify the way people connect with their favourite Pages. “Unlike Likes, Followers of a Page represent the people who can receive updates from Pages, which helps give public figures a stronger indication of their fan base,” Facebook says. The changes will give creators a better indication of how many people receive updates from their Pages.

https://www.timeout.com/hong-kong/news/facebook-removes-the-like-button-for-pages-and-rolls-out-new-features-010721

Friso Singapore Takes A Dump on Marketing Clutter with ‘Poop’ Talk

Titled “Good poop matters, baby!“, the nationwide campaign aimed to use the topic of feces (or “poop”) to educate and empower parents to help their children achieve good gut health.

https://www.marketing-interactive.com/breaking-through-the-clutter-friso-singapore-gets-parents-talking-about-poop-in-targeted-campaign

3 Ways to Use Instagram’s New Keyword Search Option to Grow Your Business

1. Enables you to find brand mentions that you may have missed before because your customer didn’t tag you or use your brand’s hashtag.
2. With Instagram’s keyword search tool, you’ll now be able to look up your competitor’s keywords and see what their audience has to say about them. You’ll also be able to see if your customers speak about pain points, which you can help solve with your product or service.
3. Instagram keyword search can help your business grow on social media because it can make it easier for customers to find you.

https://www.socialmediatoday.com/news/3-ways-to-use-instagrams-new-keyword-search-option-to-grow-your-business/592666/

2021 Social Media Cal

Will be useful for those who are doing content cal planning for their clients. Do note that this is more US-centric but it is a good base to refer from if you are doing content creation. e.g. International Bear Day on 6 Aug 2021 – will be ideal for WRS

https://www.socialmediatoday.com/news/the-marketing-calendar-for-2021-infographic/592497/

TikTok Trends That Went Viral in 2020

These are good references for creating content even outside of TikTok. Inclusive of trends such as the renegade, POV and manifestation. This article also touches on strategic changes – such as how TikTok shaped shopping behaviour.

https://www.google.com.sg/amp/s/www.nytimes.com/2020/12/31/style/tiktok-trends-2020.amp.html%3f0p19G=0232

Compile your Instagram Top 9 posts of 2020!

There are two main services that’ll pull your nine most-liked posts together for you: Top Nine and Best Nine. They’re very similar to each other, but there are a couple of key differences.

Top Nine functions as both a website and an app. If you choose the app route, you can actually opt out of handing over your email address in the process, whereas the desktop version doesn’t allow this. It can also search both private and public accounts. Best Nine doesn’t ask for an email at all, but it does seem to run quite a bit slower than Top Nine, and it can only search public accounts. Both promise not to sell your data to any third parties within their privacy policies.

https://sea.mashable.com/tech/13856/how-to-get-your-instagram-top-9

Google Search testing new “Short video” results from Instagram and TikTok

The latest beta feature in Google Search shows video results from social media platforms Instagram and TikTok. You will soon be able to watch video content from those two platforms directly from the Search app without the need to open the standalone Instagram or TikTok apps.

Google pilots a search feature that aggregates short-form videos from TikTok and Instagram

Facebook’s Testing an Instagram Content Calendar in its Creator Studio Tool

The calendar displays a listing of all of your Instagram posts, with separate icons for single image updates, carousels and more.

That could make it much easier to map out your Instagram strategy – within Creator Studio, you can schedule your Instagram feed and IGTV posts up to six months in advance, and having the capacity to see them planned out like this could help in ensuring optimal coverage ahead of time: https://www.socialmediatoday.com/news/facebooks-testing-an-instagram-content-calendar-in-its-creator-studio-tool/591936/

LinkedIn roles out additional roles, specific for Page Admins and Paid Media Roles. This is somewhat similar to what Facebook is already doing, but LinkedIn has been late to get to it.

This new permission structure allows brands to define permission better by function, such as a  super admin, content admin, curator or simply an analyst who needs to report.

One thing to note about curators is the possible usage, where we see more employee branding happening, and the function seeks to get employees to promote content on behalf of their organisation.

For Paid Media Roles, we have three roles, and the most important of which is actually the Lead Gen Forms Manager, where concerns about data privacy and those who have access to it would be limited. With this, the brand manager can assign rights for specific partners/agencies to access it and process for them: https://www.socialmediatoday.com/news/linkedin-adds-new-company-page-roles-to-provide-more-management-options/592012/

LinkedIn Begins Testing Ads in LinkedIn Stories

LinkedIn has announced that it’s launched an initial test of ads in LinkedIn Stories, after rolling out Stories to all users back in September: https://www.socialmediatoday.com/news/linkedin-begins-testing-ads-in-linkedin-stories/592070/

Twitter Announces New Integration to Share Tweets in Snapchat Stories, with Instagram Coming Soon

This is a significant update – Twitter had today announced that iOS users will now be able to add tweets directly into their Snapchat snaps, providing more options for sharing tweet conversations: https://www.socialmediatoday.com/news/twitter-announces-new-integration-to-share-tweets-in-snapchat-stories-with/592015/

TikTok Announces New Agreement with Sony Music, Solidifying Music Industry Connection

After working on the details for several months, TikTok has announced a new licensing deal with Sony Music Entertainment, which will enable creators to include a range of popular songs in their TikTok clips.

But despite the new deal, there are still restrictions around the brand use of music.

Back in May, TikTok updated its rules around commercial usage of popular music, which has stopped verified brands from using popular tracks in their clips. Brands, instead, are referred to TikTok’s royalty-free ‘Commercial Music Library’ of sounds, which are available free for business use.

https://www.socialmediatoday.com/news/tiktok-announces-new-agreement-with-sony-music-solidifying-music-industry/588232/

Facebook Adds New ‘Vanish Mode’ Disappearing Messages in Messenger

Facebook has today announced a new ‘Vanish Mode’ for Messenger, which will see your messages disappear as soon as you leave the chat.

Vanish Mode sees your messages auto-erase after you leave the discussion, so you can share more intimate, in-the-moment content, without the concern of it coming back to haunt you at another time.

Instagram New Updates!

• There’s now the option to send video bubbles (similar to telegram)
• A lot more filters available
• Ability to change themes of individual chats

https://www.socialmediatoday.com/news/facebook-adds-new-vanish-mode-disappearing-messages-in-messenger/588939/

26 Blogging Stats to Help Improve the Conversion Rate of Your Blog

Want to generate a better ROI from your business blogging efforts?

Here are a few that make their list:

• Anchor Text CTAs can boost conversion rates by up to 121%
• CTAs with the search keywords increased conversion rate by 87%
• Slide-in box earned a 192% higher click-through rate
• A feature box opt-in can increase signups by up to 51%

https://www.socialmediatoday.com/news/26-blogging-stats-to-help-improve-the-conversion-rate-of-your-blog-infogra/588589/

Instagram Tests a New Way for Users to React to Stories Without Sending a DM

Instagram looks to be testing a new option that would display user reactions to Stories on the story frame itself, as opposed to sending the creator a DM.

https://www.socialmediatoday.com/news/instagrams-testing-a-new-way-for-users-to-react-to-stories-without-sending/588404/

Tapping on Netflix for Digital Tie-Ups

Durex: Uninvited

Netflix and Chill have always had the connotation of couples choosing a show on Netflix, then they don’t end up watching as they engage in sexual activities. Durex saw an opportunity to educate viewers about the importance of using condoms, to prevent unwanted sexually transmitted diseases.  Together with Netflix, they identified shows which mentioned specific STDs, for example, Narcos’ Escobar spouting ‘gonorrhea’  and covered the word with a translucent condom.

8 Digital and Graphic Design Trends to Inspire Your Business in 2021 and Beyond [Infographic]

Here’s what makes the list:

• Responsive Clutter
• Surrealist Still Life
• Maximalism
• Outsized Typography
• Earth x Metal
• In-Text Photography
• Technodystopia
• Disharmonious Color Combos

More details found in the article. 

https://www.socialmediatoday.com/news/8-digital-and-graphic-design-trends-to-inspire-your-business-in-2021-and-be/588263/

Baybeats virtual music festival on TikTok

Over the weekend, Esplanade held a virtual Baybeats concert and streamed it live on TikTok as well. This was a good way to host the event that usually attracts a young millennial/ Gen Z crowd in Singapore, due to it being a free musical event. Interesting notes for a live session on TikTok:

• Live sessions will appear as you’re scrolling through your feed. You have the option of joining the session if interested. Per usual live sessions, once joined you’ll be able to see the number of people who’ve joined the session and add your comments in real-time
• Esplanade has also created a personalized border design for their event so that the surrounding area isn’t just a black border
• You can utilize banners on the discover page to publicize an event. The banners can lead directly to the live event

What is Marketing Attribution?

It’s the analytical science of determining which marketing tactics are contributing to sales or conversions, it gets more and more complex when considering many touch-points and trying to understand how each of them contributed to the conversion.

There are a few models, such as the last-touch attribution (gives 100% attribution for the conversion to the last channel from which the person converted), or there is the multi-touch, time-decay, W-shaped etc.

https://www.marketingevolution.com/marketing-essentials/marketing-attribution

Understanding the Attribution Landscape

There are two key players to note, AppsFlyer and Kochava, both of whom offer tools for attribution and mobile deep linking. Kochava has launched an identity solution called IdentityLocker that allows for people to opt in to create personas and archetypes based on big data. AppsFlyer has taken it one step further with a solution that also tracks attribution from App Clips (Apple’s shortcut to completing a single app function or task quickly and seamlessly without installing the app).

Also – all you need to know about deeplinking

WhatsApp Payments In India

The approval was granted by the Indian government and it sets in motion the rapid development and subsequent deployment of a payment system within WhatsApp itself.

Whether there will be service fees associated with the solution, we are not sure, but it should be minimal for brands but free for users.

https://www.socialmediatoday.com/news/whatsapp-pay-gains-approval-for-expansion-in-india-boosting-facebooks-eco/588501/

Snapchat Adds New 3D Body Scan Lenses for Halloween

Snapchat has launched a new set of 3D body scan Lenses, building upon its body tracking technology, which is able to move and adjust based on how you move on the screen. The new Lenses respond to your movement in the frame, with digital characters or costumes aligning with your actions. Snapchat says that this is a first of its kind AR tool, with the Lenses working in both the front and rear-facing camera alignments.

The new option could open up a range of fun, new brand tie-ins and opportunities – and even new AR try-on tools to get a better idea of what you might look like in a new item of clothing or similar.

https://www.socialmediatoday.com/news/snapchat-adds-new-3d-body-scan-lenses-for-halloween/587966/

Google’s Working on a New Process Which Would Convert Static Website Assets into Video Content

Google is testing a new process that would enable businesses to create video assets from static website content, making it easier for brands to move into video content.

https://www.socialmediatoday.com/news/googles-working-on-a-new-process-which-would-convert-static-website-assets/588153/

Burger King asks fans to visit ‘scary’ abandoned restaurants, gets grilled instead

Done in collaboration with MullenLowe Group Boston, the “Scary Places” experience takes users to abandoned restaurants where burgers have not been flame-grilled for years and allow them to redeem a free Whopper coupon at the end of the “visit”.

https://www.marketing-interactive.com/burger-king-asks-for-scary-abandoned-restaurant-shots-gets-grilled-instead

Facebook Begins Roll Out of Dark Mode on its Mobile App

After months of testing, and after launching dark mode options on every other one of its apps, Facebook has today confirmed that it’s now launching a full public test of a dark mode within its main mobile app.

https://www.socialmediatoday.com/news/facebook-begins-roll-out-of-dark-mode-on-its-mobile-app/588146/

Best Practices in Handling Ad Accounts with Rejected Ads

It’s recommended that for all disapproved ads, we create a spreadsheet, screenshot them and catalog these errors. Thereafter we should remove them from the Ads Manager.

The algorithm works in a way that it actually counts # of disapproved ads which will directly impact future ads that we are buying. So the less rejected ads we have in the Ads Manager, the better the chance of getting it approved and the account being degraded.

How and Why to Delete Previously Disapproved Facebook Ads