Tag Archives: MML SG

MONDAY MORNING LEARNING – 04 JULY 2022

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Facebook Launches New ‘Creator Collaborations’ Option to Help Boost Creator Exposure in the App

Creator Collaborations will enable multiple creators to be listed on a single Facebook post, providing both additional brand awareness, through the tag, and expanded reach to the combined audience of both collaborators.

It’s much like Facebook’s existing Branded Content Tags, which enable brands to tag collaborating businesses in a single post to boost their promotional efforts.

Link: https://www.socialmediatoday.com/news/facebook-launches-new-creator-collaborations-option-to-help-boost-creator/626344/

Coke Celebrated Summer With Ar Music Experience on Snapchat

Coca-Cola uses an augmented reality (AR) experience on Snapchat to advertise its Coke Summer Music events. The Kid Laroi performs a brand-new song titled “Thousand Miles” in the AR content.

The Lens Carousel on Snapchat is where American and Canadian users can access Coke’s augmented reality content. To display a live selfie surrounded by Coke’s red dots while Kid Laroi’s song is playing in the background, the front-facing camera is opened. After a countdown of five seconds, the camera switches to the rear-facing position and displays Kid Laroi performing in augmented reality against a digital backdrop. Fans can find hidden Easter eggs in the AR experience while viewing the video on their devices.

With their augmented reality (AR) experience promoting Coke Summer Music events, Coca-Cola is attempting to attract a target group of younger consumers. Coke has been active with ads geared at younger consumers, introducing its “pixel-flavoured” drink that capitalises on the adolescent and preteen population’s love of video games. This company’s limited-edition Coca-Cola Zero Sugar Byte was created to taste like pixels. Coke collaborated with gaming company PWR on a Pixel Point Island in Fortnite where visitors may search for buried riches, play minigames, and engage in other activities as part of its marketing for the soft drink.

Link: https://www.marketingdive.com/news/coke-ar-music-snapchat/626350/

Instagram Opens Reels API Access to Developers

This makes it simpler to manage all of your social media posts and schedules in one location and enables developers from third-party systems like Hootsuite to offer cross-platform publishing and analytics capability. Additionally, developers will be able to reply to comments, delete them, cover them up or make them visible, and enable or disable comments on Reels.

The whole deployment will be complete by July 6th, and it has been available since June 28th.

Link: https://developers.facebook.com/blog/post/2022/06/27/introducing-reels-apis-to-instagram-platform/

Meta introduces Instagram Reels APIs for developers

Twitter Rolls Out ‘Branded Likes’ to Advertisers in the US, UK, Saudi Arabia and Japan

Branded likes, which are personalised animations of the Like button for specific tweets, can increase engagement and exposure by adding a small interactive touch. Branded Likes, which guarantee a brand’s ad is the first ad to see when someone enters Twitter for the first time that day, are being incorporated into Twitter’s Timeline Takeover ad offering.

It’s a fun, responsive option right now to assist in maximising awareness and reach, but given the possible expense and size involved, it’s more suitable for promoting big launches and releases than future sales promotions.

Link: https://www.socialmediatoday.com/news/twitter-rolls-out-branded-likes-to-advertisers-in-the-us-uk-saudi-arabi/626434/

Twitter Provides Tips on How to Maximise Carousel Ads and Posts

This article claims that one of the more effective Twitter ad solutions has always been carousel advertising. Twitter improved its Carousel Ad offering last October by adding a number of features to provide the developer with more options for creating responsive posts for various audiences within a single campaign.

Twitter lists some of the main applications for carousel advertisements and says they’re perfect for:

  • Showcasing multiple features or products
  • Promoting multiple offers
  • Illustrating various benefits of an app, product, or service
  • Highlighting multiple reviews and customer quotes or testimonials
  • Breaking up a single image across multiple frames
  • Telling a multi-faceted story

Users are more inclined to scroll through your post’s carousels if you can make them aesthetically beautiful and interesting. This is one of the Twitter forms we haven’t looked into for clients like NUS Med. They can be routed to the homepage at whichever frame the audience stopped at, which can be helpful as we frequently have articles or large amounts of material that we need to break down into manageable chunks of information.

Link: https://www.socialmediatoday.com/news/twitter-provides-tips-on-how-to-maximize-carousel-ads-and-posts/626155/

Will NFTs Integrate Into Social Media or Will Social Media Integrate With NFT Marketplaces?

The context: We’ve long debated about how NFTs will integrate into more mainstream digital platforms, such as the social media ecosystems, and the integrations available thus far are few and far between (the most successful being PFPs/ NFT profile pictures)

The update: Coinbase NFT (a recently-launched marketplace) is trying to boost user engagement and interaction on the platform with a social commerce approach, combining the best of social media (eg: the following feed, adding a “liked” tab) with the best of a marketplace (rarity filters, time-delayed listings and the ability for users to connect up to 10 crypto wallets to a single Coinbase NFT account).

Current status: Coinbase NFT has seen about 8,202 unique buyers and sellers on its platform since it launched two months ago. There have been 20,765 transactions at the time of writing, which adds up to a total volume traded of roughly $2.9 million, or 1,468 ETH. This is rather poor, as for context – OpenSea traded $15.6 million on 30 June alone and has roughly 2 million registered users that have performed at least one transaction.

Evaluating success: The response to Coinbase’s new features thread on Twitter was mixed, and on-chain metrics are still poor (as above), however, Coinbase maintains that the focus is to engage the community with the new features reminiscent of social media. Watch this space!

Link: https://decrypt.co/104301/coinbase-nft-releases-new-features-as-it-struggles-to-attract-traders

Meta Launches New NFT Display Options on Facebook

Users may now make bespoke NFT posts with a “Digital Collectible” tag and have a separate NFT section to display their non-fungible artworks on Facebook, according to Meta’s product manager Navdeep Singh.

Users will be able to see who owns the artwork, who made it, and a brief description of the object when browsing NFT photographs, much like Instagram, which began the first stage of its NFT support campaign in May.

Facebook is planning to support Ethereum, Polygon, and all of the major exchanges, and NFT owners will be able to connect their Rainbow, Trust Wallet, and MetaMask accounts to authenticate NFT ownership. The information is sourced from the NFT details displayed on the public blockchain.

Link: https://www.socialmediatoday.com/news/meta-launches-new-nft-display-options-on-facebook/626428/

MONDAY MORNING LEARNING – 20 JUNE 2022

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YouTube Reports that 1.5 Billion Users Now Engage with YouTube Shorts Content Each Month

It’s remarkable to consider TikTok’s impact on the social media landscape and media consumption patterns in general – not just on TikTok, but also through the myriad short form video offers now available in other apps.

For example, YouTube today released new data on the growing popularity of YouTube Shorts, its own TikTok clone, which was created to blur the line between the two apps and prevent YouTube viewers from flocking to the trending site.

As per YouTube: “YouTube Shorts are now being watched by over 1.5 billion logged-in users every month.”

That is a huge amount, especially when you also consider that YouTube’s total monthly ‘logged in’ audience is 2 billion total users.

Link: https://www.socialmediatoday.com/news/youtube-reports-that-15-billion-users-now-engage-with-youtube-shorts-conte/625587/#:~:text=As%20per%20YouTube%3A,is%202%20billion%20total%20users

Instagram Tests Updated, TikTok-Like Full-Screen Format for its Main Feed

Instagram has updated its full-screen main feed test, which transforms Instagram posts — whether static photographs, videos, or Reels – into a full-height, TikTok-style swipeable flow of all types of IG content.

The navigation bar, description, and Instagram logo are placed on the content, making Instagram Reels and video clips full-screen. This new method would also hide the Stories bar, albeit, in the long run, Stories would most likely be integrated into this new presenting type.

Link: https://www.socialmediatoday.com/news/instagram-tests-updated-tiktok-like-full-screen-format-for-its-main-feed/625682/

YouTube Brings Shopping to Shorts With Glossier Challenge

Glossier was the first company to sell its products via YouTube Shorts. Glossier’s newest eyeliner, the No. 1 Pencil, is featured in YouTube’s first Shoppable Shorts Challenge.

Glossier is also collaborating with over 100 influencers to create short videos displaying the eyeliner on their own social media platforms. Each video will include the hashtag #WrittenInGlossier, which will direct viewers to Glossier.com to purchase the new product. The challenge kicked off on June 8 and will end on June 23. Because of the current blend of content and business, Glossier’s relationship with YouTube Shorts is noteworthy. More brands will be able to produce shoppable films that are optimised for mobile viewing as YouTube rolls out this functionality. They can also employ influencers and artists to promote their products, such as Glossier’s Shoppable Shorts Challenge, which gives viewers first access to the brand’s newest product.

YouTube is expanding into the short-form video arena, which is TikTok’s main strength, in order to regain growth.

Link: https://www.marketingdive.com/news/youtube-glossier-beauty-festival-makeup/625173/

A Cookieless Future Demands Contextual Commerce

Third-party cookies will be phased out by Google by the end of 2023, but contextual commerce does not require consumer data.

Contextual commerce simplifies the purchasing process and makes ordering simple, allowing customers to shop whenever and wherever they want. (It’s a case of buying in context.)

Contextual commerce should be simple to combine with content marketing initiatives, such as making videos or live broadcasts that link to items and services, allowing users to purchase while watching. For example, social media postings link to the products featured in them, allowing customers to shop while scrolling, and we tag products on Instagram posts wherever possible because IG doesn’t allow link clicks in the caption.

Anywhere that potential purchasers can view your goods should be linked to a purchase option, so they don’t have to go elsewhere to finish their buying. This is where our well-defined call to action urges customers to complete the checkout process.

In order to make ad measurement easier and comparable, Gartner recommends utilising structured content descriptions for advertising, which is the same fundamental piece of material that can be used to populate a section of a web page, in-product help, social media posts, and even chat interactions.

Links: 

Instagram Will Start Nudging Teens Away From the Content They Continuously Browse Through Notifications

After announcing a new project last year to “nudge” teen users away from hazardous content, Instagram has announced that the feature is now available in the United States, the United Kingdom, Ireland, Canada, Australia, and New Zealand. 

If a teen’s spending too long on Instagram’s Explore page looking at posts with a particular theme, the platform will display a notification suggesting that they look at other types of posts instead.

Additionally, Instagram’s existing parental controls are also getting some changes. Parents will now be able to send invites to their children requesting access to parental supervision tools, which previously could only be done by teens. Parents can also get more control over how much time their kid spends on Instagram by seeing what types of posts or accounts their teen reports.

Link: https://www.theverge.com/2022/6/14/23167233/instagram-nudge-teens-harmful-content

CapitaLand Launches Its First 24-Hour Experiential Party in Decentraland, Presented by Dbs

CapitaLand is the first mall operator in Singapore to host a 24-hour immersive party in Decentraland from June 19 at 6 p.m. to June 20 at 5 p.m. (VIP session begins at 5 p.m.). Live music performances, brand exploration docks, the Capitaverse-exclusive Aura Wearable NFT, and virtual hunts for real-world rewards are all part of CapitaVerse’s four levels of interactive and immersive discovery stations.

Members of the DBS Attendees are invited to log in at 6 p.m. and build their avatars in order to receive exclusive complimentary Aura wearables (limited to 1,500) and quadruple their chances of winning a $50 eCapitaVoucher when they share their trendy avatars on Instagram.

Attendees can get their Proof of Attendance Protocol (POAP) NFT from the POAP dispenser in The Checkered Board Lab on Level 2. The POAP is a digital record of your experiences that will be kept in your MetaMask wallet. The POAP is stored in MetaMask, a free digital wallet that allows guests to flash their POAP at participating stores to receive special discounts for a month until July 20th.

Link: https://www.capitaland.com/international/en/about-capitaland/newsroom/news-releases/in[…]itaLand_launches_first_metaverse_party_in_Decentraland.html

MONDAY MORNING LEARNING – 06 JUNE 2022

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Meta Announces New Updates for Reels, Including Interactive Stickers, Sound Sync and Longer Clips

The most significant change is that users can now make Reels segments that are up to 90 seconds long, up from the previous restriction of 60 seconds.

  • People will have more time to express themselves creatively
  • It’s quite good for daily vlogs or DIY tutorials or even educational content
  • It hasn’t rolled out in Singapore yet probably but will come to us soon
  • We can use these for our brands like MSF for educational content or even RE-Foods for showcasing nut flavours/talking about sustainability

With a poll, quiz, and emoji slider stickers, they’re bringing some of our favourite Instagram Stories stickers to Reels, allowing you new opportunities to communicate with others through reels. Facebook Reels now supports voiceovers for your recordings, allowing you to narrate your films. Meta is also bringing a new audio import option, allowing creators to submit their own audio right within the Reels production process.

Link: https://www.socialmediatoday.com/news/meta-announces-new-updates-for-reels-including-interactive-stickers-sound/624829/

Apple’s Revival of Iconic Silhouette’s Ad

In 2003, the legendary Silhouettes ad premiered to promote the iPod. While the product line was a game-changer at the time, completely changing the MP3 player scene, the advertising was one of the most remembered aspects of the decade. The campaign was designed to promote the iPod and its white wired earbuds in a visually basic manner.

Today, the legendary ad featuring Harry Styles and his song “Music for a Sushi Restaurant” has been resurrected to promote the 3rd generation of AirPods. The advertising focused on the “spatial audio” function that was included to the 3rd generation of AirPods.

After ending the iPod product line, it’s surprising to see Apple resurrecting their iconic ad to promote a new device. Music from famous bands of the day, such as U2 and Coldplay, had also been included in the original campaign. Because Harry Styles is one of today’s most popular singers, it will be interesting to see how Gen Zs react to this ad and whether it will become as iconic among today’s generation as it was before.

Link: https://www.adweek.com/agencies/harry-styles-stars-in-revival-of-apples-iconic-silhouettes-ads/

Figment Founds the World’s First Ever Metaverse Country, Powered by NFTs

Figment is a Singapore-based co-living facility that just introduced an NFT Citizenship for their metaverse-based virtual country club. This “citizenship” gives members access to Virtual Country Clubs, Actual Embassy Houses (physical venues around the world, such as co-working spaces, that match the virtual spaces in the country club), and special invitations to cultural events.

The business can use this method to determine which nations are more receptive to its branding by launching NFTs as memberships. For example, Singapore has 500 memberships, which helps the company realise that it may expand its physical footprint in the city.

Link: https://country.figment.live/citizenship-nft/

S’pore’s National Crime Prevention Council Deletes Post That Used Amber Heard Meme

The National Crime Prevention Council (NCPC), a non-profit organization in Singapore, has deleted a Facebook post after receiving some flak.

According to its website, the NCPC is “committed to promoting public awareness of and concern about crime and to propagate the concept of self-help in crime prevention”.

In essence, while it is a great practice to trend-jack for clients we work with, there are other factors to consider before jumping on the bandwagon to prevent similar incidents from taking place.

Link: https://mothership.sg/2022/06/national-crime-prevention-amber-heard/

MONDAY MORNING LEARNING – 23 MAY 2022

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Instagram’s Testing a New Stories UI

Instagram has been testing a new Stories UI that essentially hides Stories posts beyond a specific frame count for the past few weeks. Some Stories now only show the first three frames, with a little ‘Show all’ prompt in the top left corner of the screen. That would be simple to overlook, which could mean that if you publish more than three frames to your Story, the latter ones are far less likely to be viewed. This will be automatically played.

Stories would be displayed with the frame count at the bottom of the screen, indicating that users can swipe left to see more — and perhaps Instagram believes that displaying too many frames will be off-putting, taking users out of the vertical swiping experience. This could be related to Instagram’s Reels-first strategy as it competes with TikTok. Instagram is also testing a new full-screen main feed with feed articles, stories, and video content for a more immersive experience.

This significant change will have an immediate influence on how social media content makers create material for the network.

Link: https://www.socialmediatoday.com/news/instagrams-testing-a-new-stories-ui-which-could-have-big-implications-for/624034/

What Can N.F.T.s Do for Dead Artists?

Museums and artist families are experimenting with putting artists’ works on the blockchain after their deaths. The British Museum has already engaged with an NFT trading platform to sell digital art by artists housed there. Because making new work by a late artist is normally frowned upon in the art world, the British Museum devised methods to generate “ultra-rare” NFTs such as artwork that was created but never printed. NFTs are also being considered by the families of great painters as a means of preserving the artist’s archive.

Link: https://www.newyorker.com/culture/infinite-scroll/what-can-nfts-do-for-dead-artists

YouTube Launches Separate Data Tabs for Videos, Shorts, Live Streams and Posts

Shorts and live streams are becoming increasingly popular among content creators and producing enormous returns, with shorts driving (30 billion views per day!). Channel managers wanted to know what kind of traffic their content creates and how it contributes to overall growth using such figures. As a result, YouTube Studio now has superior metrics for each type of material you submit.

The reach and engagement pages will be replaced by a new content tab that displays the data for videos, shorts, live streams, and posts. When you click into any of these tabs, you can simply track the specific performance of various content kinds posted, which was something that the community asked when shorts was launched. You can still see aggregated data from the ‘all’ page and should be able to access previously available metrics, albeit they may have been reorganised. Please keep in mind that if you haven’t uploaded for a specific sort of video format, you won’t see the tab. If you have never done live-streaming before, for example, the tab will not display.

Link: https://www.socialmediatoday.com/news/youtube-rolls-out-new-separate-data-tabs-for-videos-shorts-live-streams/624113/

TikTok Rolls Out a New ‘Friends’ Tab to More Users, Replacing the Current ‘Discover’ Tab

The Discover option on TikTok has been replaced by the Friends tab, where you are urged to connect with your friends in order to access their content on the website. It will also recommend accounts from individuals you know, with a follow button next to each name. TikTok’s decision to remove the Discover tab, which showed users a variety of content, including trending hashtags and videos, as well as a search bar, is interesting because the FYP already has a ‘Following’ tab that displays all the content from people you follow on the app, which includes your friends. While TikTok has yet to clarify its reasoning for this modification, it could be that they are attempting to transition from a viral and popular video app to an interpersonal app.

Link: https://techcrunch.com/2022/05/09/tiktok-friends-tab-replacing-discover-tab/amp/?guc[…]odsi3BpTk55sCG1xd9dWqyP7se_WZKsHooUg3nTyeNqeoWnh&guccounter=2

LinkedIn Updates Professional Community Policies to Better Reflect What’s Not Allowed in the App

Summary of salient points below:

  • More people than ever are coming to LinkedIn to find opportunities, be more productive, and learn new skills.
  • Allow users to safely participate on the platform.
  • Empowering members to engage in professional discussions about topics they care about.
  • While harassment, hate speech, and other abusive content have never been allowed on LinkedIn, they’ve added what types of comments and behaviours go against  Professional Community Policies.

LinkedIn does have a specific policy against ‘sexual innuendos and unwanted advances’, which now also includes more examples of what’s not allowed.

Link: https://www.linkedin.com/help/linkedin/answer/137370

TikTok Is Launching In-App Mini Games to Boost User Engagement.

The games would be simple HTML5-based apps created by third-party game developers and studios such as Zynga Inc. Gaming is a significant part of online culture, and it will allow TikTok to increase its appeal among younger viewers. Tiktok has made a greater push toward gaming in order to diversify its revenue streams.

Link: https://www.socialmediatoday.com/news/tiktok-tests-new-mini-games-with-users-in-vietnam/624104/

MONDAY MORNING LEARNING – 25 April 2022

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Facebook’s New Feature Lets You Use Music in Post Replies and Comments

You may now include music samples in your post replies, encouraging people to listen to your favourite music and providing another opportunity for marketers to connect with their audiences.

It works similarly to the music sticker in Facebook stories, where you may search for tracks by touching on the music note icon on the right of the comment box, alongside other icons such as emojis, gifs, and so on.

You can then choose a segment of the track to share a sample of the track in order to offer context to your thoughts, link people to new tracks, or make amusing allusions. This is new, and it remains to be seen how popular it will be, but it might be another avenue for a company to communicate with its followers.

Link: https://www.digitalinformationworld.com/2022/04/facebooks-new-feature-lets-you-use.html

BeReal is Gen Z’s new favourite social media app. Here’s how it works.

BeReal is a social networking app that seeks to provide users with an authentic platform to share their stories. Rather than utilising filters and manipulated photographs, BeReal users publish a picture, known as a ‘BeReal,’ inside a random 2-minute window each day to share with friends wherever they are or whatever they are doing at the time. The app alerts you at the start of the 2-minute posting window, but this window changes daily, so you can plan ahead of time what you’ll be doing. During that time, you’ll take a picture with both your front and rear cameras, and the two photographs will be posted to the app at the same time.

BeReal, which was founded in late 2019, is said to be the next big social networking app, with 7.67 million downloads year to date. The app is capturing the attention of Gen Zs, particularly in France and the United States, where they account for 20.5% and 19.7% of downloads, respectively. In 2022, it had 65% of its lifetime downloads, and its monthly users had increased 315% year so far.

This is definitely an alternative if you want to try this out, giving your friends an unfiltered look into your life and it’s like a breath of fresh air from seeing curated content on Instagram.  You’d be less likely to spend too much time on the app if you could only publish once a day. Despite its growing popularity, we need to wait and see how this app evolves and if it expands outside France and the United States.

Link: https://techcrunch.com/2022/04/22/bereal-hype-or-hit-what-to-know-about-the-gen-z-photo-sharing-app-climbing-the-charts/amp/ 

Bitcoin Mining Is Naturally Gravitating to Green Energy

Earth Day 2022 (April 22) is an excellent opportunity to demonstrate how crypto mining businesses have begun to organically gravitate toward less expensive and greener energy sources.

Clean energy is preferred due to a combination of environmental concerns, political pressures, and a focus on the bottom line. It’s causing a sea change that might have far-reaching consequences beyond Bitcoin mining, affecting electricity grid systems all across the world.

Hydropower is currently one of the most dependable renewable energy sources available; however, other renewables such as wind energy, solar power, and nuclear energy can also be employed. Prioritizing renewable energy to power the majority of operations is a long-term sustainable plan.

Link: https://cointelegraph.com/news/this-earth-day-analysts-say-bitcoin-mining-is-naturally-gravitating-to-green-energy?utm_source=Telegram&utm_medium=social

Everything You Need to Know About Moonbirds NFTs, the Hottest NFT Trend of the Past Week

What are they?

Moonbirds are a collection of 10,000 NFTs issued on Ethereum’s network on April 16th, 2022.

Why are they a big deal?

Moonbirds NFTs represent “utility-enabled PFPs that feature a richly diverse and unique pool of rarity-powered traits.”. AKA: They have properties that can be rare, and they’re more than just a picture.

  1. When you hold a Moonbird, you have access to an NFT-gated Discord server. Once inside, users will have access to exclusive Moonbirds channels where they can learn about upcoming drops, community activities, nesting, and so on. This is the first well-publicised example of NFT-gating, but it will not be the last.
  2. Moonbirds are designed to be locked and nested without leaving the user’s wallet. As soon as the Moonbird is nested, it begins to accrue additional benefits, and as the total nested time accumulates, customers will notice their NFTs achieving new tier levels – so upgrading their nest.

Link: https://dknation.draftkings.com/playbook/23025569/nft-news-moonbirds-set-to-take-flight-proof-collective-metaverse-crypto-podcast-newsletter

Debunking the Misconception about Instagram Hashtags

According to a Socialinsider survey, 53% of respondents stated that the primary motivation for utilising Instagram hashtags is to increase reach/post views. However, this is a common misperception.

Instagram hashtags help users understand what a post is about, but they aren’t always a good way to acquire more exposure.

  • Big accounts should use three-four hashtags to obtain better impressions rates.
  •  Mid-sized accounts get a higher impression rate if they use more than five hashtags.

In addition, Instagram is experimenting with the removal of the “recent” tab while searching for a hashtag. This implies that when you search a hashtag, you’ll only find “Top” or “Reels,” and the content will become more algorithm-centric rather than chronological-centric.

One approach is to include the keyword in the post copy because IG’s keyword search works similarly to Google in that it can identify both the term and the hashtag.

Link: https://www.socialinsider.io/blog/instagram-hashtags-dont-affect-post-views/ 

Communities Feature Added to WhatsApp

WhatsApp is launching its new feature: “WhatsApp Communities”. This will allow schools or local clubs to message several groups at once, making it easier to send updates and organise events.

Communities will make it easier for a school principal, for example, to gather all of the parents at the school to discuss must-read information and form groups for specific subjects, extracurricular activities, or volunteer needs.

Some other updates WhatsApp is introducing are:

  • Reactions – Emoji reactions will be launched so people can quickly share their opinion without flooding chats with new messages
  • Admin Delete – Group admins will be able to remove problematic messages from everyone’s chats
  • File-Sharing – They are increasing file sharing to support files up to 2 gigabytes so people can easily collaborate on projects
  • Larger Voice Calls – They are introducing one-tap voice calling for up to 32 people with an all-new design

Link: https://www.indiatoday.in/technology/news/story/whatsapp-launches-communities-4-new-features-for-groups-1937573-2022-04-14 

New Cookie Choices in Europe

If you’ve ever visited a website in Europe, you’ve probably seen a cookie consent banner. Cookies allow websites to remember information about your visit so that they may do things like show text in your preferred language, verify that you’re a legitimate user, or evaluate how effective an ad campaign is.

Anyone in Europe who visits Search or YouTube while signed out or in Incognito Mode will soon receive a new cookie consent option. This upgrade, which began rolling out on YouTube earlier this month, will provide you with equal “Reject all” and “Accept all” buttons on the first screen in your selected language. (You can also pick “More alternatives” to further modify your selection.)

We’ve kicked off the launch in France and will be extending this experience across the rest of the European Economic Area, the U.K. and Switzerland. Before long, users in the region will have a new cookie choice — one that can be accepted or rejected with a single click.

Link: https://blog.google/around-the-globe/google-europe/new-cookie-choices-in-europe/

MONDAY MORNING LEARNING – 18 April 2022

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YouTube and TikTok Add New Options for Automated Captions, Improving Accessibility

With a new option to add a ‘Subtitles editor’ job within the YouTube Studio app, creators may more easily outsource the development and editing of subtitles on their videos. This allows access to a third party to manage subtitles on your clips.

This improves the readability and accuracy of captions on the material. YouTube provides automated subtitles on all uploads, but because they are automated, they are not always accurate, which is especially true for specific languages, and this option will allow for more administrative capability in this area.

By making English language auto-captions the default for all uploads, TikTok hopes to increase caption access and use for a wider audience. After they’ve been made, you can make changes to the auto-captions. This allows consumers to better understand what videos are about when they are watching them with the sound turned off.

With both TikTok and YouTube expanding into new markets and gaining broader adoption around the world, it’s critical that each app take appropriate steps to maximise utility. Accessibility has become a focus for social apps in recent years, and platforms are constantly adding new tools and options to help a wider range of users access the content.

Link: https://www.socialmediatoday.com/news/youtube-and-tiktok-add-new-options-for-automated-captions-improving-access/622025/

Rising Social App: BeReal

BeReal is a photo-sharing app that allows you to share photographs from your back and front cameras with your pals. Everyone takes a photo within 2 minutes every day at a different time. (It’s similar to Snapchat, but it’s more genuine because there are no filters and a time restriction for taking a snapshot of whatever you’re doing at the time.)

This app was developed in 2020, but it has seen a 315% spike in app downloads this year, with Gen Z appearing to be the primary target group. (This function appears to have the potential to be replicated by Facebook and Instagram if the app becomes more widely used.)

We can see a need for more honest, unfiltered depictions of people’s real-life experiences, as opposed to edited/filtered images/videos, as the numbers grow. (Perhaps this is something we should remember while creating content – the “more authentic” the content, the better.)

In BeReal, there are no reactions like hearts or thumbs up. Instead, you must use the app to shoot a selfie of your face within a circle design. These are referred to as “realmojis” because instead of commenting on an emoji, you exhibit your own facial expression.

Link: https://www.socialmediatoday.com/news/rising-social-app-bereal-is-gaining-momentum-with-downloads-up-315-this-y/621929/

Baskin-Robbins Scoops Up Brand Refresh

In its first significant rebranding in nearly two decades, Baskin-Robbins is releasing a new logo, branding, and packaging for the United States and Canada. The new theme’s tagline, “Seize the Yay,” urges people to embrace life’s small pleasures.

Baskin-Robbins will showcase three new flavours as well as its first line of goods, which will include clothes, hats, and a bike, to commemorate the relaunch.

They also developed a creative campaign with two 15-second commercials featuring children enjoying a scoop after learning to ride a bike and surviving the first day of school.

Baskin Robbin’s updated look follows refreshes by legacy brands including M&M’s, Coca-Cola and even Boss earlier this year. Each employed varied methods to highlight their respective marketing aims, but they all appear to be leveraging their rebranding to better fit a landscape that has been continually transformed by the pandemic and to push forward with a streamlined, realigned message.

Link: https://www.marketingdive.com/news/baskin-robbins-rebrand-visual-identity/621837/

YouTube Launches New ‘Search Insights’ for All Creators

YouTube has announced that it’s rolling out its new Search Insights feature to all creators, which will provide a range of new data points to help refine your YouTube strategy, based on what people are looking for in the app.

For ‘Content Gap’ inquiries, which are search phrases that don’t generate a lot of results, YouTube will show a marker. The idea is that by displaying these inquiries, content creators will be able to focus on developing content that corresponds with searches that aren’t currently being provided by the videos in the app, perhaps opening up new prospects for your efforts.

There’s also a feature called ‘Searches Across YouTube,’ which will show you the most popular search queries for any keyword.

Link: https://www.socialmediatoday.com/news/youtube-launches-new-search-insights-for-all-creators/622100/

Instagram Introduces 7 New Messaging Features

Here’s a full rundown of every new feature:

  1. Reply while you browse: Quickly reply to a message without having to leave the Instagram Home feed.
  2. Quickly send to friends: Re-share content without navigating away from the Instagram Home feed by tapping and holding the share button.
  3. See who’s online: See who’s free to chat at the top of your inbox list.
  4. Share a song: Share a 30-second preview of a song via integrations with Apple Music, Amazon Music, and Spotify (coming soon).
  5. Send messages quietly: Send messages without notifying friends by adding “@silent” in your message.
  6. Switch theme: Try out the new lo-fi chat theme.
  7. Create a poll in group messages: Create a poll directly in a group chat to survey your friends.

Link: Instagram Introduces 7 New Messaging Features for DMs | Later 

See How Coachella Festival 2022 Leverages NFTs for Integrating Online and Offline Experiences

If you thought Coachella would be a safe haven from the ever-increasing crowds of tech dudes who can’t stop talking about NTFS, you’d be mistaken.

Coachella Collectibles NFTs, the festival’s own version of the trendiest of current commodities, was released ahead of this year’s festival.

It’s a move that seems to necessitate a lot more digital know-how and futuristic vision than one might expect for an event centred on excellent music and vibes, but one that the fest claims will provide plenty of potential rewards for festival-goers.

Link: https://www.desertsun.com/story/life/entertainment/music/coachella/2022/04/15/nfts-coachella-how-claim-yours-free-your-wristband/7336998001/ 

MONDAY MORNING LEARNING – 28 March 2022

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Omega X Swatch Collection Draws Huge Queues Not Only in Singapore but Also Around the World

This is an example of a product launch that went horribly wrong. Not only in Singapore, but all over the globe. Here’s a quick rundown of what happened in Singapore over the weekend, notably at MBS and ION Orchard:

On the day of the debut, Omega and Swatch collaborated to offer a limited quantity of watches for sale. However, they did not expressly state that this will be made readily available for mass purchase in a few weeks. From 7 a.m., a large number of people queued at the outlets. When the store only had 100 watches for sale, the throng grew to nearly 500+ individuals queuing in a limited space.

Both brands had no online or on-site communication to deal with the matter. It got worse when someone passed out and the cops had to intervene, requiring the ambulance to be dispatched, adding to the strain on the already overburdened Singapore healthcare system.

As this is a pandemic, brands should have been more cautious in applying smarter digital tactics to entice customers in this first-ever unique launch, giving more thought to the tactical phase, and being more hands-on in crisis management to avoid pandemonium.

Link: https://cnalifestyle.channelnewsasia.com/style-beauty/omega-swatch-moonswatch-launch-long-queues-308111

Instagram’s Testing a New, Full-Screen Main Feed of Feed Posts, Stories and Reels Content. (Not rolled out yet)

Instagram is experimenting with a new, completely integrated home feed that would eliminate the top Stories bar and replace it with an immersive, full-screen, swipeable UI. Regular Feed posts, Stories, and Reels will all be contained within a single flow.

It’s a more obvious and logical approach to presenting Instagram material, and it fits perfectly with TikTok’s expanding usage trends. In contrast to the existing system, which presents things in varied ways and frequently puts more than one item on the screen at a time, the change would allow algorithmic enhancements based on your response to each specific post.

Instagram hasn’t yet been able to crack the algorithm as effectively as TikTok has and the new presentation style could help to change that and would be a big step in moving into line with the broader TikTok trend.

Link:https://www.socialmediatoday.com/news/instagrams-testing-a-new-full-screen-main-feed-of-feed-posts-stories-and/621071/

Instagram Launches Algorithm-Free Feed Sorting Options to All Users

Users may now view their Instagram feed in chronological order based on the profiles they follow, ad-free and with recommendations. (Basically, we’re reverting back to how IG used to look when we all first started using it.)

To modify the appearance of your main content, you now have two new Instagram feed display options to pick from:

  • Favourites – Accounts that you have added to your ‘Favourites’ list. You can add up to 50 accounts as Favourites.
  • Following – Accounts that you follow in the app, as per the regular Instagram feed.

It does not, however, apply to the feed that appears when you first launch the app. Only by clicking on the word “Instagram” in the top left corner and selecting “Favourites” or “Following” will you be able to see this. Users are also complaining that despite downloading the most recent version for the app, they are still unable to see this new function.

Link: https://www.socialmediatoday.com/news/instagram-launches-algorithm-free-feed-sorting-options-to-all-users/620908/

TikTok Caption + Likes Update

When you’re viewing your own video on your TikTok page, you’ll see an interface that looks like a live stream, with the title, comments, and live float up and down. This could be a useful way for you to look back over your films and discover who has enjoyed them.

If you’re watching videos from another account, you won’t see this interface. I looked for news about this update but couldn’t find anything that explained why TikTok intended to change the interface.

Charles & Keith Metaverse Contest

Charles & Keith are showcasing their new Spring collection with their own pop-up booth in the virtual realm in connection with the world’s first Metaverse Fashion Week hosted on Decentraland.

They’ve established a contest in which users may build their own avatar at the Charles & Keith pop-up booth while carrying any of their new bags for a chance to win the season’s main bag, the mini Koa bag.

This allows consumers to not only see the new collection without leaving their homes but also to express their personal style by creating their own avatars and trying on digital wearables from the collection. If the user like what they see, they’ll be taken to the product page where they can buy it right away.

MONDAY MORNING LEARNING – 07 March 2022

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TikTok Expands Maximum Video Length to 10 Minutes

TikTok seems to be pushing the limit of our attention span from expanding the limit to 3 minutes, and now 10 minutes.

This new version may pit TikTok against YouTube, which has traditionally dominated as the most popular long-form multimedia site. Longer videos help TikTok to compete more effectively with YouTube (which favours long-form content), as well as attract an older audience and enhance overall app engagement time. Longer-form material, according to TikTok, is easier to monetize and keeps users on the network longer.

However, YouTube would appear to be more appealing to long-form video creators because the platform offers more revenue prospects and is easier to monetise because ads do not have to be a direct component of the content.

For makers of long-form content, there are well-established apps with better-incentivised platform possibilities. It’s unclear that many producers will want to make long-form material on TikTok until the app offers greater incentives and new creative tools, such as making their platform editable and uploadable on the desktop.

Link: https://www.theverge.com/2022/2/28/22954525/tiktok-maximum-video-length-10-minutes

Instagram Announces Closure of Separate IGTV App, Removal of In-Stream Video Ads

As part of IG’s efforts to simplify its video offering, the company will shut down its standalone IGTV app and remove the option for in-stream video ads, focusing on short-form video content rather than Reels, which have been a big contributor to engagement growth.

While creator revenue would be harmed, IG plans to replace it with Reels, which will use sticker ads. Creators who have earned money through this method will be reimbursed with a one-time monthly payment based on their current earnings.

Here are some video-making tips from Instagram:

Keep it short. Our audience loves short, interesting videos, and reels are the greatest method to achieve that.

Focus on immersive. Optimize your video content to be viewed vertically. This means using high-resolution, 9×16 vertical videos with no borders, where the text does not cover the majority of the screen.

Make a good first impression. Pull the viewer in within the first few seconds and keep them interested for the duration of the video. The first three seconds are critical!

Be consistent. Create an editorial calendar that you can stick to. You don’t have to post a video every day; just make sure you go at a pace that works for you.

Avoid visibly recycled content: We’ve heard that our community wants to see reels that are uniquely made for Instagram. This is what they find the most entertaining and inspiring. Avoid posting reels that are visibly recycled from other apps (i.e. contain watermarks).

Consider the material. We avoid recommending reels that focus on potentially sensitive content, as well as content that is overly promotional or too commercial. You can refer to our Community Guidelines and Recommendations Guidelines for more information.

Link: https://www.socialmediatoday.com/news/instagram-announces-closure-of-separate-igtv-app-removal-of-in-stream-vide/619532/

Can Brands Stay Safe in the Metaverse?

Brand safety should be at the forefront of marketers’ thinking as they consider how the metaverse fits into their plan. However, there is evidence that, as with other digital platforms, as the platform’s popularity develops, so does extremist or hate groups’ interest.

With that in mind, the question is how do brands keep their metaverse space from being overrun by hateful players? According to experts, the metaverse may be less risky than other platforms.

So a good example is, for instance, if you want to launch an NFT for brands, there’s generally a discord that comes along with it. And those communities can shoot down a discord as well. So the community is a lot more in control as to what’s happening

One way to enhance brand safety is through the use of “smart contracts.” These are programs that are stored in the blockchain that only activate under certain conditions. If the conditions of the smart contract are violated, the program fails to run. If brands built certain rules into a mandatory smart contract before selling someone an NFT or allowing them to enter into a virtual space, they may be able to keep themselves safe.

The metaverse is quite at an early stage and its ability to gain wider adoption could be hurt as a broader reckoning around digital privacy takes place. There are numerous concerns over the amount of data that the metaverse will create on its users, such as biometrics.

With the technology being so new, some experts are asking if brands are moving too fast given how consumer adoption remains low.

Link: https://www.marketingdive.com/news/can-brands-stay-safe-in-the-metaverse/619589/

Users Can Start Earning Ethereum “Tips” on Twitter

Twitter introduced “Tips” in early 2021, which allows users to earn money from their followers.

Twitter has allowed users to add their Ethereum address to their profile after letting them to add their Bitcoin address in September 2021.

Twitter’s announcement is just another proof of the firm’s interest in cryptocurrencies and blockchain technology since the company allowed users to use their NFTs as profile images earlier this year.

Link: https://sea.mashable.com/tech/19417/how-to-add-a-cryptocurrency-address-to-your-twitter-profile

Instagram Launches Automated Captions for Feed Videos

Instagram has taken the next step with the addition of auto-generated captions in Instagram feed videos, following the launch of automatic captions for IGTV uploads in 2020 and the expansion of captions to Stories last year.

The ability to add automated captions to all components of the app, including Reels (through the ‘Captions’ sticker), which is now Instagram’s fastest-growing engagement surface, has been one of the most requested features within Instagram community.

Users will now be able to switch on auto-captions for any Instagram feed post, providing another way to expand consumption options in the app. It will also assist creators in maximising viewership in both sounds on and sound off situations, which might be a huge benefit. 

Link: https://www.socialmediatoday.com/news/instagram-launches-automated-captions-for-feed-videos/619617/

LinkedIn Acquires Marketing Analytics Platform Oribi to Improve its Marketing Solutions Offering

Oribi’s analytics tools enable simplified event tracking and response, by highlighting the key insights that can be taken to capitalize on performance trends.

This means it will be able to employ automated tagging and code-free technology to analyse and measure website conversions, providing insight into user behaviour that can be used to improve performance.

As an example, assisting a marketer in identifying better leads to assisting a recruiter in identifying the best applicants.

This has the potential to help LinkedIn better conform with evolving privacy trends by enabling improved response monitoring without the need for third-party cookies or in-app tracing.

Link: https://www.socialmediatoday.com/news/linkedin-acquires-marketing-analytics-platform-oribi-to-improve-its-marketi/619542/

MONDAY MORNING LEARNING – 21 FEBRUARY 2022

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Instagram Adds Stories Likes to Provide Insight on Viewer Engagement

You can ‘like’ any Story in your feed with Stories Likes. You’ll notice a new heart icon at the bottom of your Stories screen in the app, which when tapped will send the creator of that Story alike. Only the creator will be able to see them, and they will not be sent as a direct message.

This might be a new approach for Instagram to rate the Stories in your feed and highlight the ones that are most likely to be of interest. This can also be used to assess engagement.

Link: https://www.socialmediatoday.com/news/instagram-adds-stories-likes-to-provide-insight-on-viewer-engagement/618827/

Google Shares Privacy Sandbox Roadmap for Android and the Web

Replacing the FLoC proposal following the FLoC trials is The Privacy Sandbox, alleged to “preserve privacy while showing relevant content and ads”.  The goals of the Privacy Sandbox include:

  • Build new technology to keep your information private
  • Enable publishers and developers to keep online content free
  • Collaborate with the industry to build new internet privacy standards

Privacy Sandbox for the Web will phase out third-party cookies and limit covert tracking, also aligned with Google’s shift to the topics API, the alternative to cookie-based tracking. Key takeaways from the Topics API for marketers include

  • Focus on affinity and intent, rather than demographics
  • Higher focus on search data to determine interest
  • Change in nurture cycle as topics data is deleted every 3 weeks

This roadmap is said to be prepared in alignment with the W3C standards.

(W3C publishes documents that define Web technologies. These documents follow a process designed to promote consensus, fairness, public accountability, and quality. At the end of this process, W3C publishes Recommendations, which are considered Web standards.)

Link: https://privacysandbox.com/proposals/floc 

LinkedIn Adds New Elements to its ‘Services’ Listings to Help Freelancers Generate Business

LinkedIn has added two new aspects to its Services Pages, allowing freelancers and small businesses to list and be found for the services they provide on their LinkedIn profiles.

The additional aspects will provide you with more ways to give your services listings more legitimacy. For starters, LinkedIn will now allow users to link their LinkedIn Company Page to their Services listing. So, if your SMB or consultancy has a business page, you can now create a link between your Services display and that page.

Furthermore, LinkedIn will also allow members to include a media showcase on their services sites. The new options provide you with more methods to entice potential clients, and they could be extremely useful in advertising and presenting your expertise in new ways.

Link: https://www.socialmediatoday.com/news/linkedin-adds-new-elements-to-its-services-listings-to-help-freelancers-g/619082/

JP Morgan becomes the first bank to join the Metaverse 

JPM set up shop in Metaverse Decentraland in Metajuku mall where their lounge features a live tiger, spiral staircase and an illuminated portrait of CEO Jamie Dimon. They have a blockchain arm which they started only in 2020 and now a virtual office in the metaverse, joining the likes of Walmart, Disney, Nike and Warner Bros. 

They estimate the metaverse economy to be worth USD1 trillion dollars in yearly revenue and predict that there will be gig workers earning income just by providing services in the metaverse alone

Link: https://fortune.com/2022/02/16/jpmorgan-first-bank-join-metaverse/

Will virtual influencers be the next big thing in K-POP?

According to a researcher at Korea Broadcast Advertising Corporation (KOBACO), COVID-19 has led people to look for a more entertaining digital experience.

Han Yoo Ah, a virtual influencer, just inked a contract with YG Entertainment, the same company that gave birth to Big Bang and 2NE1. Her first album is expected to be released at the end of February.

Speaking involves “natural acting motions,” which requires more advanced technology, according to the K-entertainment industry. It is also easier to programme virtual influencers to sing than it is to programme them to speak. 

If you’re interested in hearing how effectively these virtual influencers “sing,” Rozy, South Korea’s first virtual influencer, will release her first single “Who Am I” on February 22.

Link: https://www.google.com.sg/amp/s/m.koreatimes.co.kr/pages/article.amp.asp%3fnewsIdx=323801

https://instagram.com/rozy.gram?utm_medium=copy_link

Instagram Shares New Overviews of the Key Ranking Factors for Feed Posts, Stories and Reels

As Instagram competes with TikTok, Reels has its own algorithm. The TikTok algorithm is finely tailored to user interests, and as you scroll around the app, it will swiftly adapt to show you more of what you’re interested in, similar to how Instagram’s Reels algorithm is expanding.

The focus elements have been re-ordered for Reels, so that your participation in the Reels stream took priority above information about the post and its author, as it does in the main feed.

Link: https://www.socialmediatoday.com/news/instagram-shares-new-overviews-of-the-key-ranking-factors-for-feed-posts-s/619076/ 

MONDAY MORNING LEARNING – 17 JANUARY 2022

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Instagram Is the Platform of Focus for Marketers in 2022, According to New Research

TikTok is the app of the moment, though it is unlikely to be a good fit for all businesses, while Facebook has lost some of its shine, and Instagram continues to be quite popular.

Taking into account any platform bias, it appears that Instagram is the overall leader in marketing attention coming into the year — which is odd given the rise of TikTok, which seems like it should be a higher priority based on its usage and cultural effect.

However, as previously stated, TikTok promotions aren’t for everyone, and you can now reach a much larger audience on Instagram. You can also reach out to more demographic groupings on Facebook, which is still by far the most popular platform. 

Perhaps Facebook is no longer cool, or perhaps marketers are dissatisfied with the app’s deteriorating performance. In any case, if these predictions are true and Facebook becomes a lower priority, it may open up new opportunities to reach your target demographic in the app, as fewer advertisers focusing on it may mean less competition for attention, which will be something to watch throughout the year.

Link: https://www.socialmediatoday.com/news/instagrams-the-platform-of-focus-for-marketers-in-2022-according-to-new-r/617161/

Instagram’s Testing a New Option Which Would Enable Users to Re-Arrange the Post Display on their Profile

In your profile settings, you’ll see a new ‘Edit Grid’ option that allows you to rearrange your profile gallery as you choose, regardless of when it was posted. 

This is mind-boggling for the users. If you have a previous post that is still relevant, you can move it to the top of the page to increase its visibility (but, of course, this is only for display view, it will not appear on the news feed).

In a similar manner, Instagram CEO Adam Mosseri recently hinted at a potential ‘pinned post’ option for profiles, which would allow users to choose which posts they wish to display at the top of their grid.

Another aspect of this is rearranging your profile display, and with the growing emphasis on video, Instagram appears to be more open to experimenting with new concepts, as it eventually switches to totally new focus displays anyhow.

Link: https://www.socialmediatoday.com/news/instagrams-testing-a-new-option-which-would-enable-users-to-re-arrange-the/616956/ 

Twitter’s Coming NFT Profile Display Option Moves to Next Stage of Testing

Over the last few months, NFTs have become a major fad, with Twitter serving as a hub for most of the discussion and for exhibiting your acquired art. Despite the hoopla, the sector nevertheless presents obstacles and worries.

Since November, Twitter has been working on an official integration procedure that will make it easier for NFT owners to display their ownership, with a back-end linkage to each NFT’s official information assuring that only the true owner of an image can display it in the new profile image format.

Link: https://www.socialmediatoday.com/news/twitters-coming-nft-profile-display-option-moves-to-next-stage-of-testing/617087/ 

Outcome-Driven Ad Experiences Model

Meta has announced updates to Ads Manager in order to streamline the ad campaign process. The number of ad objectives you can choose from has been reduced from 11 to 6.

They’re changing the goal selection experience when launching new campaigns in Ads Manager to better steer marketers to the best campaign setups. They’re transitioning to an outcome-driven ad experiences model (ODAX), in which advertisers can choose their desired business outcomes (e.g., Awareness, Traffic, Engagement, Leads, App Promotion, Sales), and the interface will direct them to the best campaign setup/creation paths to achieve those goals.

Link: https://developers.facebook.com/blog/post/2021/12/21/simplifying-campaign-objectives-outcome-driven-ad-experiences/ 

3 ways on how digital marketing would look like in the Metaverse

  • The use of virtual influencers: Influencers who are not human, but created using AI – https://analyticsindiamag.com/rozy-friends-meet-the-new-crop-of-ai-influencers/
  • Digital campfires to appeal to a younger audience and capture their attention: Digital campfires are “a more intimate oasis where smaller groups of people are delighted to assemble around shared interests,” including private messaging apps like Whatsapp, micro-communities like Facebook groups, and shared experiences like Fortnite or Twitch – https://hbr.org/2020/02/the-era-of-antisocial-social-media
  • Sensory marketing: Including the senses of touch, smell, and taste in addition to sight and hearing. Even now, when sensory marketing technology is expensive, we may begin by considering how we can use our advertisements to appeal to the three senses.

Love, Bonito unveils Tiger Bloom NFT in line with ‘Journeying with Women’ theme

Love, Bonito, jumping on the NFT bandwagon, announced the creation of its first NFT, “Tiger Bloom,” in collaboration with KrisonAutopilot, a visual artist. 

The NFT is a way for the brand to engage with its customers through the story behind the NFT, which embodies the brand’s theme and value of female empowerment. They’ve made the NFT collection unique, with only ten copies available for purchase. 

The earnings will be used to support CSR efforts, such as donating to Playeum, a non-profit that works to provide equal opportunity for children from low-income families, as well as extending the brand through its existing omnichannel markets.

Link: https://www.marketing-interactive.com/love,-bonito-unveils-tiger-bloom-nft-in-line-with-journeying-with-women-theme